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Vietnam Airlines' in-flight safety video is shown before takeoff on the in-flight entertainment system of all flights. In this new product, launched in March 2019, Vietnam Airlines skillfully combined in-flight safety information with meaningful cultural values of the country. With this improvement, Vietnam Airlines is demonstrating its continuous transformation to keep pace with the changing global trends.
Mr. Duong Tri Thanh – General Director of Vietnam Airlines shared: “There are many ways to convey complete and accurate flight safety information to passengers, and the safety card is the most important form. Once the safety information is fully presented on the card, the flight safety instruction video can be presented in an attractive and engaging way, rather than being a dry informational manual.”
Vietnam Airlines' innovative approach to flight safety videos follows the trend of many major airlines worldwide: conveying flight safety messages without the need for aircraft visuals, instead using simulated images that accurately represent onboard information, combined with music, scripts, and creative storylines.
Vietnam Airlines' 2019 flight safety video is a vibrant blend of safety information interwoven with scenes showcasing the cultural values and beauty of Vietnam's land and people. As the national airline, Vietnam Airlines aims to widely share the country's cultural values and natural beauty with the world. Traditional images of Vietnam are presented through scenes of flight attendants bowing under the eaves of the Temple of Literature, or the ethereal charm of old Hanoi houses in the alleyways of Ma May Street. Simultaneously, a modern Vietnam emerges in the dynamic city of Saigon, where Bui Vien Street sparkles with lights at night. The vibrant natural landscapes of Vietnam are also captured through captivating moments such as the coastal road of Nha Trang, the coral reefs beneath the crystal-clear waters of Phu Quoc… All the cinematic angles create a vivid picture, engaging viewers and guiding passengers to access flight safety information in the most natural way.
The setting of Vietnam Airlines' flight safety instruction video showcases both the cultural values and the beautiful natural scenery of Vietnam.
Beyond just providing aviation safety information on flights, Vietnam Airlines' video also conveys general traffic safety messages to all passengers – those who travel daily on all roads. Wearing seatbelts on flights is just as essential as wearing seatbelts in cars on public roads; and the use of life vests in case of an emergency landing on water serves as a reminder for those using water transport to always ensure their own safety by using life vests…
This excerpt conveys flight safety information combined with a general traffic safety message (road and water transport).
Vietnam Airlines' 6-minute 20-second in-flight safety video is the result of 65 hours of continuous filming at four locations across Vietnam, from North to South, and five months of meticulous work, totaling thousands of hours from the initial stages of production to its release. Set against the backdrop of Vietnam's natural beauty and allure, the video successfully addressed the challenge of attracting passengers, thereby making in-flight safety a "cultural" value that passengers voluntarily adhere to for their own safety.
