Vietnam holds strategic importance for Mövenpick Hotels & Resorts.

On this occasion, Mr. Olivier Chavy – Chairman and CEO of the group, and members of the Board of Directors took the time to meet with the press and media, sharing plans for developing the Mövenpick Hotels & Resorts brand and expanding the group's hotel network in Vietnam.

The Board of Directors met with the media on the afternoon of August 28th at the Mövenpick Hanoi Hotel.

According to Olivier Chavy, Chairman and CEO of Mövenpick Hotels & Resorts, Vietnam is of strategic importance to the group. It is one of the fastest-growing hotel markets in the region and offers strong development prospects for the group.

Sir, Hanoi, Da Nang, Cam Ranh, and Phu Quoc are the stops on the Grand Tour of Asia. Could you share more specific details about the plans for the trip?

We have finalized negotiations to manage five more hotels in key locations across the country. During the Grand Tour, the group will visit construction sites and inspect progress in Hanoi, Da Nang, Cam Ranh, and Phu Quoc. In addition, there are several other locations where the group needs to explore potential partnerships with investors, such as Phan Thiet, Ha Long, Ho Chi Minh City, and Long Hai.

Olivier Chavy – Chairman and CEO of Mövenpick Hotels & Resorts

The Vietnamese hotel and tourism market is currently witnessing significant investment from international brands from Hong Kong, Singapore, and other countries. So why would a Swiss hotel management company confidently open multiple hotels in Vietnam?

With 75 years of experience in the service industry and 60 years as a hotel and resort management group, we understand our strengths very well. Mövenpick Hotels & Resorts operates on five main pillars:

KPIs – ensuring commitment to investors regarding profitability in the group's management operations; Human resource development: The group has one of the highest employee retention rates in the world; The group prioritizes communication and social activities; Beyond just hotel and tourism management, the group also possesses many strengths in products and premium brands such as wine, chocolate, ice cream, and many other renowned supporting brands; Sustainable development - Mövenpick Hotels & Resorts is one of the groups that has received the most Green Planet certifications in the world.

One of the key factors in our group's success in the Vietnamese market is our nearly 10 years of experience here, since 2008. We have a deep understanding of the people and culture. Furthermore, we offer Condotel serviced apartments, a product not all hotel management groups provide.

The main objective of this visit is to seek out and sign agreements with investors. Could you explain why investors choose Mövenpick Hotels & Resorts as their hotel management partner?

Investors place their trust in the Swiss element, Swiss quality, and the steadfastness, consistency, and stability inherent in our Swiss approach. The meticulous attention to detail in our service is a hallmark of Mövenpick Hotels & Resorts, along with our culinary strengths and the thoughtful hospitality of the Vietnamese people. All these elements combine to create impeccable service when the group opens hotels here.

Besides other important factors, the core element of a hotel management group is the environmental and social aspect. We prioritize criteria related to environmental protection and human resources.

Mövenpick Hotels & Resorts currently operates the Mövenpick Hanoi hotel with 154 rooms.

The Mövenpick Hotels & Resorts brand has been present in Vietnam since 2008. Why did it take such a long time to invest, while many other brands that came later have a very strong presence in Vietnam today, sir?

We are not simply involved in the hotel and resort sector; we are also involved in real estate. 2010 saw a slight economic downturn, 2015 marked a rebound, and currently, the economy is on the rise. We looked at this broader picture to decide to invest in hotel management in Vietnam.

So, could you tell us about the group's ambitions and direction in the Vietnamese tourism and hospitality market in the near future?

We believe that Vietnam has the potential for further growth. Our ambition is to expand our portfolio to 10 hotels within the next five years. This will help Mövenpick become one of the largest international hotel groups operating under a single brand in Vietnam.

Did the Board of Directors anticipate the difficulties in their ambitious plan to build 10 hotels in the Vietnamese market within the next five years?

In the hospitality industry, one of the biggest challenges remains the human factor. Recruiting talented individuals who match their skills and abilities is also a challenge for us, so that we can train, guide, and help them perform their jobs to the best of their ability.

The Thanh