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In an era where travel has become an integral part of life, the search for unique souvenirs to commemorate trips has become more popular than ever. And so, a novel trend has emerged: canned air.
From the towering peaks of Switzerland, where the air is so clean it could be bottled, to the idyllic Lake Como in Italy with its supposedly "secret formula" for ultimate tranquility, these small boxes of air have become a focal point for travelers. The combination of curiosity about a seemingly "absurd" product and the desire to possess a small part of nature has made canned air a fascinating phenomenon, sparking much debate about its true value.
The fresh air from Lake Como is being canned and sold to tourists as a souvenir.
The latest product from Italy is called "Lake Como Air". Advertised as "100% pure air from Lake Como, packaged in a luxurious box," the box contains 400 ml of air in a dark blue can featuring an image of a boat and undulating white waves.
In the context of increasingly busy and stressful modern life, people always yearn for spaces to relax and recharge. Recognizing this need, the company that produces "Lake Como Air" decided to create a completely different product: a can of air from Lake Como, containing a portion of the pure, fresh air from this legendary land.
These air boxes have piqued the curiosity of many, while others question whether they are truly worth the price.
The product website describes the air as carrying a part of Lake Como, perfect for those who want to explore the tranquility of this landscape. The air is sealed in a can; open it when you need a moment of relaxation and peace.
For a brief moment, this can of air can help dispel all pressure and worries, transporting users away from the stresses of daily life. Even more special, the gas composition in the can includes not only 78% nitrogen and 21% oxygen, but also small amounts of rare gases such as xenon and krypton. According to the manufacturer, the can of air also contains 0.0000001% of the "secret formula of Lake Como" – a touch of Italian spirit and style, providing a relaxing and romantic feeling as if you were actually in that legendary land.
Some argue that "Como Air" is a product that showcases modern consumer trends and Italian creativity.
For nearly 10 euros, buyers receive a can of air consisting mostly of nitrogen (78%) and oxygen (21%), along with small amounts of other gases such as argon, carbon dioxide, neon, helium, methane, krypton, hydrogen, xenon, and 0.0000001% of the "secret formula of Lake Como".
Daniele Abagnale, a representative of the manufacturing company, said they wanted to package the lake air in cans so customers could take it anywhere in the world. "Especially, when the can is opened, it can be transformed into a pen holder or a vase and is completely recyclable," Abagnale said.
Some argue that "Air of Lake Como" is a product showcasing modern consumer trends and Italian ingenuity. Gennaro Ciaravolo, an Italian, created "Aria di Napoli" (canned air) by filling empty US military food cans with Neapolitan air and selling it back to soldiers during World War II. In 1970, Ciaravolo's nephew continued this unique prank by holding an exhibition at the Venice Biennale, displaying cans of "fried air" from Milan, fog from Carnaby Street in London, and sacred air from Rome.
The "Lake Como Air" can is more than just a product; it's a refined and evocative work of art. It's not just air; it's a story of sophistication, of the choices made by those who know how to enjoy life. Each can carries a piece of the soul of Lake Como, a part of the memories of tranquil days by the lake. This is a unique product, exclusively for those who appreciate authentic values and wish to express their individuality.
