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This combination will unlock special features in Uber software, specifically designed with the theme of Rogue One: Star Wars Story; in addition, users will have the opportunity to enjoy STAR WARS virtual reality (VR) footage right on the trip and receive a pair of movie tickets in Ho Chi Minh City and Hanoi.
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Experience on the app
From December 12 to 18, 2016, Star Wars fans around the world will be able to see real spaceships on the app instead of the traditional Uber image when using Uber. In particular, never-before-released footage will be exclusively shown on the app for users to enjoy while on the go.
Directly control your own X-wing Starfighter
In Vietnam only, on December 16, 2016, with just one touch, users will have the opportunity to participate in one of the most amazing virtual reality experiences. The dramatic and unexpected action sequences in this 360-degree experience will help participants truly live in the STAR WARS universe.
On this day, all #UberGOROGUE vehicles will be equipped with VR glasses and special headsets with extremely vivid sound. Users will directly control the Resistance's X-wing Starfighter in a 360-degree experience of Rogue One: Recon on their Uber ride, participate in fierce space battles as an X-wing Starfighter pilot, and face off against a sudden rain of bombs from the Imperial side's TIE Fighter. Uber also prepared some STAR WARS-themed accessories for users to freely experience and take pictures.
To experience #UberGOROGUE, users just need to perform the following simple steps:
Uber app with latest interface:
Step 1: Open the Uber app from 10am to 4pm on December 16
Step 2. Tap “Ride with Uber” at the bottom of the app (make sure you’ve rated your previous ride to see this appear).
Step 3. Select GOROGUE Request
Uber app with old interface:
Step 1. Open the Uber app from 10am to 4pm on December 16
Step 2. Select your destination and pickup point
Step 3. Swipe left to select GOROGUE line
Step 4. GOROGUE Request
In addition, users also have the chance to receive attractive gifts: a pair of tickets to see the movie Rogue One: Star Wars spin-off that has just been released nationwide.
- The first 100 users to take a photo and share it on Facebook (public mode) with the hashtag #UberGOROGUE will receive a pair of tickets to see Rogue One: A Star Wars Story.
- There will be an additional Uber employee in the car to guide and assist participants, so there can only be a maximum of 3 passengers in a ride.
- Demand for #UberGOROGUE bookings will be very high, users should request more times for a memorable experience
- Each trip only accepts a maximum of 2 movie tickets.
“Uber always wants users to be able to easily get to wherever they want, and this partnership with Disney will help Uber not only provide convenient, but also fun and engaging rides, especially for millions of Star Wars fans around the world,” said Amy Friedlander Hoffman, Uber Business Development Director. “We hope that Uber users will be able to enjoy many great experiences with Rogue One on their trips, and this joy will be doubled when they enjoy the movie with friends in theaters.”
