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ChaTraMue - Thailand's national bubble tea brand.
Located in Southeast Asia, Thai cuisine boasts a myriad of delicious dishes that suit Vietnamese tastes. Whenever visiting Thailand, tourists surely won't want to miss famous dishes like Pad Thai, Tom Yum, mango sticky rice… or the legendary After You cake and the renowned Thai milk tea from the long-established ChaTraMue brand.
Upon arriving in Thailand, as soon as you exit airport customs, you'll immediately encounter this famous brand everywhere. From the arrival and departure terminals, international trains, shopping malls, and streets of Thailand, you'll find ChaTraMue bubble tea everywhere. Not only is it a favorite among Vietnamese tourists, but its flavor has also received praise from countries across Asia and Europe.
ChaTraMue bubble tea shop at Suvarnabhumi Airport (Thailand)
The ChaTraMue tea brand was founded in 1945 in Thailand by Mr. Tan Passakornnatee. Initially, ChaTraMue was just a small shop selling tea and coffee in Bangkok's Chinatown. Later, ChaTraMue developed and expanded its tea business nationwide, owning tea plantations and factories in Thailand.
Currently, ChaTraMue has 105 stores in Thailand, and is expanding into regional markets such as China, Hong Kong, South Korea, Singapore, and Malaysia, with approximately 43 stores.
The ChaTraMue tea brand was established in 1945 in Thailand.
You don't need to go to Thailand to enjoy ChaTraMue.
In Vietnam, Thai milk tea has been available in many beverage shops for quite some time, but most only offer green milk tea, red milk tea, or Thai lemon tea. No shop has yet offered the full range of drinks on ChaTraMue's official menu. Therefore, when this brand entered the Vietnamese milk tea market, many people were eager to try ChaTraMue's unique and diverse selection of beverages.
Given its existing popularity and the word-of-mouth saying "you have to drink it when you go to Thailand," it's no surprise that ChaTraMue's launch in Vietnam has caused such a sensation.
Many people are eager to sample ChaTraMue's complete range of unique drinks.
On June 9, 2023, the ChaTraMue bubble tea brand officially launched its first store in Vietnam at 52 Ngo Duc Ke Street, Ben Nghe Ward, District 1, Ho Chi Minh City. Immediately, the brand received enthusiastic support from bubble tea enthusiasts due to its prime location right next to Nguyen Hue pedestrian street. The ChaTraMue store features a simple white wall design and the brand logo prominently displayed on the storefront.
Not to be outdone by its launch in Ho Chi Minh City, on March 8, 2024, the ChaTraMue brand opened in Hanoi to satisfy the expectations of the capital's "milk tea addicts." Located right in the heart of the city (59 Ba Trieu Street, Hoan Kiem District, Hanoi), it's sure to win over not only young people, but any customer should experience it at least once to become a ChaTraMue "fan."
ChaTraMue's Hanoi branch opened on March 8, 2024.
What's special about the ChaTraMue Thai milk tea menu?
With a menu featuring over 40 different drinks, ChaTraMue easily satisfies any customer's request. At the store, milk tea and tea are ChaTraMue's signature drinks. Among them, Thai green milk tea and Thai red milk tea are two "signature" items that you definitely shouldn't miss when you visit.
The shop is also quite thoughtful, offering low-calorie drinks for those trying to lose weight or wanting a healthier way to enjoy bubble tea. Besides bubble tea, lattes and coffees are also worth trying at ChaTraMue. Notably, the shop also serves vegan drinks or drinks made with oat milk as a substitute for traditional cow's milk, suitable for those who cannot drink cow's milk.
ChaTraMue offers a menu featuring over 40 different drinks.
Thai green milk tea and Thai red milk tea are two signature drinks that you definitely can't miss when you visit ChaTraMue.
The price of milk tea at ChaTraMue ranges from 55,000 to 60,000 VND per cup, while other drinks cost around 35,000 to 75,000 VND per cup. Although the prices are slightly higher than in Thailand, the taste of the milk tea is considered quite similar to the original. This is because the milk tea preparation process is kept the same as in Thailand to produce the most authentic and delicious flavor. The staff will brew the tea, filter it through a cloth strainer, then add condensed milk, cream, tea concentrate, and stir well. The order of the ingredients is not changed to produce a cup of milk tea with the authentic Thai taste.
The process of preparing ChaTraMue milk tea remains the same as in Thailand.
