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The exhibition immerses visitors in the latest OLED masterpieces, affirming LG's persistent efforts in its continuous innovation journey to maintain its leading position in OLED technology for over a decade. This also marks the first time LG has collaborated with Fustic Studio, a group of talented visual artists in Vietnam, bringing a multi-sensory interactive art space to visitors.
LG OLED breathes life into artistic masterpieces.
As the market-leading OLED brand, LG continuously sets new standards, elevating the audiovisual experience for users. Furthermore, LG recognizes the strong connection between art and technology. “For LG, art inspires and changes the way we perceive life. We aim to leverage the synergistic power of technology and art to create a better life for our users,” shared Mr. Song Ikhwan, General Director of Sales and Marketing, LG Electronics Vietnam.
Fustic Studio - the design team behind the digital artwork for this LG exhibition.
Through its global project, LG OLED ART, LG proudly presents sharp and vibrant digital art displays, celebrating the beauty of artworks with millions of self-illuminating pixels. The project has recreated a range of masterpieces from legendary artists around the world and collaborated with contemporary artists to create unique works of art.
At the "Unleashing the Era of Multisensory Excellence" exhibition, LG, in collaboration with Fustic Studio, presented a unique interactive multisensory art space, taking visitors on a journey to explore the interconnectedness of all things, traversing the endless, harmonious cycles of nature, the universe, and technology. The artworks were displayed on a giant canvas assembled from six of LG's latest OLED TVs. "We were incredibly impressed with the processing performance of LG OLED TVs in showcasing the artworks and highlighting every artistic detail," shared a representative from Fustic Studio. Besides admiring the artworks, users could also participate in creating beauty through interactive gestures inspired by Zero Connect technology on the LG OLED evo M4.
A room immersed in cosmic masterpieces.
The highlight of the exhibition is the interactive multi-sensory experience space, a modern art appreciation trend, with a perfect combination of sound, materials, and light. Visitors will be completely immersed in a vision of the future where technology and digital data are deeply connected to nature and the universe. “We were inspired by LG’s commitment to breaking the boundaries of technology and enhancing user experience, especially the breathtaking beauty of LG’s OLED masterpieces,” Fustic Studio shared about the idea behind creating the interactive multi-sensory experience space.
LG OLED elevates the entertainment experience.
The exhibition also offers users the opportunity to explore LG's new OLED product line with comprehensive upgrades, conquering users' entertainment needs with four ultimate features: freedom, intelligence, immersion, and style.
Technology and Art Exhibition - Unleashing a New Era of Ultimate Diversity
"Ultimate freedom" is created by the LG OLED evo M4, the world's first wireless OLED TV with 4K resolution and a 144Hz refresh rate. With the Zero Connect Box, the M4 offers a spacious and "maximum freedom" for users in terms of installation and the use of external devices. LG also opens the door to an "ultimate intelligent" experience for users by equipping the OLED evo M4 and G4 with the latest generation Alpha 11 processor, delivering 4 times the AI performance, up to 70% improved graphics performance, and 30% faster processing speed compared to its predecessor.
In addition, LG OLED 2024 promises to immerse users in a full sensory experience with a variety of sizes ranging from 48 to 83 inches. The products maintain an ultra-slim design, ensuring elegance, sophistication, and class for any living space. At the exhibition, LG also introduced products in its Lifestyle category, including the LG Objet Posé and the new LG Standbyme with numerous improvements. The Posé 2024, in particular, is equipped with a new OLED evo panel and the 7th generation Alpha 9 AI processor.
OLED TVs move in sync with human movements.
