Responding to Travellive, many Vietnamese tourists are willing to spend 2,000-5,000 USD (from 48 million to 120 million VND) for nature experience tours, and for resort tours, this number increases even higher.
Spend hundreds of millions because...like
In particular, many tourists are willing to spend hundreds of millions to buy luxury tours like this. Rosie, a digital nomad, enjoys traveling around the world with her boyfriend. She has spent time traveling across America and around many Southeast Asian countries such as Thailand, Singapore, Malaysia, the Philippines, Thailand, etc. Rosie said that she once spent a large amount of money to travel for a long time in Bali and that was the most valuable experience for her. Rosie had the opportunity to witness Nyepi - Silent Day, a traditional New Year's Day here. On the silent day, all traffic on the streets is banned. No entertainment activities are allowed on this day. All islanders spend the entire silent day praying at home or at temples.
Tourists do not hesitate to spend money on cultural experiences.
Rosie and her boyfriend in traditional dress in Bali.
"I feel it's worth spending a large amount of money to experience the local culture in the countries I've been to," Rosie said.
Ms. Thanh Thai is a passionate traveler. She has spent time traveling throughout Europe and Asia, especially China, Korea, and Japan. She lived and worked in Singapore for a while, then moved back to Vietnam. She is willing to spend a lot of money to own a trip that meets her dreams. The most money Ms. Thanh Thai has ever spent is about 100 million VND.
"When I travel, I don't have many demands or strict needs. I'm very easygoing and if my intuition tells me that the trip is not fun, I won't go. But if it's not, I'm willing to spend money to experience it," she shared.
The reason tourists spend hundreds of millions
A representative of Fit Tour, an adventure tour operator, said that Vietnamese tourists have been discouraged and held back from traveling due to the Covid-19 pandemic for too long. When the situation gradually stabilizes, everyone wants to fulfill their lifelong dream of "going on a trip and experiencing a unique trip".
On the other hand, to explain why tourists are willing to spend hundreds of millions on travel, Mr. Ryan Le, co-founder of The Journeys Collection (TJC) said that wealthy tourists are interested in things that are personal and designed specifically for them. Besides, most sophisticated tourists are passionate about luxury hotel brands. These are the strengths and main market segments of The Journeys Collection.
TJC specializes in designing and personalizing luxury tours for Vietnamese tourists, the expatriate community living in Vietnam, and the Vietnamese community abroad. All customer itineraries will be tailored by the Travel Designer team according to personal preferences and specific needs for that itinerary.
Maldives is always a favorite destination for luxury tours among Vietnamese tourists.
For example, a couple can come to TJC to design a trip to Paris, specializing in French culinary arts, Champagne, shopping and experiencing famous Suites at luxury hotels considered as legends of the tourism industry such as Suite Coco Chanel at The Ritz Paris. This trip can cost up to several billion VND for a week.
“Everything will depend entirely on the individual needs and preferences of each customer for each specific trip. For international trips, customers will look to TJC for round-trip airfare, visa services (if required), hotel accommodations, meals, airport transfers, travel insurance, and the itinerary and entertainment activities will be completely tailored to that trip,” said TJC’s co-founder.
When asked why the price of a tour can be up to billions of VND, Ryan explained that this is a luxury price compared to the average price of tourists in many places around the world, not just in Vietnam. The travel agency focuses on the highest segment of the market. Therefore, high or low cost is not a problem for this type of luxury customer. The difficulty TJC customers face is time. They need the company to arrange a reasonable schedule so that they can rest with family and friends during their busy work schedule.
"The highest amount a tourist has ever paid for a trip is almost 10 zeros," Ryan said. With the above-mentioned high amount, TJC once organized a trip for a small family to the Maldives, combining it with a Michelin-standard restaurant experience in Singapore. During this trip, customers used Singapore Airlines' business class and stayed at the top hotels in both places. TJC has witnessed an increase in the number of tourists participating in luxury tours. The reason is that our country's economy is growing and Vietnamese tourists are becoming more independent when traveling.
Vietnamese tourists can spend hundreds of millions on a vacation.
Both TJC and Fit Tour have a loyal customer base. TJC has over 50% of its customers giving positive feedback and returning to use its services, while Fit Tour has 85% of these customers. To ensure the quality of its services worth hundreds of millions, individual tour operators must spend time researching and expanding relationships with high-end hotel groups and travel companies in the same segment.
