Green Rebel - Indonesia's leading plant-based meat food company - officially launches in Vietnam.

After launching in Indonesia in 2020 amidst the pandemic, the brand successfully expanded to Singapore in 2022, and continued to gain popularity in Malaysia, the Philippines, and South Korea. Continuing its mission to bring plant-based meat products with Asian flavors to the world, Green Rebel has now arrived in Vietnam.

According to a survey by Rakuten Insight Market Research, the Vietnamese market has a high demand for vegan meat products, with 86% of consumers incorporating these foods into their diets. Increasing numbers of people in Vietnam and Asia are switching to vegetarian or flexitarian diets for health or environmental reasons.

Green Rebel introduces 5 products to the Vietnamese market.

The event was also attended by the leadership of Green Rebel and Annam Group, including Mr. Olivier Depas, representative of the hotel and restaurant channel, Ms. Julie Torok, representative of the retail channel of Annam Group, and the two co-founders of Green Rebel – Ms. Helga Angelina and Mr. Max Mandias.

At the event, Chef Sakal Phoeng presented a culinary demonstration to diners, along with the opportunity to experience exclusive dishes featuring Green Rebel plant-based meat products with beef and chicken flavors. Green Rebel and P'ti collaborated to create an exclusive menu with plant-based meat ingredients from Green Rebel, offering a distinctive blend of Vietnamese and Western flavors.

Each dish is prepared using one of Green Rebel's five products available in the Vietnamese market: Vegetarian Katsu Chicken, Vegetarian Crispy Fried Chicken, Vegetarian Chicken, Vegetarian Beef Steak, and Vegetarian Stir-fried Beef.

The menu includes Rebel Lúc Lắc and pasta dishes using vegetarian chicken katsu, along with vegetarian chicken katsu with avocado salad and Chick'n Nuggets using vegetarian fried chicken.

Green Rebel has established strong partnerships in each market as part of its growth strategy, including: Air Asia, Nando's, Starbucks, and Food Does Matter. In Vietnam, An Nam, a well-known group specializing in the distribution of international brands, is the distributor.

An Nam Group is the official distributor of Green Rebel. An Nam Group is a reliable partner for businesses looking to expand into Southeast Asia. In the food and beverage sector, An Nam Group's strength lies in its extensive network of restaurant and hotel partners, along with a professional team. In terms of distribution, An Nam Group excels in understanding customer preferences, supported by a professional sales and marketing team. As the exclusive distributor of Green Rebel, An Nam Group aims to meet the growing demand for plant-based food products.

Currently, customers can find Green Rebel products at Annam Gourmet, Genshai, Mega Market, and Organic Food stores in Ho Chi Minh City, as well as L's Place in Hanoi. Laang restaurant also offers diners new dishes made with Green Rebel ingredients, providing customers with new protein options on the menu.

Greener - Healthier - Tastier

Green Rebel's plant-based meat provides healthy nutrition and is environmentally friendly, boasting characteristics such as high protein and fiber content, no cholesterol, and lower saturated fat and calories compared to animal-based meat. The products contain no genetically modified ingredients, MSG, or preservatives. Importantly, Green Rebel products are designed for busy individuals, with each product requiring less than 10 minutes to cook.

According to the Life-cycle Assessment (LCA) conducted by the International Institute for Life Sciences (I3L) of Indonesia, Green Rebel's beef products have the potential to significantly reduce greenhouse gas emissions, emitting 91% less greenhouse gases than local beef due to the use of less water and energy in the production process. Furthermore, Helga Angelina, co-founder of Green Rebel, shared: “One of the company’s goals is to provide plant-based meat products at reasonable prices compared to animal-based meat in the markets where we operate, starting with beef.”

Green Rebel's vegetarian beef is made from shiitake mushrooms, and their vegetarian chicken is made from non-GMO soybeans, mimicking the look and taste of real meat thanks to their proprietary "Rebel Technology." Max Madian, Co-founder and Chief Creative Officer of Green Rebel, added: "Green Rebel products offer a full-bodied taste experience indistinguishable from real meat, while also providing health benefits because they are made from nutrient-rich ingredients like soybeans and mushrooms."

Global Vision

Green Rebel aims to become a leading brand of plant-based meat with Asian flavors, while committing to protecting consumer health and making a positive impact on the environment. In 2022, they raised $10 million in funding to expand their operations and plan to expand into the US and European markets in the coming years. Green Rebel is on a global growth trajectory, serving people and contributing to the protection of our planet through delicious plant-based meat meals.

About Green Rebel

Green Rebel is a leading plant-based food technology company in Indonesia, creating vegetarian food with Asian flavors. The brand was founded by Helga Angelina and Max Mandias, with a commitment to providing delicious, affordable, and accessible vegetarian food while minimizing negative environmental impact.