Meitu’s apps are used by over 450 million monthly active users worldwide. Its “top-notch” selfie editing app, BeautyPlus, has become the world’s most popular free photo and video editing app. With the addition of 20 augmented reality (AR) filters to its selfie editing tools, along with AI-powered automatic beautification mechanisms, virtual makeup support, a “Magic Brush” magic brush, and an AR-powered “AnimeCam” collection, BeautyPlus is the world’s most comprehensive augmented reality selfie editing app.
“Virtual reality is definitely one of the most exciting innovations to come to photography and videography in years,” said Frank Fu, CEO of Meitu’s global network. “BeautyPlus puts this amazing technology in the hands of every user, giving them a collection of fun photo styles to express themselves in a unique way and to express their personality through their photos.”
Accordingly, the virtual reality filter will customize the photographer's face and the surrounding space in real time, in the format of still images or videos, "selfies" or photos with a friend. The filters are diverse with colorful colors and vivid graphics such as animals, "floating" desserts, drinking beer, storm clouds, devil horns and many more for you to freely express different moods and emotions.
Currently, users can experience the typical features of BeautyPlus including: Face recognition and extremely accurate skin tone determination; skin correction and smoothing, perfect correction from eyes to smile; selfie with super cute animated frames of AnimeCam; magic brush "MagicBrush".
