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Club Med, a leading global brand in luxury all-inclusive holidays, experienced a resilient 2023 with significant achievements, marked by impressive growth and financial results. Club Med's 2023 business performance laid a solid foundation, consolidating its market leadership in coastal (Sun) and mountain (Snow) travel globally, along with optimistic growth prospects for 2024.
Across East Asia, South Asia, and the Pacific, Club Med has achieved new successes with strong demand at its upscale resorts.
Club Med has achieved new successes with the strong increase in demand at high-end resorts.
This growth can be attributed in part to the phenomenon of "revenge travel," as well as the success of the ski and mountain tourism sector (+75% compared to pre-pandemic levels). This success was confirmed by the opening of Club Med Kiroro Peak in December 2022, a new mountain resort in Hokkaido, Japan, along with a diversification strategy that introduced new ski destinations, particularly in the European mountains.
Looking back at the 2023 results, Rachael Harding, CEO of Club Med East Asia, South Asia and Pacific, stated: "Club Med's outstanding results are a testament to Club Med's role as a leading brand in the luxury all-inclusive resort market, especially at our mountain resorts. By re-establishing our brand reputation with the new 'That's l'Esprit Libre' campaign, we will continue to create experiences that allow guests to completely detach themselves from the anxieties and mental burdens of daily life to fully enjoy the present moment."
This will be achieved through a doubly focused emphasis on the quintessential value of a Club Med vacation, where harmonious design spaces are combined with cleverly arranged sports and cultural activities, a diverse and distinctive festive atmosphere, and a team of professional Club Med ambassadors and staff from many countries around the world who have been associated with the image of a high-end all-inclusive resort brand for decades. With strong expansion plans, Club Med is ready to serve current and future travelers.
Club Med's 2023 business results have laid a solid foundation, consolidating its leading market position in coastal (Sun) and mountain (Snow) tourism globally, along with optimistic growth prospects for 2024.
In a statement, Bruno Courbet, Country Director for Thailand and Emerging Markets, assessed: "This growth is a testament to the uniqueness of Club Med's all-inclusive package, particularly noteworthy at our ski destinations. With over 15 ski resorts in France and numerous Club Med locations worldwide, we have successfully diversified, expanded our portfolio, and enhanced our success. Looking ahead to 2024, we expect even more opportunities for diversification. With the increase in direct flights to family-friendly destinations such as the Maldives, Bali, and Lijiang, we are strategically positioned to meet the ever-changing needs of our customers, reaffirming our enduring commitment to delivering unparalleled holiday experiences."
Club Med has gathered information on prominent travel trends and customer preferences.
Based on positive performance indicators, Club Med has gathered information on prominent travel trends and customer preferences, thereby guiding business strategies for the coming months. Some travel trends identified in the 2023 results include:
1. Strengthening our leading position in the comprehensive, high-end vacation sector.
Amidst rapidly changing travel markets, Club Med reaffirmed the enduring appeal of premium all-inclusive holidays in 2023. Despite lingering concerns about economic development, global political instability, and rising living costs, travel demand continues to grow. As discerning travelers increasingly seek convenient and comprehensive holiday experiences, Club Med's unique services and hospitality will continue to deliver the distinctive value of a world-class resort group.
Following the success of Club Med Tignes and Club Med Val d'Isère in the French Alps, Club Med is prioritizing the expansion of its 'Exclusive Collection' portfolio by adding more resorts and upgrading the Exclusive Collection spaces within its Four-Trident resorts. The brand's unwavering commitment to enhancing the luxury experience has solidified its position as a key global leader in the all-inclusive segment, affirming the appeal of carefree, all-inclusive holidays that fulfill the travel dreams of today's travelers.
Club Med affirms the enduring appeal of premium all-inclusive holidays.
2. Commitment to sustainability and ecotourism
Club Med's commitment to sustainability continues to be at the forefront through its "Happy to Care" program, from minimizing environmental impact to facilitating local communities. The brand aims to reduce carbon emissions; improve waste management practices, such as eliminating single-use plastics and limiting food waste; and develop eco-friendly initiatives at its resorts to ensure that every guest can enjoy a memorable vacation while contributing to the preservation of the planet.
Furthermore, Club Med is committed to conducting environmental certification of all new resorts using the BREEAM standard or equivalent local standards, further demonstrating its commitment to sustainable tourism development. At the same time, Club Med aims to achieve Green Globe certification by ensuring both new and existing resorts possess sustainable operating practices.
Club Med's commitment to sustainability continues to be a top priority through its "Happy to Care" program.
3. The joy of a vacation in snowy places
In a Club Med study of snow holidays involving 3,500 participants, there was a consensus that snow holidays are increasingly popular, thanks to the joy of winter sports and the allure of snow-covered landscapes. The desire to escape the daily monotony of tropical life motivated 45% of respondents to opt for these snow holidays. Exploring the destination's culture and cuisine also added to its appeal, with visits to local landmarks, enjoying local specialties, and the convenience of renting ski equipment being some of the most anticipated added benefits for snow holiday enthusiasts. Notably, over 80% of respondents agreed that snow holidays are not only incredibly convenient but also offer numerous opportunities for activities, making them well worth the investment.
These results are consistent with and reflected in Club Med's strong growth recorded in 2023 and projected to continue growing in 2024.
Holidays in snowy locations are becoming increasingly popular.
4. Experience a summer vacation in the mountains.
Survey results also show that half of respondents were aware of the concept of a mountain summer vacation, and 80% were willing to participate in such a vacation within the next two years. Responding to the changing preferences of travelers seeking nature-based experiences, Club Med offers adventure and landscape enthusiasts fantastic mountain summer vacations. With a range of exciting outdoor activities, upscale accommodations, and stunning natural scenery, Club Med establishes itself as a leading provider of unique mountain summer vacations, offering the ideal blend of adventure and relaxation for travelers.
Looking ahead to 2024 and beyond, Club Med remains committed to becoming the most desirable luxury resort brand and is poised for dynamic growth and expansion with plans to introduce several new resorts worldwide.
Club Med offers adventure and landscape enthusiasts fantastic holidays at its mountain summer resorts.
