At the end of March, LG Electronics launched Objet House with a new strategy in the Vietnamese market. Mr. Song Ikhwan - General Director of Sales and Marketing of LG Electronics Vietnam had a talk with Travellive.
Mr. Song Ikhwan - General Director of Sales and Marketing, LG Electronics Vietnam
How does LG evaluate the Vietnamese market?
Vietnam will continue to be a strategic market for LG Electronics in the coming time. This place has a favorable investment environment with a strategic geographical location, abundant labor force and competitive operating costs. To enjoy life, Vietnamese users are starting to pay attention to smart electronic and entertainment devices that meet aesthetic factors.
Over the years, Vietnam has become one of LG's production bases worldwide. With our continuous efforts, we hope to continue to contribute to the socio-economic development of Vietnam, creating many job opportunities for workers.
To enjoy life, Vietnamese users are starting to pay attention to smart electronic and entertainment devices that meet aesthetic requirements.
To exploit this potential market, what strategies does LG have?
After the Another Saigon product experience space, we introduce a resort space combined with product experience called LG Objet House at Flamingo Dai Lai Resort (Vinh Phuc).
In addition to providing iconic products with a harmonious combination of technology and design, this place brings a smarthome ecosystem with many amenities but still full of artistic colors. We expect this to be an ideal destination for customers who love technology and want to experience the collection of high-end home electronics from LG.
This is part of LG's global strategy to enhance user experience and interaction, creating an ideal living space.
In addition to providing iconic products with harmony in technology and design, this place brings a smarthome ecosystem with many amenities but still full of artistic colors.
What is the reason for launching the Objet House experience space?
If a few years ago smarthome was a fairly new concept in Vietnam, it has now gradually become the standard for every living space. The scope of smarthome has also begun to change, from connecting in small areas such as the living room or kitchen to expanding to the entire house. However, there is not much space for users to experience a true smart home.
LG Objet House helps users enjoy a truly and fully smart home with a comfortable mindset right on vacation. All high-end home appliances and entertainment devices here are from the LG Objet product collection. The products are easily connected and controlled by the exclusive ThinQ application, creating a seamless ecosystem.
If a few years ago smarthome was a fairly new concept in Vietnam, it has now gradually become the standard of every living space.
In addition, another trend that has emerged recently is the use of home electronics and entertainment devices as furniture. Responding to this, the LG Objet collection has received a series of global awards thanks to its sophisticated design language and attention to every small detail, easily connecting with many different interior styles. I believe this place helps users find a harmonious definition, shaping an ideal living space.
How is this experience space different from previous unit models launched in Vietnam?
In our development journey, we always put customers as the guiding principle in all activities and plans. The Group constantly innovates to continuously improve customer experience, thereby creating a connection between users and the brand. However, this is not simple and requires its own strategy.
In the digital age, users tend to discover and research all the features of the product themselves. Brands need to invest more in the search and research phase of the product as well as create opportunities for real-life experiences.
This is also the reason why LG decided to introduce product experience spaces with many differences instead of launching a series of showrooms. From Another Saigon in Ho Chi Minh City to LG Objet House at Flamingo Dai Lai Resort, these are all touch points between the brand and users. Each space carries a different message, providing the opportunity to approach and experience LG's device ecosystem.
Another trend that has emerged recently is using home electronics and entertainment devices as a piece of furniture.
Another Saigon is a bridge connecting and inspiring Gen Z through a series of interactive experiences. LG Objet House creates authenticity and comfort in the experience. Here, high-end home appliances and entertainment are placed in a space in harmony with nature. Immersing yourself in this comfort and convenience will help users have an objective assessment of how we bring them a better life.
In short, Another Saigon or LG Objet House are all part of the global corporation's strategy to enhance user experience and interaction: helping them enjoy a more modern, comfortable, and quality life. This is also the "Life's Good" philosophy that the brand aims to research and launch iconic products.
After launching this experience space, what is the company's orientation in the Vietnamese market?
Always focusing on customers, from research to after-sales, we will continue to innovate to bring creative technological solutions. The Group will introduce new product lines, combining technological and design advances. Starting with the introduction of the QuadWash Steam dishwasher, marking a step into the kitchen appliance market.
We also continuously implement and invest in ESG activities. Reducing plastic and electronic waste, contributing to preserving the green planet, creating a more beautiful life every day are some of the important goals on the journey to build a sustainable future of the group. These activities have brought very positive results and will continue to develop in the future.
