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VW City Store Phu My Hung is not just an ordinary showroom, but also a symbol of prestige, carrying the mission of bringing the Volkswagen brand closer to customers. This model focuses on presence in upscale residential areas with high population density and a trendy lifestyle. With its unique interior and exterior design, the showroom not only showcases a sophisticated image but also conveys the distinctive spirit of Volkswagen, transforming it into a connecting point for fans of the brand.
VW City Store Phu My Hung is built on the philosophy "YOU TAKE WE MAKE," aiming for interaction between people, products, and brands. This model embodies the spirit of Volkswagen: connecting emotionally between the brand, products, and people. With the slogan "YOU TAKE WE MAKE," VW City Store Phu My Hung promises to deliver a top-notch interactive experience.
- YOU: An open lounge space with sophisticated design in a blue and white color scheme, using eco-friendly materials such as wood and burlap, where customers can relax and experience a sense of luxury.
- TAKE: The Highlight area showcases outstanding models, standing out in the showroom with warm lighting and digital projection technology, creating a strong impression from the very first glance.
- WE: A showroom displaying VW Lifestyle & Accessories souvenirs, where the brand story is conveyed through vivid images and videos, helping customers clearly feel the Volkswagen spirit.
- MAKE: A state-of-the-art digital interactive area where customers can easily customize colors, interior design, and view 360-degree vehicle simulations, providing an intuitive and immersive experience.
VW City Store Phu My Hung is not just an ordinary showroom, but also a symbol of prestige, carrying the mission of bringing the Volkswagen brand closer to customers.
Volkswagen Vietnam has brought its latest generation models such as the Viloran, Touareg, Teramont Limited Edition, Teramont X, Teramont President, and Tiguan to the VW City Store in Phu My Hung. This is where customers can explore and interact directly with the modern product lines, while also receiving expert advice to help realize their dream of owning a Volkswagen.
This is where customers can explore and interact directly with modern product lines.
With its strategy of "Experience & Affirm a New Level of Excellence," Volkswagen Vietnam continuously strives to improve the quality of its sales and after-sales services to global standards. The VW City Store Phu My Hung is the starting point for Volkswagen's ambitious development plan, aiming to expand the "City Store" model to major cities like Hanoi and Da Nang in the near future. Through the success of this project, Volkswagen not only affirms its position in Vietnam but also demonstrates its commitment to providing unique and exceptional experiences for customers in Southeast Asia.
