GS25 "Going North", what makes the Korean convenience store chain attract GenZ?

15/03/2025

The event of GS25 officially entering the Hanoi market has created a strong wave of excitement among the capital's residents, especially the young. Information about the famous convenience store chain from Korea expanding its operations has quickly spread on social networks, attracting special attention and interest.

After a long time creating a fever and affirming its solid position in the Ho Chi Minh City market, the famous convenience store chain GS25 has officially expanded its operations to the capital Hanoi, bringing with it the expectations and expectations of many people. March 14 marked an important milestone in GS25's development strategy in Vietnam, when this chain of stores simultaneously opened its first 6 branches in Hanoi, opening a new chapter in its journey to conquer the Northern market.

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Right from the first days of trial operation, the atmosphere at GS25 branches became extremely vibrant and bustling. Hanoi youth, who always crave to discover new and unique things, could not contain their curiosity and excitement, flocking to the stores to witness and experience the products and services that this famous convenience store chain brings.

Việc GS25 mở rộng ra thị trường Hà Nội khiến dân tình rất thích thú và háo hức trải nghiệm

GS25's expansion to the Hanoi market makes people very excited and eager to experience it.

The appearance of GS25 in the Hanoi market is considered a "new breeze" blowing into the lives of the capital's youth, especially those who love Korean cuisine and professional, dedicated service style. Not only providing quality products, GS25 also creates a unique experience space, attracting the attention and expectations of many people.

Ngay trong những ngày thử vận hành trước khai trương chính thức, không khí tại các chi nhánh đã vô cùng náo nhiệt. Giới trẻ Hà Thành không chờ nổi mà đã kéo nhau đến để tận mắt chứng kiến

Even in the days of trial operation before the official opening, the atmosphere at the branches was extremely bustling. Hanoi youth could not wait and flocked to see for themselves.

Although it was officially opened in Hanoi on March 14, GS25 branches have become attractive destinations since the previous days, attracting a large number of customers, especially young people. As early as 7:30 am, the atmosphere at the stores became bustling, with people lining up to shop and experience unique products and services.

GS25 not only impresses with products imported directly from Korea, but also stands out with a diverse menu of ready-made dishes, meeting the needs of busy people. Dishes such as kimbap, tokbokki, fried chicken... are prepared according to standard Korean recipes, bringing a unique and attractive culinary experience.

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Korean dishes attract young people in the capital

Currently, GS25 has officially started operating in Hanoi with 6 strategic branches, including: GS25 Dao Duy Anh, GS25 Taisei (Khuat Duy Tien), GS25 The West (Cau Giay), GS25 Doi Can, GS25 Ha Trung and GS25 Hang Dau.

It is easy to see that the customers who show the most excitement and anticipation for the "newcomer" GS25 in the Hanoi market are mainly young people and office workers. This is completely understandable, because now they have a more diverse and attractive choice for daily meals, as well as an ideal place to experience, date, gather with friends, or even a quiet space to study and work.

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Spacious and airy space for friends to gather

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In particular, when the latest images of GS25 stores in Hanoi were spread and widely shared on social networks, many netizens were quick to realize that these branches were located very close to Circle K stores - a familiar and famous convenience store chain in the capital. This coincidence created heated discussions, with some opinions expressing "envy" of people living in these areas, because they will now have more convenient options than ever.

Những món ăn quen thuộc xuất hiện trên màn ảnh Hàn

Familiar dishes appear on Korean screens

The first step into GS25, the most impressive is the space filled with the characteristic green color, bearing the mark of Korean style. GS25's careful investment in the Hanoi market is clearly shown through the spacious and airy three-story design. The first floor is the area displaying diverse products, from fast food, drinks to daily essentials. The second and third floors are arranged as Cafe25 area, an ideal space for customers to sit back, relax and enjoy delicious food and drinks.

A unique highlight that attracts the attention of many young people is the wall decorated with the GS25 logo image. This is not only a unique design detail, creating a difference for the space, but also a favorite "check-in" corner, where young people can keep memorable moments. However, due to the large number of customers in the first days of opening, the entrance and payment counter area became quite cramped, causing a slight traffic jam.

GS25 has long affirmed its position with many exclusive products from the Youus brand, including convenient fast food, a variety of bottled drinks and hot dishes, ready to serve customers on the spot. Among them, some dishes that are chosen and highly appreciated by many people include sweet fresh cream bread, rich cheese minced beef pasta, attractive mixed spicy rice cakes and refreshing drinks such as Red Lemonade, Thai green tea, jasmine apricot tea...

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Young people and office workers in the capital have new choices.

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Spicy rice cakes are one of the best-selling dishes at GS25, with many different versions such as traditional rice cakes, cheese rice cakes and mixed rice cakes. A small mixed rice cake set costs 32,000 VND, including rice cakes, fish cakes, carrots and eggs. Although called small size, this dish comes in a fairly large box, enough to fill one person.

Overall, GS25 is a destination worth experiencing, especially for those who love spacious spaces, Korean style and want to discover unique dishes, different from other convenience stores in Hanoi. If you are curious about this brand or simply want to find a new place to gather with friends, GS25 is an option not to be missed.

Khanh Linh Source: Synthesis
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