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Only two days left until the "Brother Overcoming Thousands of Obstacles - Day 2" concert takes place at Vinhomes Ocean Park 3, Hung Yen (December 14th). This is a reality TV show about music that has generated immense appeal among tens of thousands of viewers, creating a widespread wave of popularity.
The hype surrounding the "Brotherhood Overcoming a Thousand Obstacles D-2" concert is reaching its peak as the first images of the event entrance have been revealed, causing immense excitement and anticipation among fans. A lively atmosphere pervades forums and groups, demonstrating the concert's powerful appeal.
The magnificent entrance gate to the "Brother Overcomes a Thousand Obstacles" concert in Hung Yen.
The "Brothers Overcoming Thousands of Obstacles" D-2 fan community is not only known for its enthusiasm but also for its strong unity. To help the "Little Girls" easily travel to Vinhomes Ocean Park 3, many fans have voluntarily shared detailed directions in video clips, from motorbike routes to car routes. This action not only shows their love for the brothers but also demonstrates the strength of a large and powerful fan community.
The grandeur and meticulousness of the production team reassured the audience that they could fully enjoy the concert.
Breaking down all barriers, it's time for purely Vietnamese shows to be professional, large-scale, and heavily invested in. Spectacular international concerts by artists like Taylor Swift, BTS, and Blackpink have set a new standard for the music industry. This shows that Vietnamese audiences fully deserve to enjoy world-class performances right at home. With strong investment and continuous creativity, purely Vietnamese concerts can rival, or even surpass, world-class stages.
My brother has overcome countless obstacles, and the journey is not over as long as the audience still loves him.
Concerts are not just a playground for young people; many families, couples, and groups of friends have turned concerts into opportunities to travel and explore local culture. Research in the entertainment industry shows that nearly 80% of attendees are willing to travel more than 200 km to see their idols perform. This creates a value-added chain, from airlines and hotels to restaurants and transportation services.
According to the organizers of the two concerts, each night attracted tens of thousands of spectators. A sea of lightsticks waving to the music created an incredibly impressive spectacle. The estimated revenue from ticket sales was quite substantial, with tickets ranging from a minimum of 500,000 VND to a maximum of 10 million VND, yet tickets often sold out quickly upon release, demonstrating the show's exceptional appeal.
The program brings fans of USUK, Kpop, Cpop, and other genres back to their home country's music scene.
Furthermore, accompanying services have also flourished, such as food trucks and merchandise stalls selling photos and souvenirs featuring artists. Notably, campaigns to support idols have also been organized, with fans spending generously to promote the images of their favorite artists on buses and LED screens along major roads.
These are positive signs indicating that the domestic music market is "stirring up." The tens of thousands of spectators who "ignite" large-scale stadiums, previously only seen at high-profile live shows by globally influential artists/groups, are now becoming more common domestically, with the participation of artists who are entirely "made in Vietnam."
The investment and dedication of the artists are the main factors that make the show so appealing.
The emergence of large-scale, meticulously planned music events in recent times has partly shown a shift in the musical tastes of Vietnamese audiences. It also reflects a new stage of development in idol culture in Vietnam. Vietnamese fans are now just as willing to spend money and be as enthusiastic as those who follow international idols.
The large-scale performances in Ho Chi Minh City and soon in Hanoi by "Brother Who Overcame a Thousand Thorns" have attracted and will continue to attract a wide audience of all ages and regions. This is a positive sign, indicating that sponsors like Techcombank and partner production companies can expect a booming music industry combined with entertainment tourism in the future. This will contribute to boosting local tourism revenue through accommodation services, stimulating personal spending, and retail services.
The program became a "boost" for the development of Vietnam's entertainment industry.
Furthermore, through music – considered a universal language that easily connects people – it will also help attract more international tourists. This is also considered a wise move, similar to what many other Asian economies such as South Korea, Singapore, and Hong Kong have implemented and achieved impressive results.
Vietnamese audiences are increasingly demonstrating a higher level of understanding and demanding standards for music. Their willingness to pay for quality musical experiences has created a competitive market, driving artists and producers to constantly innovate and invest. However, experts believe that for Vietnam's music and entertainment industry to become a soft power of the country, a long-term strategy and vision from both regulatory bodies and artists is necessary.
