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On the night of January 5th, the entire country of Vietnam seemed to be engulfed in a sea of red. Cheers echoed through the streets, from Hanoi to Saigon, from cities to rural areas. The victory of the Vietnamese national team against host Thailand ignited a flame of national pride and belief. The image of strangers celebrating together in the streets has become a memorable moment in the history of Vietnamese football.
It wasn't just football fans who took to the streets to celebrate; the big players in the F&B industry couldn't miss this opportunity either. Beverage and fast-food brands quickly launched attractive promotions, from deep discounts to free gifts, creating an unprecedented shopping frenzy.
By defeating Thailand, the Vietnamese national football team won the ASEAN Cup.
Phuc Long tea and coffee chain is offering a buy-one-get-one-free deal when ordering through food delivery apps. Gong Cha bubble tea also has a similar promotion, but it applies to purchases made directly at the store. Koi Thé brand is giving away golden tapioca pearls to customers who buy bubble tea between 2 PM and 5 PM today...
Food brands like Pizza Hut, Lotteria, Long Wang, King BBQ... continuously announced discount programs and free dishes. Golden Gate group restaurants such as Manwah, Kichi-Kichi, and Gogi House offered promotions for customers with names matching those of high-achieving players in the tournament, such as Long, Son, Hai... Many Thai restaurants also offered discounts after the victory against Thailand.
Retailers selling clothing, footwear, and electronics are also actively participating in this trend. The Shondo shoe chain is offering a 32% discount until tomorrow. The L'amant Shoemaker brand is also offering a 15% discount on all items in its store until January 8th, and an additional 10% off for customers whose names match those of the Vietnamese players who scored goals. Many domestic fashion brands are also launching gift-giving and significant discount programs, such as Pierre Cardin shoes offering a 60% discount, with a 70% discount for those whose names match those of the players who scored in last night's match.
Many restaurant, bubble tea, coffee, clothing, and electronics retail chains are launching promotions, offering discounts and gifts to celebrate Vietnam's victory in the ASEAN Cup 2024.
Notably, the BA GÁC Vietnamese Grill & Beer Garden brand is offering a special deal: Thai hot pot until January 27th. This applies to customers who make reservations in advance. Not only the restaurant, but a chef named Thai Thi Ngoc Tam is also offering a 70% discount on the Thai hot pot cooking course for the first 50 people who register within 24 hours from 11 PM on January 5th, reducing the course fee from 3 million VND to 990,000 VND.
However, many people advise carefully reading the terms and conditions of the promotion to avoid being taken advantage of when trying out the product.
Every victory for Vietnamese sports not only brings joy to fans but also serves as a catalyst for massive marketing campaigns by brands. The practice of showering promotions after each celebration has become a tradition, not only in the F&B industry but also spreading to many other sectors.
Not only large retail chains, but also many small shops and even individual businesses have been offering discounts or promotions since last night...
Businesses quickly realized that times like these are golden opportunities to connect with customers, enhance engagement, and build loyalty. By associating their brand with the joy of winning, businesses not only attract new customers but also strengthen their position in the market.
Recalling 2018, when the Vietnamese national football team won the AFF Cup, shopping malls and stores organized many attractive promotional activities, attracting millions of customers. In its report for the first half of 2024, iPOS (a provider of sales management solutions for the F&B industry) stated that brands' flexible approach to launching discount programs will help increase revenue and foster customer loyalty.
