Fusion Group announces plans to open new hotels and introduce new brands

09/03/2023

The hotel openings and new brand launches in 2023 will mark new milestones in Fusion Group's development strategy and expansion of its presence in Southeast Asia.

Since 2008, Fusion Group has been steadily growing its presence in the region with 16 hotels and resorts operating in popular tourist destinations in Vietnam and Thailand. In 2023, the group will open Fusion Resort & Villas Danang, Fusion Suites Hanoi and the first hotel under its new brand, HIIVE, in Binh Duong, Vietnam.

Mr. Chistopher Hur, Chairman of Lodgis Hospitality Holdings Pte. Ltd (“Lodgis”), owner of Fusion Group, shared: “Through the operations at hotels and resorts in the group over the past 6 months, we have recorded positive signs of tourism recovery. We are optimistic about the strong growth of tourism and the number of tourists in Southeast Asia. As the frequency of business trips and tourists increases, we have many advantages in terms of destinations, differentiated services and increasing the number of resorts and hotels to meet the needs of tourists.”

Các sự kiện khai trương khách sạn và ra mắt thương hiệu mới trong năm 2023 sẽ ghi dấu những mốc son mới trong chiến lược phát triển và mở rộng sự hiện diện của Tập đoàn Fusion tại Đông Nam Á

The hotel openings and new brand launches in 2023 will mark new milestones in Fusion Group's development strategy and expansion of its presence in Southeast Asia.

HIIVE Binh Duong will be the first hotel chain under the new HIIVE brand launched this year by Fusion Group. HIIVE is positioned as a hotel chain for professionals and businessmen, located in famous industrial and financial centers of Vietnam. HIIVE Binh Duong Hotel is located in the Vietnam - Singapore Industrial Park, providing 172 elegantly designed, dynamic rooms, fully equipped for business trips and providing relaxation and entertainment services to ensure successful and exciting business trips. The hotel is also fully equipped with conference rooms, co-working space, 3D golf room, Fitness center and bar.

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Fusion Resort & Villas Danang is considered the key destination in Fusion Group's opening plan this year. Located in Danang, one of the most attractive destinations in Vietnam, the resort is expected to welcome visitors this fall. Fusion Resort & Villas Danang has 85 villas, from one to six bedrooms, offering 242 rooms and a full range of resort experiences combining wellness - health care and breakfast anytime, anywhere, typical of Fusion. Each villa has its own style, a convenient kitchen, garden and swimming pool, bringing a lifestyle close to nature. 04 restaurants serve meals during the day, a poolside bar. Maia Spa has 26 treatment rooms, a Fitness center fully equipped with modern equipment for visitors to enhance their experience, balance their body and mind throughout their vacation.

Mr. Peter Meyer, General Director of Lodgis and Fusion Group, added: “In recent years, wellness tourism has become a top concern of travelers. This has become part of the 'gene' and unique point throughout the services at Fusion hotels and resorts since its establishment in 2008. From the beginning, Fusion has pioneered and led the field of wellness tourism and all-inclusive spa in Vietnam. We always focus on creating unique hotels and resorts that inspire and guide travelers to experience a balanced physical and mental vacation during their business or leisure trips.”

HIIVE Bình Dương sẽ mở đầu cho chuỗi khách sạn thuộc thương hiệu HIIVE mới ra mắt trong năm nay của Tập đoàn Fusion

HIIVE Binh Duong will open a chain of hotels under the new HIIVE brand launched this year by Fusion Group.

Next, Fusion Group will mark its first appearance in the capital with the opening of Fusion Suites Hanoi in early 2024. The hotel is located in a high-end commercial center building with a convenient location, very close to famous tourist attractions of Hanoi such as One Pillar Pagoda, Presidential Palace and Ho Chi Minh Mausoleum.

Fusion Suites Hanoi offers 238 rooms, Fresh restaurant, Maia spa, Japanese-style onsen and a variety of fitness services for guests, following the characteristics of Fusion. The hotel has a cozy, elegant design with pastel tones, using wood materials in interior decoration. Designed to suit long-term stays, the rooms are equipped with kitchens and laundry areas. Larger rooms will have spacious living rooms and kitchens, convenient dining areas.

“The introduction of new brands and the opening of new hotels and resorts this year are part of our long-term goal of growing and creating unique hotel brands in the region,” Mr. Peter Meyer added. “With a solid foundation and long-standing business in Vietnam, we believe that the group will increase the number of resorts and hotels thanks to favorable macroeconomic growth and a young population. Along with Vietnam, we also aim to develop our platform in Thailand and expand the presence of our brands in Southeast Asia in the near future.”

Phuong Thao
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