PROVACUNO's promotional activities began with a press conference on April 23 and an event for importers, distributors, and relevant authorities on April 24 to introduce European beef products in general and Spanish beef in particular. In addition, PROVACUNO will also participate in the Food & Hotel Vietnam 2019 Exhibition taking place in Ho Chi Minh City from April 24 to April 26.
The above activities are part of PROVACUNO's 3-year promotional campaign (starting last year 2018) in Vietnam. The objective of this promotional campaign is to introduce to the media, competent authorities and trade organizations the characteristics of European beef and the European production model (MPE). With strict compliance with the standards of the European production model, the Spanish beef industry offers meat products that are top in quality and food safety standards, controlled by a food traceability system from farm to table to ensure the following criteria: good for health, safety, minimizing environmental impact and high meat quality.
At the event, Mr. José Ramón Godoy, International Director of the Spanish Beef Industry Agri-Food Union (Provacuno) said that the first four enterprises of this country have been licensed by Vietnam to import beef, and seven other enterprises are waiting for licenses. Vietnam, Hong Kong, Saudi Arabia, the United Arab Emirates... are considered to be potential markets. In addition, Spain is one of the largest beef producers in Europe with an output of 650,000 tons/year; of which the export output is 175,000 tons/year.
Recently, the World Organization for Animal Health (OIE) has inspected and proven that Spanish beef products fully meet food hygiene and safety standards, with a very low risk of mad cow disease. Therefore, the first four Spanish enterprises have been licensed by the Vietnam Veterinary Agency to export beef to Vietnam.
According to Provacuno's assessment, Vietnam is one of the potential markets for Spanish beef due to its large population (more than 100 million people); the majority of the population is young, the main consumers of beef; Vietnamese people love meat dishes, including beef... Provacuno also said that it has exported a small amount of European beef to Vietnam to promote and familiarize with consumers. This group also has a 3-year promotion plan, starting from the end of 2018 with the goal of boosting beef exports to the Vietnamese market in the coming time.
José Ramón Godoy also explained the nutritional characteristics of European beef based on feed sources including cereals and nuts with high nutritional value. Spanish beef is distinguished by sustainable farming processes that include factors such as high-quality feed, a wide range of ages at slaughter, a rich variety of meat and quality control.
Vietnam is one of the main markets that PROVACUNO is striving towards thanks to its great development potential with more than 100 million people, growth in GDP and beef consumption as well as the opening of the Vietnamese market to importers from Spain.
From April 24 to April 26, PROVACUNO will be present at Food & Hotel Vietnam 2019 Exhibition to provide information about European beef to attendees.
