After nearly 2 years, The Eras Tour has officially ended with the last show. The Eras Tour became the highest-grossing tour in history with 2.07 billion USD (more than 52 trillion VND) from more than 10 million tickets sold after 149 shows. This success contributed to affirming Taylor Swift's influence and helped her become the richest female artist in the world.
US media confirmed that a total of more than 10 million spectators attended the concerts, bringing in more than two billion USD in profits for the artists. According to People, this achievement helped The Eras Tour become the best-selling tour of all time, "double the revenue of any tour in history".
The Eras Tour was more than just a series of concerts; it was a global cultural phenomenon.
Every concert on Taylor Swift’s tour has sold out. While huge, those numbers only account for ticket sales, which are part of the overall business surrounding the tour. They don’t include sales of Taylor Swift-branded merchandise like T-shirts, hoodies, and Christmas decorations for fans. Some of the merchandise is in such high demand that she opens her stores a day early, and fans still buy it whether they have tickets or not.
This event has taken Taylor Swift to new heights, affirming her position as one of the most influential artists in the world.
Downtown areas saw significant increases in foot traffic and occupancy rates due to the influx of visitors. Taylor Swift fans often extended their stays in cities with multiple shows, further boosting local revenue.
Not only bringing joy to millions of fans, The Eras Tour also created a big boost for the economy, leaving a deep impression in the hearts of the public.
“These events have had a major rebound effect on tourism and city centers that are still struggling with the fallout from the pandemic,” the California Center for Jobs & the Economy report said.
For example, in Pittsburgh, Taylor Swift's two concerts helped the city achieve its highest hotel occupancy rate since the pandemic and its second-highest in history, with the average room rate rising to $309 per night. Total spending from these events brought in $46 million for the local area, of which 83% came from guests outside the area. "The Eras Tour" is the sixth tour of Taylor Swift's career. The singer kicked off her first show in Arizona (USA) in March 2023, planning to hold 152 concert nights, visiting 51 cities around the world, but had to cancel three days in Vienna (Austria) due to the discovery of a terrorist plot there. Many famous people and powerful figures such as Canadian Prime Minister Justin Trudeau, British Prince William, former US President Bill Clinton, actor Tom Cruise and actress Cate Blanchett have also attended.
Each of her tour destinations generates huge profits for the local tourism industry.
The tour helps stimulate the local economy in places Taylor Swift passes through. In Southeast Asia, Singapore is the only stop with 6 nights in March 2024. The country's economy grew 2.7% in the first quarter thanks in part to the tour by her and other artists. The Singapore Tourism Board said it welcomed 4.35 million tourists in three months, up about 50% over the same period. Many Vietnamese fans also spent tens of millions of dong to attend concerts here.
Taylor Swift, 35 years old, is an American singer and songwriter, who rose to fame with country music in 2006. After 11 albums, she has received 14 Grammy Awards and 29 Billboard Awards, 30 VMAs trophies.
