According to statistics from the online travel platform Agoda, Ha Giang is rapidly emerging as an attractive tourist destination for both domestic and international visitors. The pristine, majestic beauty of nature, along with spectacular, winding mountain passes, has created an irresistible appeal for this land at the northernmost tip of Vietnam.
According to data from the online travel platform Agoda, Ha Giang city has risen to 4th place on the list of the most visited small destinations by international tourists in 2024, a clear testament to the strong appeal of this region.
Ha Giang is becoming an attractive destination for both Vietnamese and international tourists.
In particular, in 2025, the Ha Giang tourist route continued to receive special attention from tourists from the United States, South Korea, and Taiwan (China). Among them, the number of searches for Ha Giang from South Korean tourists recorded impressive growth, reaching nearly 25% compared to the same period last year, demonstrating the strong appeal of this region to tourists from the land of kimchi.
According to data from Agoda, Ha Giang is becoming a "hot" destination on Vietnam's tourism map, attracting the attention of a large number of domestic and international tourists. Agoda also cites Google Trends, showing that searches for the phrase "Ha Giang Loop" have quadrupled from January 2023 to January 2025. This confirms the increasingly strong appeal of Ha Giang to international tourists.
The majestic yet picturesque roads of Ha Giang captivate many tourists.
Ha Giang, the northernmost region of Vietnam, is increasingly asserting its position on the Vietnamese tourism map, attracting visitors with its pristine and majestic mountain ranges. A journey to explore Ha Giang is not just a trip, but an exciting adventure, taking visitors through spectacular winding mountain passes and ethnic minority villages hidden amidst wild nature.
Ha Giang is often considered the gateway to exploring scenic routes by motorbike, captivating hearts with the beauty of its majestic mountains and bustling highland markets that still retain their unique character. It is seen as a paradise for those who are passionate about magnificent natural beauty and experiencing vibrant, diverse cultures.
The allure of pristine and unique destinations like the Ha Giang route shows that domestic and international tourists increasingly seek authentic experiences, love adventure, and enjoy exploring different cultures.
On this journey, travelers will have the opportunity to stop at many towns and villages, which not only boast stunning natural scenery but also reflect the unique cultural identity of the local ethnic groups. Ancient rammed-earth houses, golden terraced rice fields during harvest season, and vast fields of vibrant purple buckwheat flowers stretching across the hillsides all create a colorful natural landscape that is both majestic and poetic.
In particular, the bustling highland markets are an unmissable experience for tourists visiting Ha Giang. Here, visitors can immerse themselves in the vibrant and colorful atmosphere of local life, admire dazzling traditional costumes, enjoy delicious local specialties, or find exquisite handicrafts that reflect the unique culture of the highlands.
A peaceful life in the northernmost region of the country.
According to Agoda, the most popular destinations for tourists visiting Ha Giang are Ha Giang city, Dong Van, and Quan Ba. These are also the locations frequently chosen by many motorbike touring groups in Ha Giang. Specifically, Agoda data shows that hotel searches in Quan Ba in January 2025 increased sharply by 72% compared to the same period last year.
Along this route, travelers will have the opportunity to stop at many towns and villages, which not only boast spectacular scenery but also rich local culture.

Dong Van town is an unmissable stop on the route exploring the northeastern border region, famous for its ancient, tranquil beauty amidst the pristine natural landscape of the mountains and forests.
The ancient town of Dong Van, with its old-fashioned roofs, has witnessed countless historical flows of this land. After conquering the Lung Cu Flagpole – a symbol and pride of the ethnic groups in the far northeast of the country – visitors can also admire the panoramic view of the lush green terraced rice fields and ethnic villages. Dong Van is an ideal destination for those who want to reconnect with history, immerse themselves in nature, and discover unique cultural values.

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