Airport service experience tourism – New trend in 2025

05/03/2025

According to Booking.com's 2025 Travel Trends Report, one of the 9 travel trends of Vietnamese and international visitors in 2025 is Airport Experience Travel. Generation Y (born from 1981 to 1996) and Generation Z (born from 1997 to 2012) see the airport as an interesting destination, with many entertainment activities, shopping and especially cuisine.

Airport – A destination, not just a waiting place

At Tan Son Nhat Airport, a group of Canadian tourists said they returned to Vietnam for the second time because of its rich cultural heritage and cuisine, and Tan Son Nhat Airport is an interesting stopover. “Beautiful, unique shopping space; many relaxing amenities: high-class waiting rooms, convenient sleeping pods... and diverse cuisine from high-class restaurants to fast and convenient takeaway counters, luxurious cafes or airy open spaces,” Olivier enthusiastically commented.

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Connecting from Tan Son Nhat to Da Nang airport, Olivier's group spent time experiencing the cuisine at Cuisine de Saigon restaurant (domestic departure terminal) because "the name of the restaurant speaks for the culinary style with local identity". Olivier did not hide his delight with Pho Sen: "We have tried many pho dishes at Vietnamese restaurants, but Pho Sen here is really different. The taste is elegant and the broth is rich - This is not just a dish, but an impressive Vietnamese cultural experience".

Nhóm du khách Canada khen không gian nhà hàng Cuisine de Saigon ấm áp và món Phở Sen đặc sắc

A group of Canadian tourists praised the warm space of Cuisine de Saigon restaurant and the special Pho Sen dish.

Sharing the view that the airport is an indispensable experience of the trip, Audrey, an Australian travel blogger, chose Pho Cho restaurant (domestic departure terminal) as the place to start enjoying her journey. She ordered the restaurant's "signature" Pho Sen and tried broken rice, beef noodle soup...

“The pho noodles are soft, the broth is delicious and beautifully decorated; broken rice and beef noodle soup are also very attractive. These are dishes you should try because they are delicious, worthy of representing Vietnamese cuisine and will make your travel journey more exciting,” Audrey advised tourists.

Trang thông tin du lịch và phong cách sống Travellive+

Elevating the airport experience

If the world's airports are successful in creating unique dishes that become their own culinary "brands": Changi Airport (Singapore): famous for Hainanese chicken rice, Incheon (Korea) is known for Bibimbap, spicy stir-fried octopus... Narita (Japan): characterized by Sushi, Ramen... then Pho Sen is considered a specialty of Tan Son Nhat airport.

To do this, SASCO - Tan Son Nhat airport's aviation service unit has elevated Vietnamese Pho with a unique and creative recipe of Pho Sen: adding dried lotus seeds to the pho noodles and lotus root; traditional fish sauce to the broth, bringing a new flavor: elegant, with a gentle, nutritious lotus scent. Next, Pho Sen was widely promoted to domestic and international diners through Pho Festivals in Vietnam, Korea, Japan... and was always voted the most favorite Pho dish.

Pho Sen

After that, SASCO created a Pho Sen experience space in the luxurious Prime Lounge and quickly appeared at many other restaurants of the airport: The Phoenix, Cuisine de Saigon and Pho Cho became a special "must-try" dish in the "food tour" of tourists at Tan Son Nhat airport.

In addition, Tan Son Nhat airport restaurants are designed in many forms and styles to serve the diverse needs and preferences of passengers.

Fresh2Go chain of stores, +84 cafe: to meet the needs of prioritizing speed, convenience and savings, passengers interested in a more upscale culinary experience can choose The Phoenix Bistro-style restaurant with an Asian-European menu; Cuisine de Saigon with original Saigon cuisine...

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The above restaurants not only offer delicious dishes but also focus on beautiful spaces and professional services. Reasonable prices are also a big plus, making visitors feel satisfied and “worth the money” with the experience of enjoying airport cuisine.

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