VI
EN
At the end of March, LG Electronics launched its Objet House along with a new strategy for the Vietnamese market. Mr. Song Ikhwan, General Director of Sales and Marketing at LG Electronics Vietnam, had a conversation with Travellive.
Mr. Song Ikhwan - General Director of Sales and Marketing, LG Electronics Vietnam
How does LG assess the Vietnamese market?
Vietnam will continue to be a strategic market for LG Electronics in the coming period. It offers a favorable investment environment with a strategic geographical location, an abundant workforce, and competitive operating costs. To enjoy life to the fullest, Vietnamese consumers are increasingly interested in smart electronic and entertainment devices that meet aesthetic requirements.
Over the years, Vietnam has become one of LG's manufacturing hubs worldwide. With our continuous efforts, we expect to continue contributing to Vietnam's socio-economic development and creating more job opportunities for workers.
To enjoy life to the fullest, Vietnamese consumers are increasingly interested in smart electronic and entertainment devices that meet aesthetic requirements.
What strategies does LG have to capitalize on this potential market?
Following the Another Saigon product experience space, we introduce a resort space combining product experience called LG Objet House at Flamingo Dai Lai Resort (Vinh Phuc).
Beyond offering iconic products that harmoniously blend technology and design, this place provides a smart home ecosystem with numerous conveniences while maintaining a strong artistic flair. We expect this to be the ideal destination for tech-savvy customers who wish to experience LG's premium home electronics collection.
This is part of LG's global strategy to enhance user experience and interaction, creating ideal living spaces.
Besides offering iconic products that harmonize technology and design, this place provides a smart home ecosystem with many conveniences while still retaining a strong artistic flair.
What was the reason behind the company launching the Object House experience space?
While smart homes were a relatively new concept in Vietnam a few years ago, they have now gradually become the standard in all living spaces. The scope of smart homes has also begun to change, expanding from connecting small areas like the living room or kitchen to the entire house. However, there are not many spaces where users can truly experience a smart home.
LG Objet House allows users to truly and fully enjoy a smart home with a relaxed mindset, even during their vacation. All high-end home and entertainment electronics here belong to the LG Objet product collection. The products are easily connected and controlled using the exclusive ThinQ app, creating a seamless ecosystem.
While smart homes were a relatively new concept in Vietnam a few years ago, they have now gradually become the standard for all living spaces.
Furthermore, another trend that has recently emerged is the use of home electronics and entertainment devices as furniture. Responding to this, the LG Objet collection has received numerous global awards for its sophisticated design language and meticulous attention to detail, easily connecting with various interior styles. I believe this collection helps users find harmony and define their ideal living space.
What makes this experiential space different from other similar models launched in Vietnam previously?
Throughout our development journey, we have always placed customers at the forefront of all our activities and plans. The corporation continuously innovates to constantly improve the customer experience, thereby creating a stronger bond between users and the brand. However, this is not simple and requires a specific strategy.
In the digital age, users tend to discover and research all the features of a product themselves. Brands need to invest more in the product search and research phase, as well as creating opportunities for hands-on experience.
This is also why LG decided to introduce unique product experience spaces instead of launching a series of showrooms. From Another Saigon in Ho Chi Minh City to LG Objet House at Flamingo Dai Lai Resort, these are all touchpoints between the brand and users. Each space carries a different message, offering opportunities to access and experience LG's ecosystem of devices.
Another trend that has emerged recently is using consumer electronics and entertainment devices as pieces of furniture.
Another Saigon serves as a bridge connecting and inspiring Gen Z through a series of highly interactive experiences. LG Objet House, on the other hand, creates an authentic and comfortable experience. Here, high-end home appliances and entertainment systems are placed in a space that blends seamlessly with nature. Immersing themselves in this comfort and convenience will allow users to objectively assess how we bring them a more beautiful life.
In summary, both Another Saigon and LG Object House are part of the global corporation's strategy to enhance user experience and interaction: helping them enjoy a more modern, convenient, and higher-quality life. This is also the "Life's Good" philosophy that the brand aims for in researching and creating iconic products.
Following the launch of this experiential space, what are the company's plans for the Vietnamese market?
Always putting the customer at the center, from research to after-sales service, we will continue to innovate to deliver creative technological solutions. The corporation will introduce new product lines, combining technological advancements and design. Starting with the introduction of the QuadWash Steam dishwasher, marking our entry into the kitchen appliance market.
We also continuously implement and invest in ESG activities. Minimizing plastic and electronic waste, contributing to preserving a green planet, and creating a better life every day are among the important goals on the group's journey to building a sustainable future. These activities have yielded very positive results and will continue to develop in the future.
