Following this presence, BYD's journey to conquer the Vietnamese market will be continued with a focused and comprehensive strategy, focusing on pricing policy; after-sales/promotion programs; signings with many important partners in the fields of banking, insurance, charging stations; plans to expand the showroom system nationwide... to bring 03 new energy vehicle lines closer to customers, while contributing to strongly promoting the revolution towards sustainable development to realize a green future.
Mr. Liu Xueliang, General Manager of Asia-Pacific region of BYD Auto, shared: “Currently, new energy vehicle technology is gradually becoming an inevitable trend in the era of sustainable development more than any other technology. At BYD, we always focus on developing a variety of vehicle models in many different segments and continuously improving technology every day to meet the diverse tastes of users.
In our journey to create effective 'green mobility' solutions, we have set foot in nearly 80 countries and territories. In Vietnam, we do not appear to compete directly with any brand. Our strategy is to accompany other businesses to develop the new energy vehicle industry that is environmentally friendly, thereby creating positive changes for the community, towards a better life."
Mr. Liu Xueliang, General Manager of Asia-Pacific region of BYD Auto, spoke at the event.
BYD SEAL, BYD DOLPHIN, BYD ATTO 3 - EXCLUSIVE TECHNOLOGY, CLASSY EXPERIENCE
The trio of new energy vehicles BYD appeared for the first time in Vietnam through the test drive event “BYD Week - Technology Green Future”. This is also the largest test drive event in Vietnam to date, taking place over 07 days in Ho Chi Minh City and Hanoi, attracting the participation of more than 200 reporters/car review experts as well as nearly 3,000 customers, partners and dealers. Not only creating attraction with exclusive and iconic technologies, the 03 vehicle lines also affirm their superiority in meeting the most practical needs of customers.
Inspiring style: BYD SEAL was developed based on the inspiration between the movement and the stillness of the ocean. Having been honored with the prestigious iF Design Award, the sports sedan from the BYD brand has an attractive, elegant design, a worthy choice for sophisticated customers. Meanwhile, BYD DOLPHIN is a trendy hatchback that combines delicate lines with sharp, graceful details on the body, providing a flexible driving experience, ideal for all urban travel needs. With ATTO 3, this unique SUV possesses many advanced intelligent control technologies, elevating the travel experience not only in the city but also on long roads for every family.
03 BYD car models officially launched in Vietnam
Modern and convenient equipment: 03 BYD car lines are equipped with a series of modern amenities only available in high-end car lines, typically the V2L mobile charging station feature that supports up to 2.2 kWh capacity, turning the car into a mobile power source, meeting most electrical devices; smart NFC card to start the car with 01 touch without a key; 15.6-inch central touch screen that can rotate flexibly; Panorama sunroof with soundproofing, heat insulation and curtains to help users comfortably enjoy the beauty of the sky; large and convenient storage compartment...
Breakthrough in new energy vehicle technology: All 03 BYD models are equipped with the exclusive e-Platform 3.0 platform that further strengthens the entire chassis to increase safety for people inside, 8-in-1 transmission system, Blade battery, high-efficiency heat pump system, DC fast charging technology that charges from 30% to 80% in just 30 minutes. Notably, Blade battery is capable of withstanding temperatures up to 300o C and overcharging up to 10V, preventing explosion, deformation or heat dissipation.
03 BYD representatives in the moment of Commitment
FOCUS STRATEGY - APPROACH CUSTOMERS WITH ATTRACTIVE POLICIES
After its official launch, BYD will focus on developing many key strategies to contribute to the diversification of green mobility and clean energy solutions, thereby moving towards a sustainable future.
Price and promotion policy: Not only applying suitable and competitive prices in the same segment, BYD also implements many promotional programs with a series of attractive incentives. Accordingly, when ordering BYD SEAL, BYD DOLPHIN and BYD ATTO 3, customers will immediately receive a genuine gift set from BYD, including 01 portable charger, 01 7 kW wall charger and free installation support, 01 power converter.
BYD SEAL officially launched in Vietnam
After-sales strategy: BYD applies a 06-year or 150,000 km warranty policy for the entire vehicle. In particular, BYD applies a 08-year or 160,000 km warranty policy for the battery. This is one of the most attractive after-sales programs from a car manufacturer, bringing the vehicle operating cost to the lowest possible level.
Charging station system development strategy: Although not focusing on building charging station infrastructure, BYD will implement many effective alternative plans to bring convenience and peace of mind to customers when operating vehicles anywhere. In the near future, BYD will cooperate with major charging station partners, which means that in addition to the home charging solution set provided by BYD, customers can charge their vehicles at public charging stations as well as at BYD's dealer systems nationwide. The strategy of cooperating with third parties to develop charging station systems is also applied consistently and successfully by BYD in many markets around the world.
Impressive parameters of BYD SEAL
Cooperation strategy with financial and insurance partners: BYD's long-term development in Vietnam will have the close cooperation of many leading partners. In the first phase, in order to solve the financial problem to help customers easily access products, BYD has cooperated with 03 major banks (BIDV, VPBank, VietinBank) to implement attractive incentive programs when buying cars. Customers will be supported with loans up to 85% of the car value with attractive preferential interest rates. At the same time, BYD also cooperates with many reputable insurance partners to bring many exclusive incentives, helping BYD car owners feel secure in operating their vehicles.
Showroom system development strategy: In July 2024, BYD will officially open about 10 showrooms in Hanoi, Ho Chi Minh City, Binh Duong, Ba Ria Vung Tau, Thanh Hoa, Quang Ninh, Bac Giang... Customers will have more opportunities to directly experience BYD's latest car models, enjoy genuine car maintenance services, stand out with modern equipment, a team of highly trained staff and many attractive incentives. It is expected that within 03 years, BYD will develop the system to 100 showrooms nationwide.
Mr. Vo Minh Luc introduces BYD SEAL
Mr. Vo Minh Luc, CEO of BYD Auto Vietnam, shared: “BYD DOLPHIN, BYD ATTO 3, BYD SEAL are just the beginning for us in Vietnam. To join hands to develop the new energy vehicle sector in this market, our plan is to bring a whole product ecosystem with a variety of vehicle lines and segments, helping customers easily choose a more environmentally friendly vehicle but still meet their own needs. In addition, we will focus on building the most comprehensive policies possible to help customers quickly access new energy vehicle models with global quality, thereby increasing green transportation."
TOP 1 IN NEW ENERGY VEHICLE SALES WORLDWIDE - TOWARDS A GREEN ERA
According to the latest figures, in the first 5 months of 2024, BYD still firmly maintained its leading brand position in the number of new energy vehicles sold globally with 1,191,478 vehicles and continuously broke sales records. In June 2024 alone, BYD sold 341,658 vehicles, with an average of 11,000 vehicles per day.
Event space
New energy vehicles are considered to have made many important contributions to the global greening orientation, helping people conquer the goals of solving climate change by reducing greenhouse gas emissions from transportation activities. Currently, BYD is also a pioneer brand creating a green footprint from clean energy solutions, including electric urban transport and renewable energy storage, aiming to electrify public transport, reducing global greenhouse gas emissions with the goal of "Joining hands to cool the Earth by 1°C". As of February 11, 2024, BYD has contributed to reducing 50,304,297,211 kg of CO2 emissions into the environment, equivalent to 838,404,954 more trees planted.
With its presence in Vietnam, starting with BYD SEAL, BYD DOLPHIN, BYD ATTO 3, BYD hopes to join hands to form a solid foundation for a sustainable green future as well as contribute to the goal of reducing greenhouse gas emissions to 0 by 2050 that Vietnam has committed to with the international community.
Test drive area at the event
