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The Vietnam National Tourism Administration (Ministry of Culture, Sports and Tourism) and the Tourism Information Center have announced that they are currently implementing a project to promote Vietnamese tourism on CNN – a globally renowned television channel – to spread the image of Vietnamese tourism.
Specifically, the promotional video is a 30-second clip broadcast on CNN's television channels and digital platforms. In just 30 seconds, the video takes viewers on a colorful journey of discovery through Vietnam. From golden rice paddies stretching as far as the eye can see to pristine white sandy beaches, from vibrant cities to tranquil villages, everything is depicted with subtlety and authenticity.
Vietnam promotes tourism on CNN to spread the beauty of Vietnamese tourism.
The video portrays Vietnam as fresh, dynamic, and vibrant, evoking a sense of curiosity and a desire to explore in the audience. Through beautiful cinematography and inspiring music, the video conveys a message about a friendly, hospitable Vietnam with immense tourism potential, contributing to building a positive image of the country in the eyes of the international community.
According to the Tourism Information Center, CNN is a globally renowned brand, with a system of international news broadcasts that are regularly and continuously delivered, bringing breaking news to a large audience across continents. CNN is famous for its market coverage, information reliability, very high audience preference rates, and its ability to influence consumer decisions. Combining promotional media on television and digital platforms with CNN aims to optimize the reach of Vietnam's tourism target markets.
This is an opportunity to spread the beauty of Vietnam and its people to international friends.
The video content is a fascinating journey inviting tourists to discover the endless beauty of the beautiful S-shaped land of Vietnam, from experiencing unique cultural values and relaxing on beautiful, pristine beaches to exploring natural wonders… All of this creates a vibrant and captivating picture of Vietnamese tourism.
In this cinematic adventure, visitors will have the opportunity to travel back in time and admire the cultural values in the ancient setting of Hue, where ancient temples, magnificent palaces, and splendid tombs tell stories of a golden age. In Hoi An, visitors will get lost in the narrow streets, admire the ancient houses with their shimmering lanterns, and enjoy local specialties. Or they can wander through ancient Cham ruins and be captivated by enchanting dances… Nature lovers will be immersed in moments of relaxation, enjoying the fresh air and admiring the stunningly beautiful, unspoiled scenery of the charming beaches.
The image of Vietnam emerges as fresh, dynamic, and full of vitality.
Renowned for its world-class natural wonders, Vietnam boasts a treasure trove of majestic landscapes and magnificent natural wonders. Nature lovers will be immersed in moments of relaxation, enjoying the fresh air and admiring the pristine beauty of its charming beaches.
Promoting Vietnamese tourism on CNN is expected to create a breakthrough in promoting Vietnamese tourism abroad, contributing to conveying the image of the beautiful S-shaped country, its unique culture, and world-class tourism products as an ideal destination for tourists worldwide, creating momentum to attract international visitors to Vietnam in the new year 2025.
