Breitling opens its first Boutique in Ho Chi Minh City

Following the success of the Breitling Boutique opening in Hanoi at the end of 2022, the brand's second Boutique in Vietnam is located in the historic city named after Uncle Ho. A convergence of two architectural elements, old and new, new from the landscape of modern skyscrapers and old from houses bearing the mark of preserved history, Ho Chi Minh City represents both the past and future of Vietnam. The Breitling Boutique here is a two-story space with an industrial-style architecture and interior, combining classic and modern decoration arranged reasonably to bring a complete aesthetic structure.

“Ho Chi Minh City is the perfect location for our second Boutique in Vietnam,” said Alvin Soon, President of Breitling Asia. “The design and layout of the space fully embodies the Breitling ethos of offering a casual, luxurious and sustainable environment.”

Redefining the concept of “Industrial Style”

Distinctive décor and custom-designed furnishings that pay homage to the mid-20th-century industrial buildings are found throughout the Boutique. Visitors can try on iconic Breitling timepieces while experiencing a comfortable, friendly, and highly professional atmosphere. The first thing that catches their eye upon entering the store is the stylish Triumph bicycle, which, like the brand’s watches, is the perfect combination of heritage, individuality, and ultimate performance.

Next, the bar area, finished with a stylized B on a yellow mesh wall representing Breitling and the brand's main color, is where the most special watch versions are displayed. Here, guests can enjoy a drink while immersing themselves in a space that integrates sky, land and ocean; the three sources of inspiration for Breitling's pioneering creations.

Upstairs is a space that includes a 7-seat bar and a library lounge, where more intimate and thoughtful conversations take place. The interior of Boutique Breitling not only pays homage to the industrial style but also recalls the golden age of Breitling when it presented some of the most admired creations of the time.

Breitling’s artistic, classic-modern space also houses the brand’s most famous models, along with a Navitimer redesigned to celebrate the collection’s 70th anniversary in 2022. Other exclusive and limited editions are also available, notably the Navitimer created in collaboration with S&S Group to mark the group’s 10th anniversary.

Coming to the Boutique, in addition to directly wearing the brand's watches, guests can also learn more about the history and philosophy that has guided Breitling since its inception, while also inspiring the next generation of hearts that love timepieces.

Breitling Avenger - The era of aerial adventure continues

For more than 20 years, the Breitling Avenger collection has been at the forefront of aerial adventure. Originally designed for fighter pilots, it is a watch that can handle the toughest missions in the cockpit. But you don’t need an Air Force certification to appreciate the bold design, unparalleled durability, and advanced functionality of the Avenger collection. And 2023 marks the return of one of the icons of the skies, so get ready for a brand new Avenger.

The new versions of the Breitling Avenger are significantly upgraded in style and wear-resistant materials to bring a strong yet sophisticated appearance, combined with the latest movement for the brand's chronograph models - Breitling Manufacture Calibre 01.

Breitling and S&S Group introduce Navitimer version on the occasion of 10th anniversary

On the occasion of the 10th anniversary of S&S Group, Swiss watch brand Breitling and the group have cooperated to develop and launch the Navitimer B01 S&S 10th Anniversary version, a limited edition of 20 pieces worldwide.

2023 marks a significant milestone for both Breitling and S&S Group. Both brands achieved significant success by introducing Boutique Breitling to Southeast Asia for the first time earlier this year, and now, together, they continue to bring the Navitimer B01 10th Anniversary Limited Edition to watch enthusiasts.

“We are delighted to be able to partner with S&S Group to create this special Breitling Navitimer B01 to celebrate the group’s decade anniversary,” said Alvin Soon, President of Breitling Asia. “Limited to 20 pieces worldwide, this will be one of Breitling’s most special Navitimer editions. This Navitimer features a mother-of-pearl dial that represents the vast and open sky, where all possibilities are limitless, in line with the saying “Sky’s the limit” that unites Breitling and S&S Group.”