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Space to display heritage quintessence and cross-fertilization
The meticulously designed exhibition space with six spaces is a clever combination of contemporary works, valuable heritage artifacts and crafts.
The exhibition features brands such as Hermès, Loewe, Bottega Veneta, Rimowa, Kenzo, Tory Burch, Marc Jacobs, Longchamp, Patek Philippe, Jaeger-LeCoultre, Chopard, Piaget, Chaumet, Bang & Olufsen, Devialet, Lalique, Bernardaud, Diptyque and Hanoia. The creative artists and components include Pham Minh Hieu, Nguyen Duc Phuong, Nguyen Hoang Giang, Ngo Dinh Bao Chau and the Fustic.Studio team.
Part of the exhibition space at the Interchange Hall
The special feature of the exhibition is the four rooms on the upper floor, with four themed rooms following each other in an orderly experience. Each space is a “chapter” in the story that Tam Son tells about the creative journey, honoring the sustainable aesthetic value and traditional craft spirit in the digital age.
After the Interchange Hall, people are led to the upper floor, where four themed rooms are located in a row. The Heritage Room leads viewers to turn the pages of precious history, where the traditional, core values of the world's leading brands are displayed.
Inside the Heritage Room space
Continuing that movement, the Masterpiece Room is where iconic products are displayed, representing the pinnacle of craftsmanship that Tam Son has contributed to bringing to Vietnam. Visitors can admire firsthand the sophistication, rarity and superb finishing techniques of these timeless items.
The Masterpiece Room showcases iconic designs, celebrating the pinnacle of craftsmanship.
The Hermés Kellywood bag is the perfect example of the perfect fusion of craftsmanship, combining warm natural wood materials and soft Barenia leather.
Celebrating craftsmanship and exquisite engineering
Among those galleries, the Artisan room stands out as the most crowded stop, because visitors can witness the artisans' skills with their own eyes, feeling the breath of craftsmanship right before their eyes.
Here, artisans from the world's leading brands sit and work directly, allowing the audience to follow every meticulous gesture, every needle and thread that creates the value of luxury products. This is the clearest proof that craftsmanship is still the core foundation in the digital age.
Hermès artisan Marcia Santos demonstrates the technique of hand-embroidering silk
The technique of hand-stitching silk without visible stitches, the sophisticated mark of Hermès
Among them is the artist Marcia Santos from Hermès, who has 12 years of experience working at the French luxury brand. She uses printed silk fabric to perform the manual hemming process, the special thing about this technique is that the thread is not visible, creating a seamless and absolutely delicate product surface. Each product such as a silk scarf is completed in a period of 1 to 2 hours, requiring high concentration and extensive experience. In addition, she chooses the appropriate thread: synthetic thread for ties, silk thread for scarves.
Longchamp's artisan experience corner, where viewers observe the brand's signature leather bag making process
Anne-Lise, a Longchamp artisan with over 25 years of experience in crafting high-end leather goods
Hanoia's handcrafted counters with sophisticated lacquer techniques
Leaving the visual space of craft, visitors enter the Harmony Room, a stunning multi-sensory installation. The young artists have created an environment that uses enveloping sound and light to stimulate the viewer’s imagination about materiality and craft. This room lifts the veil on the invisible aspects of the crafting process, reminding us of the abstract thinking that has always been the driving force behind innovation and creativity.
The Devialet Phantom Ultimate 108 dB x Hanoia speaker product with hand-painted lacquer marks the first collaboration between the two brands.
In the exhibition's Sound Room, the echoes of ca tru reverberate throughout the space, creating an emotional, multi-sensory experience.
The final stop is the Dream Room, an enchanting world created by three visual artists. This room not only interrogates cultural memories but also opens up possibilities for future landscapes, reflecting Tam Son’s bold vision. The creative energy, though rooted in the past, always looks forward, a driving force to open up new aesthetic horizons for the Vietnamese urban lifestyle.
A small space for visitors to write in their guestbook and share their feelings about the exhibition before leaving.
“The intersection of essence and inspirational life journey” is not only an exhibition, but also a space of authentic connection, inviting viewers to become active participants in the creative story. The exhibition lasts until November 2, 2025 at the Imperial Citadel of Thang Long, Building S2, 19C Hoang Dieu, Hanoi.
