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The Danish capital's tourism agency, Visit Copenhagen, also known as Wonderful Copenhagen, announced that its "CopenPay" program, a trial run from July 15 to August 11, 2024, aims to encourage environmentally friendly actions as a form of currency in exchange for cultural experiences in the city.
Under the terms outlined in "CopenPay," tourists visiting Copenhagen who participate in environmentally friendly activities such as picking up litter or using public transport will receive rewards such as free coffee, food, or access to free cultural experiences and sightseeing at certain locations.
Tourists traveling around the city using public transport will receive rewards.
Denmark's capital is a favorite among tourists for its beautiful architecture, world-class cuisine, and green, clean, and safe environment. According to the tourism council, it's a great place to get around by bicycle, with 382 km of dedicated bike lanes and 62% of the population commuting by bicycle.
A representative from Wonderful Copenhagen stated, “With CopenPay, we empower people to experience more than they imagine, while also aiming to lessen the burden on our planet.” This will create meaningful and memorable experiences for visitors to the city, and demonstrate people's responsibility in protecting the environment.
The pilot project could be implemented year-round if successful. Amidst growing concerns about the environmental and social impact of tourism, which has recently sparked protests in Barcelona, the Canary Islands, and Mallorca, this Copenhagen project shows promising signs.
Copenhagen aims to become a green and sustainable tourist city.
A representative from Wonderful Copenhagen expressed their desire: “We must transform tourism from an environmental burden into a driver of positive change, and the first step in this transformation is changing how we travel, what we consume, and how we interact with local people.”
Copenhagen is striving to demonstrate that building a green and sustainable city is entirely possible. The city's efforts are an inspiration to other countries and cities around the world in working together to protect the environment and build a better future for humanity.
