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After nearly two years, The Eras Tour officially concluded with its final show. The Eras Tour became the highest-grossing tour in history, earning $2.07 billion (over 52 trillion VND) from more than 10 million tickets sold across 149 shows. This success further solidified Taylor Swift's influence and made her the richest female artist in the world.
American media outlets confirmed that a total of over 10 million people attended the concerts, generating over two billion USD in revenue for the artists. According to People, this achievement made The Eras Tour the highest-selling tour of all time, "double the revenue of any tour in history."
The Eras tour is not just a series of concerts, but a global cultural phenomenon.
Every concert on Taylor Swift's tour has been sold out. While enormous, these figures only account for ticket sales – a small part of the overall business surrounding the tour. The statistics above do not include sales of Taylor Swift-branded merchandise such as t-shirts, hoodies, and Christmas decorations for fans. Some product lines were so in demand that she had to open her stores a day early, and fans still bought them all up regardless of whether they had tickets or not.
This event propelled Taylor Swift to new heights, solidifying her position as one of the world's most influential artists.
City centers are seeing a significant increase in foot traffic and occupancy rates thanks to the influx of visitors. Taylor Swift fans tend to extend their stays in cities with concerts, further boosting local revenue.
The Eras Tour not only brought joy to millions of fans, but also created a huge boost for the economy and left a lasting impression on the public.
"These events have had a major revitalizing effect on the tourism industry and city centers that are still grappling with the aftermath of the pandemic," the California Center for Employment & Economic Affairs report stated.
For example, in Pittsburgh, Taylor Swift's two nights of concerts helped the city achieve its highest hotel booking rate since the pandemic and the second highest in history, with the average room rate rising to $309 per night. Total spending from these events generated $46 million for the local area, with 83% coming from out-of-town visitors. "The Eras Tour" is Taylor Swift's sixth tour. The singer kicked off her tour in Arizona in March 2023, planning 152 concerts across 51 cities worldwide, but had to cancel three days in Vienna due to a terrorist plot discovered there. Many celebrities and powerful figures such as Canadian Prime Minister Justin Trudeau, British Prince William, former US President Bill Clinton, actor Tom Cruise, and actress Cate Blanchet have also attended her tours.
Each of her tour destinations generates significant revenue for the local tourism industry.
The tour helps stimulate the local economy in the places Taylor Swift visits. In Southeast Asia, Singapore is the only stop, with six nights in March 2024. The country's economy grew by 2.7% in the first quarter, partly thanks to her tour and other artists. The Singapore Tourism Board reported welcoming 4.35 million visitors in three months, an increase of about 50% compared to the same period last year. Many Vietnamese fans also spent tens of millions of VND to attend the concerts there.
Taylor Swift, 35, is an American singer-songwriter who rose to fame with country music in 2006. After 11 albums, she has won 14 Grammy Awards, 29 Billboard Awards, and 30 VMAs.
