VI
EN
The Hong Kong Tourism Board (HKTB) is launching the “Art in Hong Kong” campaign to introduce international visitors to a vibrant and resilient arts and culture hub located in the heart of the city.
The campaign aims to introduce in-depth community cultural and arts tours, as well as interactive virtual experiences in art. This encourages locals and tourists to explore new aspects of the city from a cultural perspective.
According to Dane Cheng, CEO of HKTB, immersive travel experiences have become a global trend.
"In-depth tourism is a combination of themed travel and personal knowledge," Dane Cheng explained.
A series of events promoting tourism in Hong Kong.
The "Art in Hong Kong" campaign has been running since the beginning of May, coinciding with the Art Basel Hong Kong exhibition and the French May Festival. HKTB collaborated with Art Basel Hong Kong to invite Hong Kong artists to participate by painting colorful murals on the streets.
Specifically, visitors can admire the murals in the Old Town Center, Sham Shui Po, West Kowloon, and explore more than 20 famous cultural sites organized into 5 main themes. These inspiring works of art have been displayed on the city's iconic trams.
Light shows are displayed on major buildings in Hong Kong.
HKTB is progressively increasing its use of technology to promote arts events and cultural landmarks. The company produced a video to promote the Intraverse virtual reality experience, a highlight of the French May event.
In addition, HKTB also supports the promotion of The Shape of Light, a moving image created jointly by Art Basel and M+ Museum, and Resonance-In-Sight, an outdoor art piece created by the Hong Kong Museum of Art.
In addition, HKTB has developed interactive maps to guide visitors to the arts and culture at each tourist destination. Tourists can stroll through different areas and rediscover famous art sites in Hong Kong.
Promoting Hong Kong to international tourists.
In major markets around the world, HKTB organizes high-tech, art-themed events to introduce Hong Kong to the international market.
Hong Kong is currently hosting a series of events to stimulate tourism.
HKTB organized a series of themed online tours for approximately 1,000 foreign media representatives, Hong Kong fans, trade members, and other stakeholders to promote art and cultural attractions such as the M+ Museum, the Hong Kong Palace Museum, the Tung Nam Lou Art Hotel, Biu Kee Mahjong, and the Sindart embroidered shoe store.
HKTB collaborated with the Hong Kong fan community and German artist Alexandra Unrein to organize a two-day outdoor graffiti workshop at the Museum of Contemporary and Urban Art in Munich. In Australia, numerous street murals were created with a Hong Kong theme, featuring QR codes that redirected to DiscoverHongKong.com.
