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TF1, the most prestigious television channel in France, also honored the Hanoia brand and the story of its founder as a prime example of success with traditional Vietnamese art.
In recent days, the ABC network (channels 6, 7, and 8), NBC, Fox, Cnet (Cnet Japan), major news agencies such as AFP (AFP BB Japan), AAP, Yonhap, Kyodo News, and online news sites like Yahoo, Naver, Nate, and Sina have all simultaneously reported on the first contemporary artwork from Southeast Asia to be included in the vast collection of the prestigious Guimet Museum by art critics. This artwork is "The Boundary," an exclusive collaboration between Hanoia and Yen Khe.
“The Boundary” is a work oriented towards a future Asia, developed from an imaginative poetic theme where cultural tradition meets contemporary spirit. On the conical shape of the conical hat, a traditional Vietnamese garment, vibrant floral motifs blend uniquely against a lacquer background, behind which a hidden hemp vine painting is rendered in gold leaf. The vivid reds and oranges evoke the ancient architecture of temples and the contemporary dynamism of Vietnamese society. A powerful symbol where mystery meets reality, pristine nature confronts border disputes. “The Boundary” represents the vitality and essence of Vietnamese craftsmanship in a contemporary perspective.
"Boundary"
For Yen Khe and Hanoia, "The Boundary" was a challenging but very proud collaboration. The challenge lay in the fact that Yen Khe had never studied lacquerware before, and Hanoia was unfamiliar with the artist's design style. But it was also a source of great pride because this seemingly spontaneous collaboration turned out to be serious and perfect down to the smallest detail, fully showcasing Yen Khe's intense creativity and Hanoia's masterful craftsmanship.
One of the biggest challenges of "The Boundary" was how to fully capture this contemporary spirit on lacquerware, and the artisans of Hanoia contributed significantly. Mr. Ty, the master craftsman of the Hanoia lacquer workshop, said: "To turn the design drawings into reality, we had to research, mix, and experiment for months. From finding the perfect color shades to the process of applying gold leaf floral motifs onto the two lacquer blocks, not every craftsman can handle it. Without love and passion, contemporary art would forever remain only on paper."
