Launching the #HelloVietnam program to promote Vietnamese tourism using short video.

During this ceremony, TikTok also officially signed a strategic cooperation agreement with the Tourism Magazine. The two parties will collaborate on promoting and developing content promoting Vietnamese tourism on the TikTok platform; and will research and propose projects to promote Vietnamese tourism to target markets such as Japan, South Korea, Thailand, and Australia using TikTok in subsequent phases. This is part of TikTok's efforts to promote and boost Vietnamese tourism, aiming to diversify content and celebrate the creativity of Vietnamese people, as announced at the TikTok Vietnam Launch Ceremony on April 24, 2019.

The main goal of the #HelloVietnam program in 2019-2020 is to create 30,000 short video content pieces promoting the beauty, culture, and people of Vietnam, serving over 100 million online content views on the TikTok platform alone. Every two months, the participating parties will implement one promotional program for one province/city or region to promote local tourist destinations and products. The first program, #HelloDanang, will be launched on June 15, 2019, with the goal of creating a "24-hour Danang travel experience". With 12 million monthly users in Vietnam alone and over one billion app downloads worldwide, TikTok aims to leverage technology and tourism content to celebrate the beauty of Vietnam and generate interest from domestic and international tourists in Vietnam's scenic spots and landmarks. #HelloVietnam is also part of a global tourism promotion campaign initiated by TikTok, launched on June 7th under the name #TikTokTravel, aiming to celebrate the world's landmarks and scenic spots, offer a new perspective on travel, and bring cultures closer together.

To achieve the above objectives, the Vietnam National Administration of Tourism is the directing agency, and the Tourism Magazine is the focal point connecting with member agencies of the National Administration of Tourism and other relevant units to effectively implement the coordinated program; operating the “Vietnam Tourism” account on the TikTok application to promote and communicate about Vietnamese tourism. The “Vietnam Tourism” account on the TikTok platform will introduce unique tourism products of Vietnam and serve as a new communication channel for the tourism industry in its efforts to implement digital transformation in accordance with the Government's policy. It is hoped that this public-private partnership model will be a new and groundbreaking initiative, mobilizing resources from the business community into the overall marketing and promotion activities of the tourism industry. To ensure the #HelloVietnam program has practical value, contributing to boosting domestic tourism and attracting international tourists to Vietnam; and to further develop Vietnamese tourism in the future; The organizing unit hopes to receive support and cooperation from relevant parties, including the Tourism Association, provincial and city tourism management departments, tourism promotion centers, businesses, and especially the media, to promote the program.

“Vietnam tourism has always been a fascinating and interesting topic. With the goal of supporting the promotion of Vietnamese tourism, and with the launch of the VietnamTourism account on TikTok, TikTok will utilize its technology, tools, and features to implement a series of promotional programs for Vietnamese tourism. We hope that through these activities, we can further encourage creativity, spread more inspiration about tourism to the community, and become an interesting and enriching destination for all viewers,” shared Mr. Nguyen Lam Thanh, Director of Policy at TikTok Vietnam.

Committed to celebrating local culture and tourism, and with a long-term commitment to the country and people of Vietnam, the short-form video platform TikTok is constantly striving to cooperate with the Government to honor Vietnamese culture and heritage in particular, and to promote the development of the local tourism industry in general.

About TikTok

TikTok is the world's leading short-form video platform, with a mission to capture and share creative inspiration, practical knowledge, and meaningful moments in everyday life. TikTok empowers people to become content creators simply by interacting on their phones, and is committed to building a community by encouraging users to inspire and ignite their passion and creativity through short videos. TikTok is headquartered in Los Angeles and has offices around the world, including Berlin, Jakarta, London, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo. In 2018, TikTok rose to the top and became one of the most downloaded apps globally. TikTok is now available worldwide, compatible with both iOS and Android operating systems. To learn more, please visit [website address].tiktok.com.

Quynh Anh