In the first five months of 2024, Singapore welcomed more than 155,000 visitors from Vietnam. In 2023, the island nation welcomed more than 13.6 million international visitors, with more than 458,000 of them coming from Vietnam. Singapore tourism managers believe that the Lion City will remain a favorite destination for Vietnamese tourists, and this positive trend will continue throughout 2024.
This summer, Singapore promises to bring many exciting experiences to tourists from Vietnam in particular and the world in general.
Bubble Fiesta 2024
One of the highlights is the bubble festival held at Adventure Cove Waterpark, with fun activities for all ages across eight themed areas.
Visitors can enjoy a shower of bubbles at Bubble Boogie, explore a maze of giant inflatable balls at Bumble Rumble, and dance to the vibrant music at the Dazzle Dance Floor at the Grotto. In collaboration with DJ Dispensary, children can also try their hand at DJing at the park’s wave pool. Visitors can also shop for exclusive souvenirs that tell the story of Adventure Cove Waterpark, Southeast Asia’s leading water park.
A vibrant summer with "Despicable Me" at Universal Studios Singapore
Additionally, also during the Summer, there will be an event called “A Mega Despicable Summer” at Universal Studios Singapore (USS), on the occasion of the release of the famous animated film “Despicable Me 4” from Illumination studio.
One of the most exciting activities was the energetic flash mob performance of the Anti-Villain League (AVL) on New York Street.
In particular, exclusive souvenirs of “Despicable Me 4” will also be sold at Universal Studios Store and Minion Mart, meeting visitors' shopping needs.
Not only that, the grand opening of Singapore’s largest lifestyle complex in 2024 promises to be a big hit. Located on the site of the former Nan Chiau Secondary School, the New Bahru complex developed by The Lo & Behold Group will welcome visitors with 40 prominent local brands ranging from retail, food, lifestyle, to healthcare.
Scheduled to open in phases leading up to the official grand opening in September, the lifestyle complex is set to become a top destination for both locals and visitors.
Not only that, the A-list artist performances in 2024 have boosted Singapore's tourism and economy. In the first quarter of 2024, the Singapore Sports Hub attracted more than one million visitors, far exceeding the 700,000 visitors in the second half of 2023. In particular, some major performances attracted about 840,000 visitors. This positive development has led to a significant increase in hotel occupancy rates and retail sales.
Music tourism boom in Summer 2024 in Singapore
These shows have contributed to the growth of the tourism industry, with estimated revenue of S$350-450 million according to private sector analysts, according to the Monetary Authority of Singapore (MAS).
Singapore plans to capitalize on this momentum to maintain its competitive edge in the music tourism market. Minister for Culture, Community and Youth Edwin Tong highlighted music tourism as a promising sector, especially as artists are increasingly looking to tour due to the shift in streaming revenue.
To maintain this advantage, Singapore will continue to host large-scale concerts in the future, while focusing on upgrading its infrastructure. With concert venues growing rapidly across Asia, such as Kai Tak Sports Park in Hong Kong and Bangkok Arena in Thailand, Singapore plans to replace the 12,000-seat Singapore Indoor Stadium with a modern, world-class center.
With a safe and comprehensive infrastructure and supportive government policies, Singapore remains a top destination for music tourism. In addition to major concerts, Singapore will continue to assert its position through hosting a variety of other events such as major sporting events and cultural festivals.
