During this ceremony, TikTok also officially signed a strategic cooperation agreement with Tourism Magazine. The two sides will cooperate in promoting and developing content promoting Vietnam Tourism on the TikTok platform; researching and proposing to build a project to promote Vietnam Tourism to target markets such as Japan, Korea, Thailand, Australia... using the TikTok platform in the next stages. This is an activity within the effort to cooperate in promoting and promoting Vietnam Tourism and aims to diversify content, honoring the creativity of Vietnamese people that TikTok announced at the TikTok Vietnam Launch Ceremony on April 24, 2019.
The main objective of the #HelloVietnam program in the period of 2019-2020 is to create 30,000 short video content promoting the beauty, culture and people of Vietnam, serving more than 100 million online content views on the TikTok platform alone. Every 2-month cycle, the parties will carry out 01 promotional program for 01 province/city, region to promote the locations and tourism products of that locality. The first program #HelloDanang will be conducted from June 15, 2019, with the goal of creating a "Da Nang tourism experience in 24 hours". With the number of monthly users up to 12 million in Vietnam alone and more than one billion app downloads worldwide, TikTok wishes to take advantage of technology and tourism content to honor the beauty of Vietnam, attracting the attention of domestic and international tourists to Vietnam's landscapes and landscapes. #HelloVietnam is also part of a global tourism promotion campaign initiated by TikTok, launched on June 7 under the name #TikTokTravel, aiming to honor famous landscapes and landscapes around the world, bringing a new perspective on tourism, and bringing cultures closer together.
Da Nang - one of the tourist "centers" of the Central region is the first destination of the campaign.
To achieve the above goal, the General Department of Tourism is the leading agency, the Tourism Magazine is the focal agency connecting with the General Department's member agencies and other relevant units to effectively implement the Coordination Program; operate the "Vietnam Tourism" account on the TikTok application to promote and communicate for Vietnam Tourism. The "Vietnam Tourism" account on the TikTok platform will introduce Vietnam's unique tourism products and is a new communication channel of the tourism industry in the effort to implement Vietnam's digital transformation according to the Government's policy. Hopefully, this public-private partnership model will be a new and breakthrough initiative, mobilizing resources from the business community into marketing and general promotion activities of the tourism industry. For the #HelloVietnam program to have practical value, contributing to promoting domestic tourism and attracting international tourists to Vietnam; bringing Vietnam Tourism to develop even stronger in the coming time; The organizer hopes to have the support and companionship of relevant parties, Tourism Associations, Departments of Tourism Management of provinces and cities, Tourism Promotion Centers, Enterprises and especially press agencies to promote the program.
Program Announcement Ceremony Space
Content creators attending the event
“Vietnam tourism is always an attractive and interesting topic. With the goal of supporting the promotion of Vietnam tourism, along with starting to operate the VietnamTourism account on the TikTok platform, TikTok will apply technology, tools and features on the TikTok application to deploy a series of programs to promote Vietnam Tourism. Hopefully, through these activities, we can further encourage creativity, spread more inspiration about tourism to the community, and become an interesting and useful destination for all viewers,” said Mr. Nguyen Lam Thanh - Policy Director of TikTok Vietnam.
Mr. Nguyen Lam Thanh
Committed to honoring local culture and tourism, and having a long-term relationship with the country and people of Vietnam, short-form video platform TikTok has always made constant efforts to cooperate with the Government to honor Vietnamese culture and heritage in particular and promote the development of local tourism in general.
About TikTok
TikTok is the world's leading short-form video platform, with a mission to capture and share creative inspiration, practical knowledge, and meaningful moments in everyday life. TikTok enables everyone to become a content creator simply by interacting on their phone, and is committed to building a community by encouraging users to inspire and ignite passion and creativity through short videos. TikTok is headquartered in Los Angeles with offices around the world, including Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo. In 2018, TikTok rose to the top and became one of the most downloaded apps in the world. TikTok is now available worldwide, compatible with both iOS and Android operating systems. To learn more, please Visittiktok.com.
