The WTM London 2023 International Tourism Fair taking place from November 6 to 8 at the ExCeL London International Exhibition and Convention Centre, London, UK continues to record the presence of representatives from Vietnam.
Shoppers look for information at the Saigontourist Group - Vietnam Airlines booth in the WTM London 2023 space.
On the afternoon of November 7 (local time), at the Saigontourist Group - Vietnam Airlines booth in the WTM London 2023 space, the "Happy Hour" program - Business Party and the "Lucky Draw" lucky draw program took place. Partners and visitors enjoyed drinks and snacks, participated in games and received many valuable and attractive gifts from two units from Vietnam.
Mr. Pham Huy Binh, Chairman of Saigontourist Group, said that the group participated in the event to continue focusing on promoting tourism and recovering international visitors in the post-COVID-19 period, especially the European market, British visitors and neighboring countries with high revenue.
Accordingly, Saigontourist Group and its member units have implemented many promotion programs to promote Vietnamese tourism to high-quality European markets and other key international markets.
Europe and the UK have been important international tourist markets for the company over the past decades.
Before the pandemic, Saigontourist Travel (a subsidiary of Saigontourist Group) served about 111,000 European tourists traveling to Vietnam annually on air and sea tours, of which British tourists accounted for 58,005, accounting for about 52.6%.
In 2022, it is estimated that about 35,000 European tourists will travel through Saigontourist Travel's services, including more than 1,000 British tourists. In the opposite direction, last year, tens of thousands of Vietnamese tourists also visited and traveled in Europe.
Meanwhile, hotels, resorts, golf courses, conference centers, seminars... belonging to Saigontourist Group in Ho Chi Minh City and other localities nationwide also welcome and serve over 500,000 European and British visitors every year, bringing in thousands of billions of VND in revenue.
According to statistics, tourists from European countries are not in the top 10 markets sending the largest number of visitors to Vietnam in the first months of the year, but this is always a group of tourists with high spending levels and love of Vietnamese indigenous culture.
In order for this group of tourists to return in large numbers, in addition to promotional programs, there needs to be additional support policies to attract tourists to choose Vietnam over other destinations. Especially in the context of the global economic difficulties, tourists are more cautious in shopping, while European tourists are mainly retirees.
Shopping spending for this group of customers has decreased due to the cost of living, so Vietnamese tours must also make appropriate adjustments when making products in the future.
Currently, some travel companies have new tour designs that are more economical, optimizing the cost of the tour itinerary so as not to reduce the quality and not increase the selling price. For example, adding the experience of traveling by train or bus in the tour instead of flying, choosing a suitable menu...
According to plan, in the last two months of the year, Vietnam's tourism industry strives to welcome an additional 2.5 - 3 million international visitors, and can reach the target of welcoming more than 12 million visitors this year.
