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Meitu's apps are used by over 450 million monthly users worldwide. Among them, the company's "ultimate" selfie editing app – BeautyPlus – has become the most popular free photo and video editing app in the world. With the addition of 20 augmented reality (AR) filters to its selfie editing tools, along with AI-powered automatic beauty enhancements, virtual makeup support, the "Magic Brush" feature, and an AR-powered "AnimeCam" collection, BeautyPlus is currently the most comprehensive augmented reality selfie editing app in the world.
“Virtual reality is clearly one of the most exciting innovations for filmmaking and photography in years,” said Frank Fu, Global Network Managing Director of Meitu. “BeautyPlus has put this amazing technology in the hands of every user, providing them with a collection of fun photo styles to express themselves in a unique way and assert their personality through their images.”
Accordingly, the augmented reality filter will customize the subject's face and surrounding space in real time, whether in still image or video format, selfies, or photos with a friend. The diverse filters feature vibrant colors and lively designs such as animals, floating desserts, beer drinking, storm clouds, devil horns, and many more, allowing you to freely express different moods and emotions.
Currently, users can experience the key features of BeautyPlus, including: highly accurate facial recognition and skin tone identification; skin tone correction and smoothing; perfect correction of everything from eyes to smile; selfies with super cute animated frames from AnimeCam; and the "MagicBrush" magic brush.
