In an age where travel has become a staple of everyday life, the search for unique souvenirs to remember your trip has become more popular than ever. And so, a new trend has emerged: canned air.
From the towering Swiss mountains, where the air is so pure it can be bottled, to Italy's picturesque Lake Como, whose "secret formula" is said to bring about the ultimate relaxation, these little air canisters have become a tourist attraction. The combination of curiosity about a seemingly "absurd" product and the desire to own a small piece of nature has made canned air an interesting phenomenon, provoking much debate about its true value.
Fresh air from Lake Como is being canned and sold to tourists as a souvenir
The latest product comes from Italy and is called "Lake Como Air". Advertised as "100% pure air from Lake Como, packaged in luxury", the can contains 400 ml of air in a dark blue can with an image of a boat and curving white waves.
In the context of modern life becoming increasingly busy and stressful, people always crave for spaces to relax and recharge. Realizing that need, the production company “Lake Como Air” decided to create a completely different product, a can of air from Lake Como, containing a portion of pure, fresh air from this legendary land.
Air boxes have many people curious, others question whether they are really worth it.
The product website describes the air as carrying a slice of Lake Como, perfect for those who want to explore the serenity of this landscape. The air is sealed in a can, open it when you need a moment of relaxation and peace.
In a moment, that can of air can help dispel all the pressure and worries, taking users away from the stress of everyday life. What's more special is that the gas in the can not only includes 78% nitrogen and 21% oxygen, but also a small amount of rare gases such as xenon and krypton. According to the manufacturer, the can of air also contains 0.0000001% of the "secret formula of Lake Como" - a bit of Italian spirit and style, bringing a feeling of relaxation and romance as if you were actually present in the legendary land.
Some people believe that "Lake Como Air" is a product that shows modern consumer trends and Italian creativity.
For nearly 10 euros, the buyer receives a can of air composed mostly of nitrogen (78%) and oxygen (21%), with small amounts of other gases such as argon, carbon dioxide, neon, helium, methane, krypton, hydrogen, xenon and 0.0000001% of the "secret formula of Lake Como".
Daniele Abagnale, a representative of the company that produces it, said he wanted to package the lake air in cans that customers could take with them around the world. "The special thing is that when you open the can, it can be turned into a pen holder or a vase and is completely recyclable," Abagnale said.
Some argue that “Lake Como Air” is a product of modern consumerism and Italian creativity. An Italian, Gennaro Ciaravolo, created “Aria di Napoli” (canned air) by filling empty US military food cans with Napoli air and selling it back to soldiers during World War II. In 1970, Ciaravolo’s grandson continued the prank by organizing an exhibition at the Venice Biennale, displaying cans of “fried air” from Milan, fog from London’s Carnaby Street, and holy air from Rome.
The "Lake Como Air" can is not just a product, but also a delicate and suggestive work of art. It is not just air, but also a story of sophistication, of the choices of those who know how to enjoy life. Each can of air carries a part of the soul of Lake Como, a part of the memory of the relaxing days by the lake. This is a unique product, dedicated to those who cherish true values and want to affirm their own personality.
