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Tiramisu in a tin box is not just a delicious dessert, but has also become the latest "hot trend" on social media, attracting the attention and demand of many young people.
On social media platforms like Instagram and TikTok, "tin box tiramisu" has become a popular search term. Numerous review videos and eye-catching images of this dessert are constantly being shared, attracting millions of views and interactions.
Young people are actively seeking out and buying the "hot trend" tin-boxed tiramisu to enjoy.
Thanks to its popularity on social media, tin-boxed tiramisu quickly became a "must-try" dessert for young people. Many cake-loving groups on Facebook enthusiastically discussed and shared addresses for purchasing the cake and their experiences enjoying it. The surge in demand for tin-boxed tiramisu overwhelmed pastry shops, with many recording a several-fold increase in orders compared to normal.
From a lackluster beginning to a city-wide sensation.
The first place to sell tiramisu in tin boxes was a pastry shop on To Hien Thanh Street (District 10, Ho Chi Minh City). However, the version of tiramisu with a sponge cake base, served in a round tin box with a twist-off lid, didn't seem to have enough appeal to create a "craze." Then, in mid-April, a pastry shop on Lac Long Quan Street (District 11) made a breakthrough with rectangular tin boxes of tiramisu, offering a variation on the classic recipe. It wasn't until mid-June that the tiramisu tin box trend exploded and attracted the attention of Saigon's youth.
The rich, creamy base made from pure mascarpone cheese, topped with a slightly bitter cocoa powder, captivates many.
Tiramisu in tin boxes retains the traditional tiramisu flavor with a perfect combination of soft ladyfinger biscuits, rich mascarpone cream, slightly bitter cocoa powder, and a hint of fragrant rum. What makes these cakes so sought after is their luxurious, eye-catching tin packaging, making them compact, easy to carry, and perfect for enjoying anytime, anywhere.
On social media platforms like TikTok and Instagram, many videos reviewing tin-boxed tiramisu attract millions of views due to their eye-catching visuals and auditory "ASMR" sounds. The slow-motion footage capturing the moment the tin lid is opened, the pleasant clicking sound, and the creamy, rich tiramisu inside are irresistible to many.
Thanks to tasting videos of Tiramisu on TikTok, the platform has become a hot trend recently.
Opening the tin box to enjoy tiramisu brings a feeling of delight and surprise, like opening a secret gift. Unlike ordinary cakes packaged in plastic bags or paper boxes, tiramisu in a tin box gives a more luxurious and upscale feel.
Tin cans are made from a material with good heat dissipation properties, helping to preserve tiramisu for longer. After deep refrigeration, the cake retains its freshness and flavor without drying out or changing. The ideal temperature for storing tin-boxed tiramisu is between 0 and 4 degrees Celsius in the refrigerator. Tin-boxed tiramisu can be stored in the refrigerator for 3 to 5 days.
Before serving, you should place the tin-packed tiramisu in the freezer for about 30 minutes or thaw it at room temperature until about 50% thawed. This will make the cake softer, smoother, and easier to cut. Use a sharp knife to cut the tin-packed tiramisu into bite-sized pieces. Tin-packed tiramisu tastes best when served cold. You can pair it with a cup of hot coffee or tea to enhance the flavor.
Do not thaw canned tiramisu completely before eating, as it will become soggy and lose its deliciousness. Do not leave canned tiramisu out at room temperature for too long, as it will spoil easily.
This trend presents both challenges and opportunities for growth.
The recent surge in popularity of tin-packaged tiramisu has created tremendous opportunities for pastry shops, especially those that quickly embraced the trend and added it to their menus. However, alongside the benefits, this trend has also created some pressure on these businesses.
The surge in popularity of this type of cake has led to many shops experiencing continuous sales surges.
The high demand for tin-boxed tiramisu helps stores attract a large number of new customers and significantly increase revenue. Keeping up with trends and offering "hot trend" products helps stores enhance brand recognition and attract customer attention. At the same time, it's an opportunity for stores to expand their market, reach potential customers, and solidify their position in the confectionery market.
However, this trend also puts pressure on pastry shops. The surge in demand for tin-boxed tiramisu has made it difficult for shops to prepare ingredients, especially high-quality and hard-to-find ingredients. The large volume of orders forces shops to speed up production to meet customer demand. This requires shops to have abundant human resources, efficient production processes, and guaranteed product quality. Most concerning for customers is the price; the increase in ingredient costs can lead to higher product prices, putting pressure on shops to maintain competitive pricing.
With its eye-catching packaging and unique flavor, tin-boxed tiramisu is taking social media by storm.
The emergence of trendy desserts like tin-boxed tiramisu or croissants filled with fresh butter and chocolate is proof of the creativity and innovation in the Vietnamese culinary market. Along with the strong spread of social media, these desserts have created a sensation, attracting a large number of young people. This promises to be a trend that will continue to develop in the future.
