Vietnam is of strategic importance to Mövenpick Hotels & Resorts group

On this occasion, Mr. Olivier Chavy - Chairman and CEO of the group and members of the Board of Directors took time to meet with the press and media, sharing about the plan to develop the Mövenpick Hotels & Resorts brand as well as expand the group's hotel system in Vietnam.

The Board of Directors met with the media on the afternoon of August 28 at the Mövenpick Hanoi Hotel

According to Mr. Olivier Chavy – Chairman and CEO of the group, Vietnam is of strategic importance to the Mövenpick Hotels & Resorts group. This is one of the hotel markets with the highest growth potential in the region and has strong development prospects for the group.

Sir, Hanoi, Da Nang, Cam Ranh and Phu Quoc are the stops on the Grand Tour of Asia. Could you share more details about the specific plans for the trip?

We have completed negotiations to manage 5 more hotels in many key locations across the country. During the Grand Tour, the group will directly visit construction sites and check progress in Hanoi, Da Nang, Cam Ranh and Phu Quoc. In addition, there are many other locations where the group needs to study the possibility of cooperation with investors such as: Phan Thiet, Ha Long, Ho Chi Minh and Long Hai.

Mr. Olivier Chavy – Chairman and CEO of Mövenpick Hotels & Resorts Group

The Vietnamese hotel tourism market is currently witnessing huge investments from international brands from Hong Kong, Singapore..., why is a Swiss hotel management unit confident in opening many hotels in Vietnam?

With 75 years of experience in the hospitality industry and 60 years of experience as a hotel and resort management group, we know our strengths. Mövenpick Hotels & Resorts operates under five main pillars:

KPI - ensures commitment to investors on the profitability of the group's management activities; Human resource training: The group has the highest employee retention rate in the world; Activities related to communication and society are focused on by the group; Not only operating in the field of hotel tourism management, the group also has many strengths in products and other premium brands such as wine, chocolate, ice cream... many other famous supporting brands; Sustainable development - Mövenpick Hotels & Resorts is one of the groups that has received the most green planet certificates in the world.

One of the factors that determines the success of the group in the Vietnamese market is that we have been approaching this market for nearly 10 years, since 2008. We understand the people and culture here very well. Besides, we have a Condotel serviced apartment product that not every hotel management group has this type of product.

The main objective of this visit is to find and sign contracts with investors. Can you tell us why investors choose Mövenpick Hotels & Resorts as their hotel manager?

Investors put their trust in the Swiss element, the Swiss quality, the steadfastness, consistency, and stability of our Swiss element. The attention to detail that we provide is a clear hallmark of Mövenpick Hotels & Resorts, the strength of our cuisine, the thoughtfulness of the Vietnamese people..., all these elements combine to create perfect service when the group opens hotels here.

Besides other important factors, the core factor of a hotel management group is the environmental and social factors. We put the criteria of environmental protection and human factors first.

Mövenpick Hotels & Resorts Group is currently operating the 154-room Mövenpick Hanoi hotel.

The Mövenpick Hotels & Resorts brand has been present in Vietnam since 2008. Why did it take so long to invest, while many other brands came later but their presence is very strong in Vietnam at the present time, sir?

We are not only in the hotel and resort sector, we are also in the real estate sector. 2010 saw a slight economic downturn, 2015 was the return of the economy and now is the rise of the economy. We looked at that big picture to decide to invest in hotel management in Vietnam.

So can you tell us about the group's ambitions and orientations in the coming time in the Vietnamese hotel tourism market?

We believe that Vietnam can grow even further. Our ambition is to grow our portfolio to 10 hotels over the next 5 years. This will make Mövenpick one of the largest international hotel groups operating under a single brand in Vietnam.

Does the Board of Directors foresee the difficulties when it wants to ambitiously build 10 hotels within the next 5 years in the Vietnamese market?

In the field of resort hotels, one of the biggest challenges is still the human factor. How to recruit talented people to positions that suit their strengths and abilities is also a challenge for us, so that we can train, guide, and help them do their jobs best.

The Thanh