Brand Mascot is a familiar communication strategy for businesses and consumers. One of the popular strategies that brands use when implementing Brand Mascot is to turn the mascot into a product marketing employee. In this role, the mascot will directly interact with customers, becoming the face of the brand in product promotion activities.
Butterbear Bakery from Thailand with mascot Nong Noey. Butterbear is a bakery owned by the Coffee Bean by Dao group. Although it has only been launched to consumers for the past year, thanks to the influence of mascot Nong Noey, the brand has become famous on social networks and attracted millions of visitors from all over the world.
Brand Mascot was predicted to lose favor due to the popularity of influential Influencers.
The journey of Nong Noey and Butter Bear Bakery was full of difficulties and obstacles. Initially, Nong Noey only wore a white apron and offered each package of cakes to each person at The EmSphere Bangkok shopping mall. Every day, Nong Noey went around the mall, interacting and dancing to attract attention, but few tourists were interested and still did not know about this character.
With its cute appearance and expressions, this bear is not only famous in Thailand but also "captures the hearts" of many international fans.
Nong Noey has attracted a lot of attention from the audience, helping Butterbear bakery gradually become famous.
All the hard work of Butterbear and Nong Noey finally paid off when Nong Noey's TikTok video of her dancing on International Children's Day went viral. In the video, Nong Noey attracted attention by dancing more gracefully among her other mascot friends. The video has reached over 4.5 million views, nearly 350 thousand likes and over 16 thousand saves. Thanks to this video, Nong Noey has attracted a lot of attention from the audience, helping Butterbear Bakery gradually become famous.
Butterbear: a bakery mascot becomes the new generation KOL of Thai tourism
Every time she appears, Butterbear has a different look, wearing many "pretty and cute" clothes and accessories.
Butterbear's bear is now no less than any idol when he has his own lovely singing and dancing MVs, gaining millions of views on social networks. This bear also received the Rookie of the Week award - an award for rookies with impressive achievements.
It is not an exaggeration to say that Nong Noey is the most sought-after in Thailand today because every time he appears at the bakery on the weekend, he immediately attracts a large number of customers to the shop. These days, the shop is often crowded with customers and the queue is longer than other days, because everyone is looking forward to seeing the bear's cuteness. Butterbear's success not only helps increase the bakery's sales but also contributes to promoting Thai tourism through attractive videos and images.
Butterbear Bakery's mascot - Nong Noey was recently spotted attending the Gucci Visions Art Exhibition held in Bangkok. The event was also attended by famous guests such as Mai Davika, Bilkin, Gulf, Chi Pu,... During the event, Nong Noey wore a lovely outfit as usual and held a Gucci Horsebit 1955 mini top handle bag in her hand. Nong Noey's appearance surprised many fans and recognized the great influence of this lovely Bear.
Thai Prime Minister - Mr. Srettha Thavisin even posted on Facebook clearly stating that he is proud that Nong Noey is loved both in Thailand and abroad. To the point of comparing Nong Noey with the mentioned “Thai Culture” Mascot known internationally such as Miffy from the Netherlands or Labubu from Hong Kong. Not to mention, Nong Noey recently received an additional job when the Tourism Authority of Thailand (TAT) brought in to help promote tourism.
