Breitling opens its first boutique in Ho Chi Minh City.

Following the success of the Breitling Boutique that opened in Hanoi at the end of 2022, the brand's second boutique in Vietnam is located in the historic city named after President Ho Chi Minh. A place where old and new architecture converge – new in the landscape of modern skyscrapers and old in the preserved historical buildings – Ho Chi Minh City represents both the past and the future of Vietnam. The Breitling Boutique here is a two-story space with an industrial-inspired architecture and interior design, combining classic and modern elements in a harmonious arrangement to create an aesthetically pleasing structure.

Breitling's Asia President, Alvin Soon, shared: “Ho Chi Minh City is the perfect location for our second boutique in Vietnam. The design and layout of the space fully embody Breitling's characteristics, offering a simple, luxurious, and sustainable environment.”

Redefining the concept of "Industrial Style"

The boutique features striking decor and custom-designed furniture that celebrates the characteristics of mid-20th-century industrial buildings. Guests can try on iconic Breitling watches while enjoying a relaxed, friendly, and highly professional atmosphere. The first striking element upon entering the store is the stylish Triumph bicycle, a perfect blend of heritage, individuality, and optimal performance, much like the brand's watches.

Next, the bar area, adorned with a stylized "B" on a yellow mesh wall representing Breitling and the brand's signature color scheme, showcases the most exclusive watch editions. Here, guests can enjoy drinks while immersing themselves in a space that integrates the sky, land, and ocean—three sources of inspiration for Breitling's pioneering creations.

Upstairs lies a space encompassing a seven-seat bar and a library lounge, where more intimate and in-depth conversations take place. The interior of Boutique Breitling not only brilliantly celebrates industrial style but also evokes Breitling's golden age when it showcased some of the most admired timepieces in the universe.

Breitling's art space, blending classic and modern styles, also houses the brand's most iconic models, along with a redesigned Navitimer created to celebrate the collection's 70th anniversary in 2022. There are also other exclusive and limited editions, most notably the Navitimer created in collaboration with S&S Group to commemorate the group's 10th anniversary.

At the Boutique, in addition to being able to try on the brand's watches firsthand, guests can also learn more about the history and philosophy that has guided Breitling since its founding, and inspire future generations of watch enthusiasts.

Breitling Avenger - The era of aerial adventure continues.

For over 20 years since its inception, the Breitling Avenger collection has been a pioneer in aerial adventure. Originally designed for fighter pilots, it's a watch capable of handling the most demanding missions in the cockpit. However, you don't need an air force certification to appreciate the beauty of the Avenger's bold design, exceptional durability, and advanced functionality. And 2023 marks the return of one of the sky's icons – get ready for a brand new Avenger.

The new versions of the Breitling Avenger have been significantly upgraded in terms of design and wear-resistant materials to deliver a powerful yet sophisticated appearance, combined with the brand's latest chronograph movement - the Breitling Manufacture Calibre 01.

Breitling and S&S Group introduce the Navitimer edition to celebrate their 10th anniversary.

To celebrate the 10th anniversary of the S&S Group, the Swiss watch brand Breitling and the group have collaborated to develop and launch the Navitimer B01 S&S 10th Anniversary edition, limited to 20 pieces worldwide.

2023 marks a significant milestone for both Breitling and S&S Group. Both have achieved considerable success, having introduced the first Boutique Breitling to Southeast Asia earlier this year, and now, together, they bring the Navitimer B01 10th Anniversary Limited Edition to enthusiasts.

Mr. Alvin Soon, President of Breitling Asia, shared: “We are honored to partner with S&S Group to bring you this special Breitling Navitimer B01 edition to celebrate the group’s decade. Limited to just 20 pieces worldwide, this will be one of Breitling’s most exclusive Navitimer editions. This Navitimer features a mother-of-pearl blue dial symbolizing the vast and boundless sky, where all possibilities are limitless, just like the saying “Sky’s the limit” that links Breitling and S&S Group together.”