The campaign is told as a leisurely trip: photographer Angelo Pennetta captures the moments when three models Rianne van Rompaey, Fei Fei Sun and Kit Butler stroll through the beautiful landscapes of Vietnam - from Ha Long Bay, Ninh Binh to little-known temples. In contrast to the open and open landscape, each shot shows the peace and magic of the journey, with the highlight being the iconic leather goods of Louis Vuitton.
Representing the suspension of time, the campaign emphasizes the importance of imagination and escapism – two key Louis Vuitton spirits – and invites us to slow down and enjoy the essentials. Through the breathtaking landscapes of Vietnam, Pennetta’s camera proves that timeless moments can be found in the most fleeting of moments.
In recent years, famous landscapes of Vietnam such as the ancient capital Ninh Binh, Ha Long Bay, Da Nang city... have appeared more and more in music videos, television programs, international blockbuster movies. Thanks to that, the unique historical, cultural and culinary features of each region of Vietnam have increasingly attracted the attention of tourists and brands around the world.
Born in 1854, the Spirit of Travel campaign has been the definition of Louis Vuitton's core and unchanging values for over 150 years. Travel is an emotional experience, a journey for each of us to discover ourselves. "We are a different fashion brand. Our spirit is connected to travel."
