On the night of January 5, the whole country of Vietnam was immersed in a sea of red people. Cheers echoed throughout the streets, from Hanoi to Saigon, from urban to rural areas. The victory of the Vietnamese team against host Thailand ignited the fire of national confidence and pride. The image of strangers celebrating together on the street became a memorable moment in the history of Vietnamese football.
Not only football fans took to the streets to celebrate, but the "big guys" in the F&B industry could not miss this opportunity. Beverage and fast food brands quickly launched attractive promotions, from deep discounts to free gifts, creating an unprecedented "shopping fever".
Defeating Thailand, Vietnam Football Team won the ASEAN Cup
Phuc Long tea and coffee chain is offering a buy-one-get-one-free deal when ordering via the food delivery app. Gong Cha milk tea has a similar promotion but applies to in-store purchases. Koi Thé brand is giving away golden tapioca pearls to customers who buy milk tea between 2-5pm today...
Food brands such as Pizza Hut, Lotteria, Long Wang, King BBQ... continuously announce discount and gift programs. Golden Gate restaurant groups such as Manwah, Kichi-Kichi, Gogi House have promotions for customers with the same name as players who achieved good results in the tournament such as Long, Son, Hai... Many Thai restaurants also reduced prices after the victory over the land of golden temples.
Clothing, footwear and electronics retailers are also actively participating in this "trend". Shondo shoe chain is offering a 32% discount until tomorrow. L'amant Shoemaker is also offering a 15% discount on all stores until January 8, and an additional 10% discount for customers with the same name as the Vietnamese player who scored. Many domestic fashion brands are also launching gift giving and discount programs, such as Pierre Cardin shoes offering a 60% discount, while those with the same name as the player who scored last night will receive a 70% discount.
Many restaurant, milk tea, coffee, clothing and electronics retail chains, etc. brands are offering discounts and gifts to celebrate the Vietnamese team winning the 2024 ASEAN Cup.
Notably, the BA GAC Vietnamese Grill & Beer Garden brand is giving away Thai hot pot until January 27. Applicable to customers who book a table in advance. Not only restaurants, but a chef named Thai Thi Ngoc Tam also gives away 70% of the Thai hot pot tuition fee to the first 50 people who register within 24 hours from 11pm on January 5, with tuition fees from 3 million to 990,000 VND.
However, many people said that they should carefully read the terms and conditions of the promotion to avoid being "fooled" when experiencing the product.
Each victory of Vietnamese sports not only brings joy to fans but also signals the start of massive marketing campaigns of brands. The "raining" of promotions after each event has become a tradition, not only in the F&B industry but also spreading to many other fields.
Not only large-scale retail chains, many small stores and individual businesses also have discounts or promotions since last night...
Businesses are quickly realizing that times like these are a golden opportunity to connect with customers, increase engagement and build loyalty. By associating their brand with the joy of winning, businesses not only attract new customers but also strengthen their position in the market.
Recalling 2018, when the Vietnamese football team won the AFF Cup, shopping malls and stores organized many attractive promotional activities, attracting millions of customers to participate. Commenting in the first half of 2024 report, iPOS (a unit providing sales management solutions for the F&B industry), said that the flexibility of brands to launch discount programs will help increase revenue as well as promote the trust of loyal customers.
