After more than 3 months of "freezing", our country's tourism is on the way to recovery with the stimulus alliance and the campaign "Vietnamese people travel to Vietnam." The program launched by the Ministry of Culture, Sports and Tourism since early May 2020 has helped the tourism picture gradually change to brighter colors.
Most large tourism, travel and accommodation businesses are preparing for new quality products and services, especially promotions and deep discounts with guaranteed quality to stimulate tourism demand.
As one of the key markets of Vietnam tourism, Da Nang's socio-economic activities have gradually been restored and returned to normal; the number of visitors to the city has gradually increased again. Da Nang has allowed the resumption of fire and water spraying at Dragon Bridge and the rotation of Han River Bridge to contribute to supporting the tourism industry in implementing tourism stimulus solutions.
Meanwhile, the tourism industry is also coordinating with ministries, sectors and localities to prepare plans to welcome international visitors back to Vietnam when the COVID-19 epidemic is controlled in some key markets. To prepare for the international tourist market, the Da Nang Tourism Promotion Center has signed a tourism promotion cooperation agreement with Global Book Corporation - the official media representative of BBC International Television Channel.
With this signing program, BBC International Television will promote a 30-second Da Nang tourism video, broadcast on BBC television in the Asia Pacific region with hundreds of countries. The video will be broadcast every day for 1 month, June 2020, with 98 broadcasts during peak hours.
Images of beautiful, dynamic, charming Da Nang tourism; friendly, hospitable Da Nang people; rich Da Nang culture; unique cuisine; stable, safe society... will be spread to viewers on BBC international television channel.
BBC World News is a news channel with experience in promoting tourism for many countries and organizations around the world. More than 40 countries, territories, and major airlines have used the service to promote and introduce themselves on BBC. Countries with leading tourism potential such as: Australia, Malaysia, Singapore, Thailand, Spain, Egypt, Greece, India... have also promoted tourism on this world-famous TV channel. Currently, the content of the TV channel is available on 178 cruise ships, 53 airlines, of which 13 are directly distributed on the channel and 23 mobile phone networks.
My Khe Beach - Da Nang
According to experts, this is the TV channel with the most in-depth and insightful view of tourism in countries around the world that they feel. With the determination to restore the tourism industry - a key economic sector that has suffered heavy losses due to the COVID-19 pandemic, Da Nang city has synchronously deployed many solutions, mobilizing all resources to stimulate demand, achieving the goal of attracting more than 2.4 million visitors in the last 6 months of the year.
