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In accordance with Plan No. 166/KH-UBND dated July 19, 2024, of the People's Committee of Hai Phong City on communicating the value of the Ha Long Bay - Cat Ba Archipelago World Natural Heritage site in 2024 and 2025, the Hai Phong Department of Culture and Sports has coordinated with media agencies to implement communication activities about the Ha Long Bay - Cat Ba Archipelago World Natural Heritage site on television, social media platforms, Heritage magazine, etc.
Specifically, starting from November 5, 2024, international media coverage will begin, broadcasting a promotional clip about Cat Ba on CNN - a famous American cable television channel with billions of viewers worldwide and a news provider for more than 200 radio and television stations globally…
CNN, the American television channel, recently broadcast a nearly 30-second TV commercial showcasing beautiful, unique, and impressive images, providing a comprehensive overview of the outstanding global values of the Cat Ba archipelago.
A 30-second clip featuring beautiful, unique, and impressive images that comprehensively portray the outstanding global values of the Cat Ba archipelago will be broadcast on CNN Asia (Northeast Asia, Asia-Pacific, South Asia) in various programs (The Lead, First Move, CNN News Room, etc.) three times a day, starting on November 5th and continuing from November 8th until December 2nd, 2024.
These striking images were broadcast on CNN's Asia regional channel (Northeast Asia, Asia-Pacific, South Asia) in various programs (The Lead, First Move, CNN Newsroom, etc.) three times a day, each lasting 30 seconds. In addition, the Hai Phong Department of Culture and Sports collaborated with media agencies to implement numerous other communication activities on channels of Vietnam Television (VTV1, VTV3); Hai Phong Radio and Television (THP); on social media; Heritage magazine, etc.
Lan Ha Bay, Cat Ba Island, Hai Phong: A paradise for relaxation.
Through this international communication activity, Hai Phong City aims to widely publicize and promote the value of the Ha Long Bay - Cat Ba Archipelago World Natural Heritage site to the world; so that international tourists can see the beauty and outstanding global value of the Cat Ba Archipelago - a place with sea forests home to endangered animal species, clear seas with white sand and lush greenery, and stunning coastal and forest roads.
Hai Phong will organize the promotion of Cat Ba Archipelago on screens of all domestic and international flights of the national airline; LED screens at international airports; social media platforms, etc.
Specifically in 2025, the city will continue to broadcast on the international television channel CNN during evening hours; and expand its promotional efforts to other international television channels such as Discovery and TLC (Travel & Leisure Channel).
