The exhibition “Van Cleef & Arpels: Time, Nature, and Love” in Seoul is a testament to the close connection between the art of jewelry making and time, the balance between eternal beauty and the ephemeral, between tradition and modern fashion.
The exhibition runs from November 18, 2023 to April 14, 2024, featuring 300 artworks and over 90 historical documents on display at Museum D in Seoul.
Designer Johanna Grawunder established a decorative style that combined transparency, light, and color at the exhibition.
The opening section, Time, celebrates Paris, exploring five values inspired by Italo Calvino's "Six Memoranda for the Next Millennium." Curator Alba Cappellieri selected these core ideas to illuminate the Maison's creations.
The first memorandum in Italo Calvino's "Six Memorandums for the Next Millennium" is defined as "weight subtraction." This is a signature design of Van Cleef & Arpels jewelry, featuring delicate and exquisite white diamonds crafted in the 1920s.
Collaret necklace, 1939
The value of time is measured by each emotionally charged moment. The efficiency of timekeeping has been incorporated into Van Cleef & Arpels watches since the 1920s, alongside the uniqueness, beauty, and preciousness of their jewelry.
Cadena clock, 1939
The extraordinary power of imagination lies in its ability to transform the intangible into the tangible. This is evident in many of the Maison's works, particularly those inspired by fantastical and enchanting worlds.
Bird-shaped clip and Walska face, 1971
Calvino championed a world capable of grasping a precise sense of beauty and harmony. This precision and harmony are evident in the Maison's jewelry craftsmanship, particularly in the Mystery Set, an innovative arrangement technique created by Van Cleef & Arpels in 1933.
Mystery Set brooch, 1936
Calvino's concept of versatility is the harmonious connection between events and people. This aligns with the world of design, where collections originate from a single idea and are then expressed through diverse creations, as seen in the transformative jewelry pieces of Van Cleef & Arpels.
Wild Rose Minaudière makeup box, 1938
The second part of the exhibition revolves around the theme of Nature, expressed through its rich flora and fauna. Finally, the Love-themed room displays designs that embody the power of emotion as sacred mementos.
The spaces are designed to highlight the intersection of the jewelry industry with various other art forms such as fashion, dance, and architecture.

Exhibition space
For the Seoul exhibition, designer Johanna Grawunder established a decorative style that combined transparency, light, and color. Inspired by the subtlety of the modern Korean alphabet, the historically significant hues of celadon ceramics, and the pastel colors of manhwa comics, Johanna created a unique version for the exhibition's fourth destination.

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