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This campaign is described as a relaxing journey: photographer Angelo Pennetta captured moments of three models, Rianne van Rompaey, Fei Fei Sun, and Kit Butler, strolling amidst Vietnam's stunning landscapes – from Ha Long Bay and Ninh Binh to lesser-known temples and pagodas. In contrast to the expansive and evocative scenery, each shot conveys the peace and wonder of the journey, highlighted by iconic Louis Vuitton leather goods.
Embodying the stillness of time, this campaign emphasizes the importance of imagination and escapism—two core values of Louis Vuitton—while inviting us to slow down and savor the essentials. Through the breathtaking landscapes of Vietnam, Pennetta's camera demonstrates that eternal moments can be found in the most fleeting instants.
In recent years, famous Vietnamese landmarks such as the ancient capital of Ninh Binh, Ha Long Bay, and Da Nang city have appeared increasingly frequently in music videos, television programs, and international blockbuster films. As a result, the unique history, culture, and cuisine of each region of Vietnam are attracting more and more attention from tourists and global brands.
Launched in 1854, the Spirit of Travel campaign has defined Louis Vuitton's enduring and core values for over 150 years. Travel is an experience of emotions, a journey of self-discovery. “We are a distinctive fashion brand. Our spirit is connected to travel.”
