This April, Hue is witnessing a clear upturn in the tourism industry. At iconic attractions such as the majestic Imperial Citadel, the colorful Nguyen Dinh Chieu walking street, or the ancient and quiet mausoleums and sacred pagodas, the number of tourists has been increasing impressively. Not only receiving enthusiastic attention from domestic tourists from big cities such as Hanoi, Ho Chi Minh City, Da Nang, and the Central Highlands provinces, Hue also recorded a significant increase in the number of international visitors who come here to explore the unique cultural and historical values.
In particular, 2025 marks an important milestone when Hue is honored to become the host of the National Tourism Year. This event has created a strong ripple effect, as evidenced by the fact that since the beginning of April, the number of tourists booking tours to Hue has grown dramatically. In addition to admiring the beauty of scenic spots and historical relics stained by time, visitors also have the opportunity to immerse themselves in a diverse and rich cultural space through a series of special events organized to celebrate the National Tourism Year.
Hue tightens service quality before peak tourist season
With the determination to bring the best experiences to tourists, the local government has been actively implementing many synchronous solutions to ensure a safe, civilized and friendly tourism environment. Special cultural and artistic programs are continuously launched and served to tourists, from exciting experience tours to explore the mysterious beauty of the Imperial City at night, enjoy the quintessence of ancient royal cuisine, immerse yourself in the vibrant atmosphere of street performances, admire the charm of traditional Ao Dai in festivals, to listen to the elegant and noble melodies of Hue royal court music.
The management and supervision of tourism service quality is always a top priority for the Hue City authorities. The Department of Tourism has proactively established many inspection teams to conduct regular and surprise inspections at key tourist destinations, in order to promptly detect and strictly handle all acts of "attracting" customers, "stalking" causing discomfort, or illegal "price increases" of services.
Hue improves service quality, avoids soliciting tourists at famous tourist attractions
At the same time, all tourism service businesses in the area are required to strictly implement the "public price listing" and commit not to arbitrarily increase prices or force tourists to pay. With the inherent hospitality spirit and careful preparation from both the local government and the tourism business community, Hue hopes to leave deep and unforgettable impressions in the hearts of every tourist.
Evidence of this effort is that the tourism industry has developed a comprehensive plan for a sustainable tourism environment, with special attention paid to inspection and rectification of service activities at accommodation establishments. The Department of Tourism has established working groups to conduct inspections at a number of tourism "hot spots" and survey the service quality at famous locations such as Phu Loc area, the Imperial Citadel relic complex and the mausoleums, to ensure the best experiences and highest satisfaction for visitors.
Local authorities also actively implement many solutions to ensure safety, civilization, and friendliness for the tourism environment.
It is expected that during the upcoming 5-day holiday, Hue will welcome about 150,000 visitors to visit, relax and participate in entertainment activities. To ensure the best service quality, the local tourism industry has proactively coordinated closely with relevant authorities to strengthen price checks, ensure security and order, maintain a green - clean - beautiful environment, and continuously improve service quality at all destinations.
The Tourism Industry has directed tourism and service businesses to prepare facilities to best serve tourists during this holiday.
In addition, many new and attractive tourism products have also been actively introduced by travel agencies in the area, such as tours to deeply explore the beauty of heritage, unique experience tours on the poetic Tam Giang lagoon, or exciting trekking activities at the majestic Bach Ma National Park, promising to meet all the diverse needs of tourists during the holidays and vibrant summer.
In particular, within the framework of the Four Seasons Festival - Hue National Tourism Year 2025, visitors will have the opportunity to immerse themselves in a unique cultural and festival space with many outstanding events such as the solemn Buddha's Birthday Week and the Pure Vegetarian Cuisine Festival, the Duong No Village Festival imbued with identity, the fragrant Hue Lotus Festival, the brilliant Miss Vietnam Final Night, along with countless unique traditional art performances and graceful Ao Dai performances, promising to bring a Hue tourist season full of memorable experiences.
