Have you tried these four organic brands from Vietnam?

Organic products are no longer a foreign concept worldwide. Several organic brands have been well-known and trusted globally for many years, such as Lush (UK) and Love Beauty and Planet (USA). In Vietnam, over the past three years, the demand for "green," environmentally friendly products has steadily increased, leading to the emergence of a significant number of organic brands. These product lines primarily include cleaning products, essential oils, scented candles, lip balms, etc., with key ingredients such as rose, lemon, orange, and cinnamon.

Entering 2021, the organic product market in Vietnam has become more developed, popular, and attractive thanks to the participation of several unique brands. Not only do they produce wholesome and environmentally friendly products, but they also create campaigns that contribute to changing people's perceptions of nature, introducing and promoting local identities to consumers; in other words,They encapsulate stories of nature and culture into each product.Here are four such exemplary brands; have you tried them yet?

PATRIOTIC MISS TOMATO

Cô Cà Chua is a line of household cleaning and laundry products made with fermented tomatoes. Besides their use in laundry, dishwashing, and household cleaning, these products also contribute to cleaning and revitalizing rivers, ponds, and lakes polluted by chemical-laden domestic wastewater.

Cô Cà Chua's products are categorized into four main groups: Fairy Tale Scent, 5.0, Try It If You Like, and Cô Cà Chua. Fairy Tale Scent is a line of air fresheners made from natural essential oils; Cô Cà Chua focuses on fermented household cleaning products including floor cleaner, dishwashing liquid, laundry detergent, toilet cleaner, hand soap, and multi-purpose cleaner. The 5.0 product group focuses on skincare, disinfectants, deodorizers, and insect repellents; Try It If You Like is a line of multi-purpose hand soaps and feminine hygiene products, suitable for both wet and dry use.

What makes these products unique is their fragrance, extracted from traditional medicinal herbs such as cinnamon, betel leaf, perilla, and mint, bringing back a rustic, familiar aroma reminiscent of childhood memories.smellThe scent of grandparents, the smell of the countryside. The name "Patriotic Tomato Girl" also expresses a small sense of pride in Vietnamese nature, while simultaneously honoring the beauty of diligent and hard work.

Without an official store, Cô Cà Chua's products are instead placed in supermarkets and "green" retail outlets throughout Hanoi; the company always offers special discounts for customers who bring their own reusable bottles. Cô Cà Chua has also appeared in some resorts, homestays, and cafes nationwide.

Cô Cà Chua's product lines are becoming increasingly popular, with many people including food blogger Phan Anh (Yêu Bếp), singer Lê Cát Trọng Lý, and others.

YENDU FARM

Yendu Farm is a farm in Khanh Hoa province that mimics a natural ecosystem, established two years ago by a group of young people. The raw materials are grown and cared for naturally, without the use of chemicals or fertilizers. All products at the farm, such as essential oils, distilled water, tea, and food, are processed using traditional methods, without preservatives or additives.

Yendu Farm uses traditional, natural ingredients such as galangal, cinnamon, betel leaves, sarsaparilla wood, basil leaves, orange peel, etc., to create safe, useful, and unique products. Among these, the following product stands out.Distilled ginger waterIt has the effect of reducing swelling and itching from insect bites, improving bloating and belching, and also acts like a facial mist to moisturize the skin; orNatural oils repel insects.It not only repels mosquitoes and insect bites, but also soothes wounds, moisturizes the skin, and even makes hair soft and smooth.

Besides fragrance and health care products, Yendu Farm now also offers food items such as: flower tea, dried mango/pineapple cakes, dried tomatoes, anchovy fish sauce, etc.

Besides harnessing the amazing benefits of natural ingredients, the most appealing aspect of each Yendu Farm product is its uniqueness. Each season brings its own bounty; the fruits and vegetables at Yendu Farm are harvested seasonally, so the products are also "sold" seasonally. If you don't act fast, you might have to wait until the following year to buy them.

The packaging design on each Yendu Farm product is also entirely handcrafted, using wooden seals, natural pigments, and bold, hand-painted designs. Vietnamese.

Don't be surprised if you open your package and see Yendu Farm's unconventional packaging. They use the greenest, most rustic materials possible to wrap and preserve the products they send to you, just like our grandparents used to do – back when plastic wasn't as popular as it is now.

COCOON VEGAN COSMETICS

Cocoon is known as one of the leading brands in Vietnam pioneering the vegan cosmetics trend – cosmetics that contain no animal-derived ingredients and are not tested on animals.

At the end of 2020, Cocoon became the first Vietnamese cosmetics brand to be approved by Leaping Bunny – a program committed to not testing on animals by Cruelty Free International. In addition, Cocoon is also the first Vietnamese cosmetics brand to be certified "not tested on animals and vegan" by the global animal rights organization PETA and certified vegan by The Vegan Society.

Not only is Cocoon a pioneer in vegan products "made in Vietnam" through practical actions, but its products also gain favor with users through "green commitments" such as: saying no to microplastics in bath and shower products; packaging made of eco-friendly paper, without plastic lamination; recyclable product bottles; and environmentally friendly programs such as: the "Make Everyday Earth Day" campaign to give new life to old bottles, and the "Exchange old bottles for new products" environmental month program...

What makes Cocoon special is its ability to portray the spirit of Vietnamese countryside in each product. Using unique, readily available natural ingredients such as winter melon, centella asiatica, Dak Lak coffee, Ben Tre coconut oil, Tien Giang cocoa butter, Cao Bang roses, etc., in its beauty formulas has helped Cocoon win over consumers. Vietnamese woodblock printing culture is also incorporated into the logos of ingredients like winter melon, coffee, sacha inchi, and pomelo. From the scents to the names, everything is distinctly Vietnamese, allowing users to easily feel and imagine the familiar atmosphere of their homeland.

COLLECTIVE MEMORY - A HOME CONNECTING LOCAL CULTURES

If the three brands above aren't enough to convince you to shop, let's move on to the fourth "factor": Collective Memory - House of Curious.

Founded by a duo of Vietnamese travel writers and photographers, Collective Memory's idea stemmed from a passion for local culture. These creators constantly traveled across the country seeking out the best local products to showcase and sell.

This is a collection of authentic and high-quality brands from across the country. While each brand has its own story, this "collection" of brands tells a larger story about a constantly developing nation.

Collective Memory is envisioned as a locally produced "magazine" aiming for a global readership. Here, they regularly showcase unique products from various regions, celebrating creativity and traditional values. Collective Memory combines a mini-salon-style showroom with a museum-like concept store.

The products in the store are also very diverse, ranging from locally inspired natural cosmetics such as Maison Bagian's Hanoian perfume or Hanoi Lavender shampoo, to home decor items like board games, sofa cushions, or limited-edition prints by Vietnamese artists. Collective Memory aims to help customers expand their knowledge of the destination and culture through purchasing local handcrafted products.

Huyen Chau