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This April, Hue is witnessing a significant resurgence in its tourism industry. At iconic attractions such as the majestic Imperial Citadel, the vibrant Nguyen Dinh Chieu pedestrian street, the ancient and serene tombs, and the sacred temples, the number of visitors has been increasing impressively. Not only is Hue receiving enthusiastic attention from domestic tourists from major cities like Hanoi, Ho Chi Minh City, Da Nang, and the Central and Central Highlands provinces, but it is also seeing a substantial increase in international visitors, who come to explore its unique cultural and historical values.
In particular, 2025 marks a significant milestone as Hue has the honor of hosting the National Tourism Year. This event has created a strong ripple effect, evidenced by the remarkable growth in the number of tourists booking tours to Hue since the beginning of April. Besides admiring the beauty of the scenic landscapes and historical relics steeped in history, visitors also have the opportunity to immerse themselves in a diverse and rich cultural space through a series of special events organized to celebrate the National Tourism Year.
Hue tightens service quality ahead of peak tourist season.
With a determination to provide the best experiences for tourists, the local authorities have been actively implementing a comprehensive set of solutions to ensure a safe, civilized, and friendly tourism environment. Unique cultural and artistic programs are continuously launched and offered to tourists, from exciting tours exploring the mystical beauty of the Imperial Citadel at night, enjoying the finest traditional royal cuisine, immersing themselves in the vibrant atmosphere of street performances, admiring the graceful beauty of traditional ao dai dresses at festivals, to listening to the elegant and refined melodies of Hue's royal court music.
The management and supervision of tourism service quality has always been a top priority for the authorities in Hue City. The Department of Tourism has proactively established numerous inspection teams to conduct regular and surprise inspections at key tourist destinations, aiming to promptly detect and strictly handle any acts of soliciting customers, persistent harassment, or illegal price gouging.
Hue is improving service quality and avoiding the practice of aggressively soliciting tourists at popular tourist spots.
At the same time, all tourism service businesses in the area are required to strictly adhere to "public price listing" and commit to not arbitrarily increasing prices or overcharging tourists. With its inherent hospitality and thorough preparation from both the local government and the tourism business community, Hue hopes to leave a deep and unforgettable impression on every visitor.
Evidence of this effort is the tourism industry's development of a comprehensive plan for a sustainable tourism environment, with particular emphasis on inspecting and rectifying service activities at accommodation establishments. The Department of Tourism has established working groups to conduct inspections at several tourism "hot spots," and to survey the quality of services at famous locations such as the Phu Loc area, the Imperial Citadel complex, and the royal tombs, aiming to ensure the best experiences and highest satisfaction for tourists.
Local authorities are also actively implementing various solutions to ensure a safe, civilized, and friendly tourism environment.
It is projected that during the upcoming 5-day holiday, Hue will welcome approximately 150,000 visitors for sightseeing, relaxation, and recreational activities. To ensure the highest quality of service, the local tourism industry has proactively coordinated closely with relevant authorities to strengthen price control, ensure security and order, maintain a clean and green environment, and continuously improve service quality at all destinations.
The tourism sector has directed tourism and service businesses to prepare facilities to best serve tourists during this holiday period.
In addition, many new and attractive tourism products have been actively introduced by travel agencies in the area, such as tours exploring the beauty of heritage sites, unique experiences on the romantic Tam Giang lagoon, or exciting trekking activities in the majestic Bach Ma National Park, promising to meet the diverse needs of tourists during the holiday and vibrant summer season.
In particular, within the framework of the Four Seasons Festival - Hue National Tourism Year 2025, visitors will have the opportunity to immerse themselves in a unique cultural and festive atmosphere with many outstanding events such as the solemn Buddha's Birthday Week and the pure vegetarian food festival, the vibrant Duong No Village Festival, the fragrant Hue Lotus Festival, the dazzling Miss Vietnam Final Night, along with countless unique traditional art performances and graceful Ao Dai fashion shows, promising a Hue tourism season full of memorable experiences.
