Vietnamese tourists are willing to spend hundreds of millions of VND on tour packages.

According to Travellive, many Vietnamese tourists are willing to spend 2000-5000 USD (48 million-120 million VND) on nature experience tours, and this figure is even higher for resort tours.

Spending hundreds of millions just because...you like it.

In particular, many tourists are willing to spend hundreds of millions of Vietnamese dong to buy luxury tours like these. Rosie, a digital nomad who enjoys traveling the world with her boyfriend, has spent time traveling throughout the Americas and around many Southeast Asian countries such as Thailand, Singapore, Malaysia, the Philippines, etc. Rosie said that she once spent a large sum of money on a long vacation in Bali and it was the most worthwhile experience for her. Rosie had the opportunity to witness Nyepi – the Day of Silence, a traditional New Year's Day there. On the Day of Silence, all traffic on the streets is prohibited. No entertainment activities take place on this day. The entire island population dedicates the day to prayer at home or at temples.

"I feel it's worthwhile to spend a significant amount of money to experience the local culture in the countries I've visited," Rosie said.

Ms. Thanh Thai is an avid traveler who has spent time traveling throughout Europe and Asia, especially China, South Korea, and Japan. She previously lived and worked in Singapore before returning to Vietnam. She is willing to spend generously to have a dream vacation. The highest amount Ms. Thanh Thai has ever spent is over 100 million VND.

"When I travel, I don't have many demands or strict requirements. I'm very easygoing, and if my intuition tells me a trip won't be fun, I won't go. But if it is, I'm willing to spend money on the experience," she shared.

Reasons why tourists spend hundreds of millions of dong.

Representatives from Fit Tour, an adventure travel organization, believe that Vietnamese tourists were hesitant and constrained from traveling for too long due to the Covid-19 pandemic. As the situation stabilizes, everyone wants to fulfill their lifelong dream of "hitting the road and experiencing a unique travel adventure."

On the other hand, to explain why tourists are willing to spend hundreds of millions of VND on a trip, Ryan Le, co-founder of The Journeys Collection (TJC), said that wealthy travelers are interested in things that reflect their personal style and are designed specifically for them. In addition, most discerning travelers are passionate about luxury hotel brands. These are the strengths and main market segments of The Journeys Collection.

TJC specializes in designing and personalizing luxury travel experiences for Vietnamese travelers, the expatriate community in Vietnam, and the Vietnamese community abroad. All customer itineraries are tailored by our team of travel designers to suit individual preferences and specific travel needs.

For example, a couple might approach TJC to design a trip to Paris, focusing on French culinary art, Champagne, shopping, and experiencing famous suites at luxury hotels considered legendary in the tourism industry, such as the Coco Chanel Suite at The Ritz Paris. This trip could cost several billion Vietnamese dong for a week.

"Everything will depend entirely on the individual needs and preferences of each customer for each specific trip. For international trips, customers will turn to TJC for round-trip air tickets, visa services (if needed), hotel rooms, meals, airport transfers, travel insurance, and itineraries and sightseeing activities will be completely customized for that trip," said the co-founder of TJC.

When asked why the price of a tour could reach billions of Vietnamese dong, Ryan explained that this is a luxury price compared to the average traveler's income in many places around the world, not just Vietnam. The travel company focuses on the highest-end segment of the market. Therefore, high or low costs are not an issue for this type of luxury customer. The difficulty TJC's customers face is time. They need the company to arrange a reasonable itinerary so they can relax with family and friends during their busy work schedules.

"The highest amount of money a traveler has ever spent on a trip is almost ten zeros," Ryan said. With that exorbitant sum, TJC once organized a trip for a small family to the Maldives, combined with a Michelin-starred restaurant experience in Singapore. During this trip, the customers traveled in business class on Singapore Airlines and stayed in top-tier hotels in both countries. TJC has witnessed growth in the number of travelers participating in luxury tours. This is due to the country's developing economy and the increasing independence of Vietnamese travelers.

Both TJC and Fit Tour boast a loyal customer base. TJC has over 50% of its customers giving positive feedback and returning for their services, while Fit Tour has an 85% rate. To ensure the quality of their high-value services, tour operators must dedicate time to research and expanding relationships with high-end hotel chains and travel companies in the same segment.

Anh Thi