The Hong Kong Tourism Board (HKTB) launched the “Art in Hong Kong” campaign to introduce to international visitors a vibrant and resilient arts and cultural hub in the heart of the city.
The campaign aims to introduce in-depth community art and culture tours as well as interactive virtual art experiences, thereby encouraging locals and visitors to explore new things in the city from a cultural perspective.
Mr. Dane Cheng, Executive Director of HKTB, said that intensive travel experiences have become a global mainstream trend today.
“Intensive tourism is a combination of thematic tourism and personal knowledge,” explains Dane Cheng.
Series of events promoting Hong Kong tourism
The "Art in Hong Kong" campaign has been running since early May alongside Art Basel Hong Kong and the French May Festival. HKTB has partnered with Art Basel Hong Kong to invite Hong Kong artists to paint colourful murals on the streets.
Specifically, visitors can admire the paintings in the Old Town Center, Sham Shui Po, West Kowloon and explore more than 20 famous cultural spots according to 5 main themes. The inspirational works of art have been displayed on the city's iconic trams.
Light show on major buildings in Hong Kong.
HKTB is stepping up its use of technology to promote arts events and cultural venues. The company produced a video to promote its Intraverse virtual reality experience, a highlight of the French May event.
In addition, HKTB also supported the promotion of The Shape of Light, a moving image created by Art Basel and M+ Museum, and Resonance-In-Sight, an outdoor artwork created by the Hong Kong Museum of Art.
In addition, HKTB has developed interactive maps to guide visitors to arts and culture at each tourist attraction. Visitors can stroll through each district and rediscover famous art sites in Hong Kong.
Promoting Hong Kong to international tourists
In major markets around the world, HKTB organizes high-tech art events to introduce Hong Kong to the international market.
Hong Kong is currently holding a series of events to stimulate tourism.
HKTB organized a series of art-themed online tours for about 1,000 foreign media representatives, Hong Kong fans, trade members and other stakeholders to promote art and cultural attractions such as M+ Museum, Hong Kong Palace Museum, Tung Nam Lou Art Hotel, Biu Kee Mahjong and Sindart embroidered footwear store.
HKTB collaborated with Hong Kong fan community and German artist Alexandra Unrein to host a two-day outdoor graffiti workshop at the Museum of Urban and Contemporary Art in Munich. In Australia, several Hong Kong-themed street murals were created, complete with QR codes that redirect to DiscoverHongKong.com
