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Following this entry, BYD's journey to conquer the Vietnamese market will continue with a focused and comprehensive strategy, concentrating on pricing policies; after-sales/promotional programs; agreements with many important partners in the banking, insurance, and charging station sectors; and plans to expand the showroom network nationwide… aiming to bring the three new energy vehicle lines closer to customers, while also contributing to a strong revolution towards sustainable development to realize a green future.
Mr. Liu Xueliang, General Manager of BYD Auto's Asia Pacific region, shared: “Currently, new energy vehicle technology is gradually becoming an inevitable trend in the era of sustainable development more than any other technology. At BYD, we always focus on developing a diverse range of models in various segments and continuously improving technology every day to meet the diverse tastes of users.”
In our journey to create effective 'green mobility' solutions, we have established a presence in nearly 80 countries and territories. In Vietnam, we are not present to compete directly with any other brands. Our strategy is to collaborate with other businesses to develop the environmentally friendly new energy vehicle industry, thereby creating positive changes for the community and leading to a better life.”
Mr. Liu Xueliang, General Manager of BYD Auto Asia Pacific, spoke at the event.
BYD SEAL, BYD DOLPHIN, BYD ATTO 3 - EXCLUSIVE TECHNOLOGY, PREMIUM EXPERIENCE
BYD's trio of new energy vehicles made their debut in Vietnam at the "BYD Week - Technology Green Future" test drive event. This was also the largest test drive event in Vietnam to date, taking place over seven days in Ho Chi Minh City and Hanoi, attracting over 200 journalists/car reviewers as well as nearly 3,000 customers, partners, and dealers. Beyond their iconic proprietary technologies, the three models also demonstrated their superiority in meeting the most practical needs of customers.
Inspiring Style: The BYD SEAL is developed based on the inspiration between the movement and stillness of the ocean. Having won the prestigious iF Design Award, this sporty sedan from the BYD brand boasts an attractive and elegant design, making it a worthy choice for discerning customers. Meanwhile, the BYD DOLPHIN is a trendy hatchback combining refined lines with sharp, fluid details on the body, offering a flexible driving experience ideal for all urban commuting needs. With the ATTO 3, this distinctive SUV features many advanced intelligent control technologies, elevating the driving experience not only in the city but also on long journeys for all families.
Three BYD car models officially launched in Vietnam.
Equipped with modern amenities: The three BYD models are equipped with a range of modern amenities typically found only in high-end vehicles, including a V2L mobile charging station supporting up to 2.2 kWh of power, turning the car into a mobile power source to power most electrical devices; a smart NFC card for one-touch keyless ignition; a 15.6-inch rotatable central touchscreen; a soundproof and heat-insulated panoramic sunroof with sunshade for comfortable enjoyment of the sky; and a large and convenient storage compartment…
A significant leap forward in new energy vehicle technology: All three BYD models are equipped with the exclusive e-Platform 3.0, reinforcing the entire chassis for increased safety, an 8-in-1 powertrain, Blade battery, high-efficiency heat pump system, and DC fast charging technology that charges from 30% to 80% in just 30 minutes. Notably, the Blade battery can withstand temperatures up to 300°C and overcharge up to 10V, preventing fire, explosion, deformation, or heat dissipation.
03 BYD representatives in the Commitment moment
KEY STRATEGY - REACHING CUSTOMERS WITH ATTRACTIVE POLICIES
Following its official launch, BYD will focus on developing several key strategies to contribute to the diversification of green mobility and clean energy solutions, thereby aiming for a sustainable future.
Pricing and Promotion Policy: In addition to offering competitive and competitive pricing within its segment, BYD also implements numerous promotional programs with attractive offers. Accordingly, customers who purchase BYD SEAL, BYD DOLPHIN, and BYD ATTO 3 will immediately receive a genuine BYD gift set, including one portable charger, one 7 kW wall charger, free installation support, and one power converter.
BYD SEAL officially launched in Vietnam.
After-sales strategy: BYD applies a warranty policy of 6 years or 150,000 km for all vehicles. In particular, BYD offers an 8-year or 160,000 km warranty on the battery. This is one of the most attractive after-sales programs from a car manufacturer, keeping vehicle operating costs as low as possible.
Charging Station Development Strategy: While not focusing on building charging station infrastructure, BYD will implement several effective alternative plans to provide convenience and peace of mind for customers when operating their vehicles anywhere. In the near future, BYD will collaborate with major charging station partners, meaning that in addition to BYD's own home charging solutions, customers can charge their vehicles at public charging stations as well as at BYD's dealership network nationwide. BYD has consistently and successfully applied this strategy of collaborating with third parties to develop its charging station network across many global markets.
BYD SEAL's impressive specifications
Strategic partnership with financial and insurance partners: BYD's long-term development in Vietnam will be built on close collaboration with many leading partners. In the initial phase, to address the financial challenges and make products more accessible to customers, BYD has partnered with three major banks (BIDV, VPBank, VietinBank) to implement attractive promotional programs when purchasing vehicles. Customers will receive loan support up to 85% of the vehicle value with attractive preferential interest rates. Simultaneously, BYD also collaborates with many reputable insurance partners to offer exclusive benefits, giving BYD owners peace of mind when operating their vehicles.
Showroom Development Strategy: In July 2024, BYD will officially open approximately 10 showrooms in Hanoi, Ho Chi Minh City, Binh Duong, Ba Ria Vung Tau, Thanh Hoa, Quang Ninh, Bac Giang, etc. Customers will have more opportunities to directly experience BYD's latest car models, enjoy genuine vehicle maintenance services, featuring modern equipment, highly trained staff, and many attractive offers. It is projected that within 3 years, BYD will expand its system to 100 showrooms nationwide.
Mr. Vo Minh Luc introduces BYD SEAL.
Mr. Vo Minh Luc, CEO of BYD Auto Vietnam, shared: “BYD DOLPHIN, BYD ATTO 3, and BYD SEAL are just the beginning of our venture in Vietnam. To contribute to the development of the new energy vehicle sector in this market, our plan is to provide a complete product ecosystem with diverse models and segments, making it easier for customers to choose environmentally friendly vehicles that still meet their individual needs. Furthermore, we will focus on building the most comprehensive policies possible to help customers quickly access globally-standard new energy vehicles, thereby increasing the availability of green transportation.”
TOP 1 IN NEW ENERGY VEHICLE SALES GLOBALLY - TOWARDS A GREEN ERA
According to the latest figures, in the first five months of 2024, BYD firmly maintained its position as the leading brand in terms of new energy vehicle sales globally with 1,191,478 vehicles sold, continuously breaking sales records. In June 2024 alone, BYD sold 341,658 vehicles, averaging 11,000 vehicles per day.
Event space
New energy vehicles are considered to make significant contributions to the global greening movement, helping people achieve climate change goals by reducing greenhouse gas emissions from transportation. Currently, BYD is also a pioneering brand creating a green footprint through clean energy solutions, including electric urban transportation and renewable energy storage, aiming to electrify public transportation and reduce global greenhouse gas emissions with the goal of "Cooling the Earth by 1°C". As of February 11, 2024, BYD had contributed to reducing 50,304,297,211 kg of CO2 emissions into the environment, equivalent to planting 838,404,954 additional trees.
With its presence in Vietnam, starting with BYD SEAL, BYD DOLPHIN, and BYD ATTO 3, BYD hopes to contribute to building a solid foundation for a sustainable green future and to the goal of reducing greenhouse gas emissions to zero by 2050, a commitment Vietnam has made with the international community.
Test drive area at the event
