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A space showcasing the essence of heritage and cultural exchange.
The meticulously designed exhibition space, comprising six distinct areas, is a skillful blend of contemporary artworks, heritage artifacts, and handicrafts.
The exhibition features brands such as Hermès, Loewe, Bottega Veneta, Rimowa, Kenzo, Tory Burch, Marc Jacobs, Longchamp, Patek Philippe, Jaeger-LeCoultre, Chopard, Piaget, Chaumet, Bang & Olufsen, Devialet, Lalique, Bernardaud, Diptyque, and Hanoia. The creative artists include Pham Minh Hieu, Nguyen Duc Phuong, Nguyen Hoang Giang, Ngo Dinh Bao Chau, and the Fustic.Studio group.
A section of the exhibition space in the Interchange Hall.
A unique feature of the exhibition is the four rooms on the upper floor, each with a themed section offering a sequential experience. Each space represents a "chapter" in Tam Son's narrative about its creative journey, celebrating enduring aesthetic values and traditional craftsmanship in the digital age.
After passing through the Intersection Hall, visitors are led upstairs to four themed rooms. The Heritage Room guides viewers through precious historical pages, showcasing the traditional values and core principles of leading global brands.
Inside the Heritage Room
Continuing this development, the Masterpieces Room showcases iconic products representing the pinnacle of craftsmanship that Tam Son has contributed to bringing to Vietnam. Visitors can admire firsthand the exquisite detail, rarity, and superb finishing techniques of these timeless items.
The Masterpieces Room showcases iconic designs, celebrating the pinnacle of craftsmanship.
The Hermés Kellywood bag is the perfect example of the harmonious blend of craftsmanship, combining warm natural wood materials with soft Barenia leather.
Celebrating craftsmanship and exquisite technique.
Among those exhibition rooms, the Artisan Room stands out as the most crowded stop, as visitors can witness the artisans' skills firsthand and feel the essence of craftsmanship right before their eyes.
Here, artisans from leading global brands sat and worked directly, allowing viewers to observe every meticulous gesture, every stitch that creates the value of luxury products. This is the clearest evidence that craftsmanship remains a core foundation in the digital age.
Hermès artisan Marcia Santos demonstrates the technique of handcrafted silk edging.
The handcrafted silk edging technique, with no visible stitching, is a hallmark of Hermès' exquisite craftsmanship.
Among them, Marcia Santos, an artisan from Hermès with 12 years of experience working at the French luxury brand, stands out. She uses printed silk fabric for the hand-edged edging, a technique that is unique in that the stitches are invisible, creating a seamless and absolutely refined surface. Each product, such as a silk scarf, takes between one and two hours to complete, requiring intense concentration and extensive experience. Furthermore, she carefully selects the appropriate threads: synthetic thread for ties and silk thread for scarves.
Longchamp's handcrafted experience corner, where visitors can observe the process of creating the brand's signature leather bags.
Anne-Lise, a Longchamp artisan with over 25 years of experience in crafting high-end leather goods.
Hanoia's handicraft counter features exquisite lacquerware techniques.
Leaving the visual space of the craft, visitors enter the Harmony Room, an impressive multi-sensory installation. The young artists have created an environment using immersive sound and light to stimulate viewers' imaginations about matter and the crafting process. This room lifts the veil on the intangible aspects of the crafting process, reminding us that abstract reflection is always a driving force for continuous innovation and creativity.
The Devialet Phantom Ultimate 108 dB x Hanoia speaker, with its handcrafted lacquer finish, marks the first collaboration between the two brands.
In the Harmony Room of the exhibition, the resonant sounds of Ca Tru (Vietnamese traditional singing) fill the space, creating a multi-sensory and emotionally rich experience.
The final stop is the Dream Room, an enchanting world constructed by three visual artists. This room not only inquires into cultural memory but also opens up possibilities for future landscapes, reflecting Tam Son's bold vision. The creative energy, though rooted in the past, always looks forward, driving the way to unlock new aesthetic horizons for Vietnamese urban living.
A small space is available for visitors to write in the guestbook and share their impressions of the exhibition before leaving.
“The Intersection of Excellence and an Inspiring Life Journey” is not just an exhibition, but also a space for authentic connection, inviting viewers to become active participants in the creative story. The exhibition runs until November 2nd, 2025 at the Thang Long Imperial Citadel, Building S2, 19C Hoang Dieu Street, Hanoi.
