Gen Z lives a cool, virtual life thanks to TikTok.

The phrase "I recently saw something on TikTok…" demonstrates the platform's influence on young people's travel decisions. From Instagrammable photo spots to irresistible food, TikTok has become a vast travel treasure trove, ready to cater to every user's needs. While not a completely accurate source of information, TikTok remains a useful tool for discovering new places and planning trips.

TikTok videos about food travel, backpacking, or vacations attract millions of views, helping users discover the unique aspects of cuisine, culture, and people in many countries.

TikTok is not just an entertainment platform, but also a useful tool for Gen Z to plan their trips. Young people often search on TikTok for videos sharing travel experiences and reviewing destinations to get the necessary information and create detailed plans for their trips.

Instead of reading lengthy articles, travelers can now see a destination directly through short videos on TikTok. This helps them visualize their trip more clearly and make decisions more quickly.

At the age of 23, Nguyen Huyen has built a community of travel enthusiasts on TikTok through her "We Du Ky" (We Travel Diary) channel. With over 73,300 followers and 2.6 million likes, this young woman regularly shares exciting travel experiences and useful tips for young people.

Nguyen Huyen shared: “I started on TikTok in 2021, when I was a second-year university student. From motorbike trips with my group of friends, I created short videos documenting my journeys. These videos received support from people, and I realized that they could convey a lot of useful information about travel. So, I decided to pursue this path.”

"The most memorable moment in my TikTok video journey was when my first video went viral. It was a road trip with my friends from Hanoi to Hai Phong for a food tour, where we encountered many funny and awkward situations. However, the whole group remained optimistic and received a warm reception from everyone," the Gen Z girl added.

Not only is Nguyen Huyen a content creator, but she is also an active member of the travel TikToker community. She regularly follows and learns from experienced TikTokers like Yen Vi Vu, De Men Du Ky, etc. Thanks to this connection and learning, her channel has grown and gained much love from its audience.

With over a billion users, the majority of whom are Gen Z, TikTok has become an indispensable part of young people's lives. Even travel bloggers acknowledge that TikTok is an incredibly useful source of travel inspiration, helping them discover new places and unique experiences.

TikTok has truly exploded in the travel industry. The hashtag #holiday attracts up to three billion views per month, demonstrating the platform's immense appeal to young people. Gen Z, with 60% of viewers, is leading the way in discovering and sharing attractive travel destinations on TikTok.

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Although YouTube and Instagram have also started to focus on short videos, TikTok still stands out due to its high interactivity and the authenticity of its content. Creators on TikTok can share personal experiences in a vivid and intimate way, making viewers feel like they are accompanying them on their journey.

With the continuous creativity of content creators and the active interaction of the community, TikTok travel is becoming an unmissable trend. In the future, this platform will develop even more strongly and become one of the leading travel media channels.

Phuong Mai is a reporter for Travellive Magazine in Hanoi.

Phuong Mai