The event gathered more than 20 representatives from local tourism promotion agencies, leading Korean travel agencies, and more than 100 units from Vietnam, including tourism businesses, airlines, press agencies and tourism associations. Korea Travel Mart 2025 promises to be an important bridge, opening up many strategic cooperation opportunities for the tourism industry of the two countries.
2024 marks an important milestone when for the first time the number of two-way tourists between Vietnam and Korea exceeds 5 million - a big step forward in bilateral cooperation. Of which, the number of Vietnamese visitors to Korea reached more than 511 thousand and the number of Korean visitors to Vietnam reached more than 4.6 million. In the first 4 months of 2025, Korea welcomed 183,000 Vietnamese visitors, an increase of 12.4% over the same period in 2024.
The event “Korea Travel Mart 2025” took place on May 15, 2025 in Hanoi
In particular, the number of MICE (incentive tourism) tourists from Vietnam to Korea supported by KTO in 2024 will reach nearly 54,000, an increase of 32.2% compared to 2023, bringing Vietnam to the second position in Southeast Asia in terms of the number of MICE tourists to Korea, just after the Philippines. Not only increasing in quantity, the scale of MICE delegations is also extremely impressive. Of the total of nearly 500 incentive tourism delegations supported by KTO in 2024, there were more than 20 delegations from large enterprises in Vietnam, each with over 500 guests. This has demonstrated the high trust and satisfaction from Vietnamese enterprises, while affirming the sustainable attraction of Korea as an ideal destination for the international MICE market.
These impressive figures not only reflect a positive growth trend, but also lay a solid foundation for expanding bilateral cooperation in the tourism sector. In this context, Korea Travel Mart 2025 is organized as a strategic event, aiming to concretize potential cooperation opportunities between the two countries through practical and in-depth activities.
The event was attended by more than 20 units from Korea, including local tourism promotion agencies such as Jeju, Gyeonggi; representatives of leading tourist destinations in Korea and typical Korean partner tourism units, creating conditions for the parties to exchange, discuss and seek future business cooperation opportunities. Attending from the Vietnamese side were representatives of leaders of state management agencies, tourism associations, airlines, press, especially with more than 50 Vietnamese tourism companies. In the program, KTO introduced new Korean tourist destinations, special support policies in 2025 and brought a special art performance program The Painters by artists from Korea.
Korea Travel Mart 2025 is organized as a strategic event, aiming to concretize potential cooperation opportunities between the two countries through practical and in-depth activities.
Following the success of Korea Travel Mart 2025, KTO will continue to promote diverse promotional activities, notably this year including organizing the Korea Travel Festa 2025, the largest B2C event of the year, taking place in Ho Chi Minh City on June 21-22, 2025, expected to attract more than 30,000 visitors. In addition, KTO will also continue to participate in the Ho Chi Minh City International Tourism Fair (ITE 2025) from September 4-6, 2025 with many attractive activities, aiming to connect deeply with the Vietnamese tourism market.
“We believe that Korea Travel Mart 2025 will be a practical bridge to strengthen the connection between Vietnamese and Korean tourism businesses. The event not only opens up opportunities for strategic cooperation but also demonstrates KTO's commitment to supporting and accompanying the Vietnamese market - one of the key and most potential markets in Southeast Asia. With attractive support policies, and constantly updating new tourism products, suitable to the needs and trends of Vietnamese tourists, we expect to continue to strongly promote bilateral tourism exchanges in the coming time" - Ms. Park Eun Jung, Chief Representative of the Korea Tourism Organization in Vietnam said.
