BBC promotes tourism in Da Nang.

After more than three months of stagnation, Vietnam's tourism industry is on the path to recovery with a stimulus alliance and the "Vietnamese People Travel in Vietnam" campaign. Launched by the Ministry of Culture, Sports and Tourism in early May 2020, this program has helped the tourism landscape gradually shift to a brighter picture.

Most major tourism, travel, and accommodation businesses are preparing new, high-quality products and services, especially with deep discounts and promotions, to stimulate tourism demand.

As one of Vietnam's key tourism markets, Da Nang's socio-economic activities have gradually recovered and returned to normal; the number of visitors to the city has gradually increased again. Da Nang has allowed the resumption of fire and water displays at the Dragon Bridge and the rotation of the Han River Bridge to contribute to supporting the tourism industry in implementing solutions to stimulate tourism demand.

Meanwhile, the tourism industry is also coordinating with ministries, departments, and localities to prepare plans for welcoming international tourists back to Vietnam once the COVID-19 pandemic is under control in some key markets. To prepare for the international tourist market, the Da Nang Tourism Promotion Center has signed a cooperation agreement to promote tourism with Global Book Corporation - the official media representative of the BBC international television channel.

With this agreement, the BBC will promote a 30-second tourism video of Da Nang, broadcast on the BBC channel in the Asia-Pacific region to hundreds of countries. The video will be shown daily for one month (June 2020), with 98 broadcasts during prime time.

Images of Da Nang's beautiful, vibrant, and charming tourism; the friendly and hospitable people of Da Nang; its rich culture; unique cuisine; and its stable and safe society will be disseminated to viewers on the international BBC television channel.

BBC World News is a news channel with extensive experience in promoting tourism for many countries and organizations worldwide. Over 40 countries, territories, and major airlines have used BBC's services to promote and showcase their products and services. Leading tourism destinations such as Australia, Malaysia, Singapore, Thailand, Spain, Egypt, Greece, and India have also promoted their tourism on this world-renowned television channel. Currently, the channel's content is available on 178 cruise ships, 53 airlines, including 13 direct distribution channels and 23 mobile phone networks.

According to experts, this is the television channel that offers the most in-depth and insightful perspective on tourism in countries around the world that they have ever encountered. With a determination to revive the tourism industry – a key economic sector severely damaged by the COVID-19 pandemic – Da Nang city has implemented a comprehensive set of solutions, mobilizing all resources to stimulate demand and aiming to attract over 2.4 million visitors in the last six months of the year.

My Tong