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Club Med and the origin of the all-inclusive holiday
The story of Club Med began with the dream of Gérard Blitz - a Belgian athlete who loved freedom and wanted to bring moments of complete relaxation after the World War. The idea of a "holiday village" where visitors do not need to worry about extra costs, and are free to experience sports, culinary, entertainment, and childcare activities in the same package was born. Club Med is the pioneer who brought the concept of "all-inclusive" - all-inclusive vacation from dream to reality, then spread it all over the world.
Club Med builds resorts like a village, where guests can enjoy a complete vacation with full amenities and diverse experiences.
Decades later, this philosophy remains at the heart of the brand. At each resort, guests can enjoy kayaking, skiing, golfing, fitness classes, yoga, evening dancing, and performing arts, all at no extra charge.
At Club Med, what makes a holiday memorable is not just the blue sea, the golden sunshine or the high-class facilities. It is the way the people here are friendly, approachable and full of energy. The GO team (Gentils Organisateurs), activity organizers from more than 100 countries, are the soul that creates that atmosphere. They are the bridge connecting strangers, between different cultures, so that each activity becomes lively and authentic.
The presence of GO makes Club Med not feel like a typical five-star resort. It feels more like a “resort village” that gives a comfortable feeling, like coming home even if it is the first time they set foot there.
When staying at Club Med, visitors have experiences connecting people with nature and people with people.
Impressive destinations and high-class ecosystem
In the global resort market, Club Med makes its mark by choosing locations according to a very unique criteria. Not only places with beautiful landscapes, they look for lands with special terrain, pristine nature and rich potential for exploration.
From the snow-capped slopes of the Alps, the pristine palm forests of Mauritius, the pristine white beaches of the Maldives to the cultural heritage of Lijiang (China), Club Med resorts are often present in places that make people look up not only for the beautiful scenery, but also for the feeling of touching a part of the world that is still pristine.
Club Med builds resorts in special lands with beautiful terrain and great potential.
After the rebranding process, by 2024, the entire Club Med resort system will be divided into two main lines: Premium and Exclusive Collection.
The Premium line is aimed at modern travelers who seek a comfortable vacation but still value the spirit of connection and community. Here, services from accommodation, cuisine, sports to childcare and entertainment are all standardized at a high level, suitable for families, couples or groups of friends who love quality travel.
On the contrary, the Exclusive Collection line is the choice for those who prioritize privacy, personalization and sophisticated aesthetic taste. Resorts in this line are often located in isolated locations, with private villas, private pools, private butlers and spa and culinary services tailored to each guest's needs.
Resorts such as Finolhu Villas (Maldives), Cefalù (Italy) or Michès Playa Esmeralda (Dominican Republic) are typical examples of this type of resort... where each vacation is not just for relaxation, but also a lifestyle for the person experiencing it.
Not only providing an ideal resort, Club Med also offers exciting experiences and exploration activities in the middle of nature.
Not stopping at service, Club Med also invests heavily in technology to enhance the traveler experience. Smart booking apps, cashless payment wristbands and multilingual chatbot systems have become standard at many resorts, helping to make the vacation seamless from departure to departure.
Numbers confirm position and future expansion
In 2024, Club Med recorded more than 1.5 million global visitors, room occupancy reached 75% and revenue reached 2.09 billion euros - an impressive figure for any tourism group. In particular, the snow-capped mountain resort segment grew strongly with more than 35% of total revenue, while emerging markets such as Southeast Asia and Asia - Pacific grew 24% with more than 260,000 visitors. The Vietnamese market also recorded an increase of 32% over the past year, reflecting the growing demand for luxury resorts in the region.
After 75 years of development, Club Med has increasingly affirmed its position in the international tourism market with impressive recorded numbers.
To celebrate its 75th anniversary, Club Med launched a global event series called “L'Esprit Libre” – The Spirit of Freedom, as a way to remind and reaffirm the brand's original philosophy. Instead of choosing big cities as destinations, Club Med organized the event in Lijiang (China) – a land nestled between snowy mountains and ancient architecture, representing the harmony between nature and culture.
Mr. Andrew Xu – Co-Chairman of Fosun Tourism Group emphasized that Club Med’s success over the past decade comes from its strategy of global expansion, while maintaining its local identity and promoting digital transformation. He also revealed that in the next two years, Club Med will continue to develop more new resorts in Borneo (Malaysia), South Korea and South Africa, focusing on destinations close to nature, closely linked to the ecosystem and indigenous culture.
Club Med organizes a global event series called “L'Esprit Libre” to celebrate its 75th anniversary
Despite constantly innovating to adapt to the times, Club Med still maintains the spirit of creating a comprehensive resort space - where people are connected with nature. A vacation here is not just a break to rest, but an opportunity to recharge and find inspiration for life. After 75 years, Club Med is not simply a resort brand, but has become a symbol of a lifestyle for those who know how to cherish every moment and choose to enjoy life fully and freely.
