In Korean, TADA means "Let's go together." With the strategic vision of its founder, Kay Woo, the TADA app was developed based on the core value of community benefit, increasing the income of driver partners, and providing excellent service and experiences for passengers at competitive prices.

What sets TADA apart from existing ride-hailing apps is its recognition of drivers who drive responsibly and safely, resulting in better ratings than their peers.
TADA aims to provide a user-friendly, professional, and reliable application for all users. Simultaneously, through the MVL reward points system, driver partners will be further motivated to provide better service to passengers, and conversely, passengers will also earn reward points throughout their usage.

TADA is the first ride-hailing app in the world and in Vietnam to offer a "no commission fee" policy for drivers. TADA will operate as an application model on a transparent and responsible mobile data ecosystem, reinforced by advanced blockchain technology developed by MVL. For rides paid for via card, driver partners will only incur a small transaction fee (less than 5% per transaction) depending on the issuing bank.

Kay Woo, founder of MVL, shared: “TADA will be the first ride-hailing app to utilize blockchain technology. With this technology, we will be able to provide greater value in collecting information and metrics on each passenger trip and offer 0% commission to drivers. I am thrilled to see this contribute to overall improvements for the global ride-hailing industry.”

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