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Since their launch, Ford's New Generation vehicles, especially the Ranger and Everest, have been highly praised by experts and customers alike, redefining standards in their respective segments.
The Ford Ranger is popular for its array of technological features, robust design, solid chassis, class-leading sound insulation, and reasonable running costs. Currently, the Ranger has the most variants of pickup truck, including XL, XLS, XLS+, Sport, Wildtrak, Stormtrak, and Raptor, meeting every need from work and family to adventurous exploration.
Ford's new generation vehicles, especially the Ranger and Everest, have been highly praised by experts and customers alike.
In April 2024, the Ranger Stormtrak officially debuted with exterior upgrades and a smart roof rack system, a first in its segment, solidifying its leading position in the pickup truck segment for the 12th consecutive year with over 17,000 vehicles sold, a 7% increase compared to the same period last year.
The Ford Everest – Ford's signature SUV – is a blend of robust power and relaxing comfort, ideal for families and adventurous individuals. Aimed at attracting premium customers, the Everest Platinum was created with numerous upgrades to the interior and exterior, as well as amenities such as the largest 20-inch alloy wheels in its segment, ventilated and heated leather seats, 10-way power adjustable front seats, driver's seat with 3 memory positions, and a 12-speaker B&O sound system.
To date, the Ford Everest maintains its top position in the mid-size SUV segment, continuing its growth with sales of nearly 10,900 vehicles, 9% higher than in 2023, bringing the total number of New Generation Everest vehicles delivered to Vietnamese customers to 73,400.
Alongside the Ranger and Everest, the all-new Ford Transit confidently sets a new standard in the light commercial vehicle segment since its arrival in Vietnam in July 2024 with three versions: Trend (16 seats), Premium (16 seats), and Premium+ (18 seats), the largest in the segment. It also boasts a range of amenities such as dual 12.3-inch screens with wireless Apple CarPlay and Android Auto connectivity, power sliding doors, individual air vents for each seat, and the comprehensive “Upfleet” business solution.
To date, the Ford Transit has maintained its top position in the segment with over 5,000 vehicles sold in just the last six months of its launch. Continuing its growth momentum, the Ford Territory has gained increasing customer trust, meeting the preferences of young people with its class-leading spaciousness, smooth handling, modern technologies, and top-tier safety features.
Officially launched in Vietnam in October 2022, the Territory has consistently set sales records. Just one year after its launch, over 10,000 Territory vehicles have been sold. From the beginning of 2024 to the present, the model has maintained its position as the second-best-selling urban C-segment SUV with nearly 16% market share. It is projected that by the end of December, the Territory will reach 8,000 vehicles sold this year.
Sales success stems not only from product quality but also from a comprehensive service experience. Last year, Ford Vietnam launched an e-commerce platform to facilitate ordering and a mobile service that is available for 4 hours or free of charge – a model that is the first of its kind in the Vietnamese automotive industry.
With an online shopping platform, customers can easily research information, choose a vehicle, and place an order with just a few clicks, ensuring convenience, transparency, and security in the digital age.
Ford is proud of its 4-hour or free mobile service, as Vietnam is the first market globally to implement this service model. Using connected data, the system can track when Ford vehicles need maintenance and remind owners to schedule mobile service at their preferred location, ensuring a quick and efficient experience whenever and wherever customers need it. Ford Vietnam has deployed 54 mobile service vehicles nationwide, performing over 1,000 services with a 99% on-time completion rate.
Continuing its goal of enhancing the customer experience, Ford improves existing features such as Online Service Appointment, Pickup and Delivery, FordPass, Ford Experts, and Discover Your Ford Vehicle through continuous surveying and analysis of user feedback.
“Over the past year, the new vehicle models and service initiatives launched are Ford’s response to user expectations for a comfortable, safe, and efficient vehicle ownership experience. With a commitment to making every customer journey memorable, we will strive for higher goals and deliver the best possible customer experience,” shared Mr. Ruchik Shah, General Director of Ford Vietnam.
