Cromboloni bakery in Hanoi goes viral with 30-minute waiting times.

13/03/2024

Cromboloni (also known as the New York Roll) is a newly emerging culinary phenomenon creating a sweet craze worldwide. While retaining the characteristic crispy, buttery crust of a croissant, cromboloni is made even more complete with its alluring cream filling.

The journey to conquer your taste buds.

Having launched its crombolin and croissant menu in Hanoi in 2023, it wasn't until early 2024 that Sliced ​​Bakery became a hot spot for young people, thanks to viral review videos on TikTok. Many young people are even willing to queue for 30 minutes to an hour just to get their hands on a freshly baked, hot pastry.

Located on the bustling Nguyen Luong Bang street (Dong Da district, Hanoi), Cat Lat Bakery has a rather small space as it only serves takeout customers and usually opens at 3 PM daily until all the pastries are sold out. On some special holidays, the shop will open earlier, from 11 AM, and will announce this in advance to customers via social media platforms like Facebook and Instagram.

Tiệm bánh Cắt Lát mới được giới trẻ tích cực săn lùng nhờ những clip review triệu view trên TikTok.

The Sliced ​​Bakery is a new favorite among young people thanks to its viral review videos on TikTok.

Nhiều bạn trẻ sẵn sàng đứng xếp hàng chờ đợi 30 phút đến một tiếng đồng hồ để thưởng thức bánh cromboloni.

Many young people are willing to stand in line for 30 minutes to an hour to enjoy cromboloni.

Cromboloni cakesA hybrid between bombolini and croissant, this pastry boasts a distinctive, round shape with a delightfully sweet filling and a crispy, buttery crust. At first glance, the round pastry is only about 3.8 cm thick, but it offers a large, crispy surface area, and when sliced, it reveals a full honeycomb structure inside.

The crispy-crusted cromboli pastries have been tested dozens of times by the Slicing Team to ensure they don't sink at the bottom, are perfectly filled, and have a straight, even surface. Even with expertly rolled croissants, the dough will rise and expand differently during baking, so making cromboli requires a great deal of skill and dedication. A standard croissant should have a sufficiently full texture, feeling somewhat hollow when held, and when filled and sliced ​​crosswise, should have a dense honeycomb structure, even more so than a regular croissant.

Những chiếc bánh cromboloni vỏ giòn rụm đã được đội ngũ Cắt Lát test hàng chục lần để bánh không lõm đáy, căng đầy khuôn, thẳng mặt, đều tăm tắp.

The cromboloni pastries, with their crispy crusts, have been tested dozens of times by the Slicing team to ensure they don't sink at the bottom, fill the mold perfectly, and have a straight, even surface.

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A feast of exquisite delicacies

The traditional croissant menu at Cắt Lát is quite diverse and changes seasonally, featuring options like strawberry cheese, ham cheese, tiramisu, papparoti, and almond… Meanwhile, the crombolini boasts a crispy, airy crust combined with a rich, creamy filling in flavors such as avocado, tropical fruits, salted egg yolk, and chocolate… creating a perfect symphony that awakens all the senses.

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The uniqueness of cromboloni lies in its elaborate baking technique. The pastry is made from multiple layers of thinly rolled dough, stacked on top of each other, then rolled up and cut into portions. The crispy crust blends perfectly with the rich, creamy filling, creating an unforgettable taste experience.

Thực đơn bánh croissant và cromboloni tại Tiệm bánh Cắt Lát khá đa dạng.

The croissant and cromboloni menu at Sliced ​​Bakery is quite diverse.

Sự độc đáo của cromboloni nằm ở kỹ thuật làm bánh cầu kỳ.

The uniqueness of cromboloni lies in its elaborate baking technique.

Cromboloni captivates the taste buds not only with its traditional flavor but also with its creative variations. The round avocado croissant is one of the shop's signature items, featuring a crispy crust dyed black with charcoal powder and a rich, creamy mascarpone cheese filling combined with fresh avocados sourced directly from the south to Hanoi.

A subtle bitterness combined with the smoky flavor from the Mosochiki bamboo production process, blended with a thousand layers of premium 84% French butter, makes this pastry far more interesting than traditional crusts, not to mention the amazing health benefits of Takesumi bamboo charcoal. As for the filling, expertly processed butter at 80°C and EPIU mascarpone cheese, air-cargo imported from Italy – a first in Hanoi – create a delightful symphony of flavors for food lovers.

Bánh cromboloni quả bơ là một trong những món “signature” tại Tiệm bánh Cắt Lát

Avocado cromboni is one of the signature dishes at Sliced ​​Bakery.

More than just a cake

Not only does it boast a delicious flavor, but cromboloni also scores points for its meticulous decoration in a variety of colors and forms, from simple patterns to intricate designs, creating a miniature work of art. Furthermore, cromboloni is the perfect gift for those who appreciate creativity and uniqueness.

Furthermore, more than just a dessert, cromboloni symbolizes sophistication and refinement in lifestyle. Enjoying a cromboloni in a charming café, chatting with friends and taking beautiful photos, is a way to express personality and a passion for new things.

Cromboloni là món quà hoàn hảo cho những ai yêu thích sự sáng tạo và độc đáo.

Cromboloni is the perfect gift for those who appreciate creativity and uniqueness.

As a sweet tooth, Nguyen Hong Hanh (Hanoi) shared: “My favorite is the avocado cromboni, the 'best seller,' with its smoky flavor from the charcoal crust and the rich, slightly tart filling from the fresh avocado. As for the chocolate cromboni, I can fully appreciate the sweet, bitter, and sour flavors from the high-quality ingredients.”

Cromboloni biểu tượng cho sự sành điệu và tinh tế trong phong cách sống.

Cromboloni symbolizes sophistication and refinement in lifestyle.

The origins of the cromboli craze.

First appearing in 2022 at the Lafayette Grand Café and Bakery in New York, cromboloni quickly gained attention for its unique appearance and irresistible flavor.

In particular, the explosion of social media has contributed to making cromboloni a culinary "star." Images of these colorful, attractively decorated pastries appear frequently on Instagram and TikTok, attracting millions of views, likes, and shares. Cromboloni has become a "must-try" dish for food enthusiasts in general and sweet tooth lovers in particular.

Sự bùng nổ của mạng xã hội góp phần đưa cromboloni trở thành một “ngôi sao” ẩm thực.

The explosion of social media has contributed to making cromboloni a culinary "star."

Text and photos: Phuong Mai
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