The German car company has specially prepared nearly 40 luxury car models from Mercedes-Benz to Mercedes-AMG or Mercedes-Maybach in both the display and test drive areas. This is considered the largest exhibition event ever of the German car brand in the Vietnamese market with a special combination of the most desirable car models in the world and an art space from talented Vietnamese artists.
Also within the framework of The Avantgarde event, Mercedes-Benz Vietnam officially introduced 3 pure electric SUV models to the Vietnamese automobile market. By expanding its product range with 3 pure electric SUV models, Mercedes-Benz becomes the first luxury car brand to own a full range of electric vehicles in all SUV segments.
This is considered the largest exhibition event ever of the German car brand in the Vietnamese market with a special combination of the world's most desirable car models and art space from talented Vietnamese artists.
Mr. Bradley Kelly - General Director of Mercedes-Benz Vietnam shared: “Vietnam has always been one of the important markets of Mercedes-Benz. Therefore, we always strive to bring the most unique events, meticulously designed and invested to create special experiences for customers. The domestic automobile market is going through a difficult period, however, with the launch of a series of important products and major events, we believe in the market's redevelopment in the near future.”
Mercedes-Benz: The Avantgarde 2023 will be held at The Global City - the first international standard urban complex in Vietnam designed and planned by the world's leading architectural firm Foster + Partners and international real estate developer Masterise Homes. Known as a vibrant and modern new Center with a total area of up to 117.4 hectares, The Global City offers a large and luxurious space exclusively for the Mercedes-Benz: The Avantgarde 2023 exhibition event.
The Mercedes-Benz: The Avantgarde 2023 exhibition embodies the spirit of luxury and art in the language and aesthetic philosophy of the Mercedes-Benz brand.
The Mercedes-Benz: The Avantgarde 2023 exhibition embodies the spirit of luxury and art in the language and aesthetic philosophy of the Mercedes-Benz brand. Key highlights of the exhibition include:
- Display of the Benz Patent-Motorwagen model car
- AMG C 43 Drivetrain and Chassis Showcase
- Display and test drive of nearly 40 Mercedes-Benz cars
- Maybach display area combined with the exhibition "Dreamscape" by Artist Ha Manh Thang
- Digital Art in collaboration with young artist Le Tuan Ry
Digital Art in collaboration with young artist Le Tuan Ry
After launching the first pure electric car model EQS sedan at the Vietnam Motor Show 2022 and marking the first step into the Vietnamese market, Mercedes-Benz continues to bring 3 latest pure electric SUV models at The Avantgarde 2023 exhibition.
The newly launched EQB 250 pure electric vehicle is a 7-seat SUV version in the compact luxury segment. EQB 250 offers spacious space for families with different travel needs. This compact pure electric SUV has many paint color options including: Polar White, Night Black, Digital White, Cosmos Black, Iridium Silver, Mountain Gray and Rose Gold. In terms of interior, the car is equipped with ARTICO Leather combined with Black MICROCUT microfiber design.
Mercedes-Benz EQB 250 – Compact luxury electric SUV
The Mercedes-Benz EQE 500 4MATIC is the 5-seat SUV version of the EQE luxury sedan. The mid-size SUV inherits the improvements of the sedan version but is more flexibly refined.
Mercedes-Benz EQE 500 4MATIC (SUV) – 5-seat pure electric SUV with surreal appearance
The EQS SUV is a unique vehicle with a pure electric platform in a premium and luxurious appearance from Mercedes-Benz. The futuristic design is expressed through emotional consistency between surfaces and lines. At the same time, the seamless transition in the design language reflects the Mercedes-Benz character. This design brings the beauty of the future. The most premium 7-seat SUV from Mercedes-Benz has a modern and luxurious interior, providing spacious and comfortable space for both the driver and the rear passengers. The Mercedes-Benz EQS 500 4MATIC (SUV) is equipped with a powerful electric motor, flexible 4MATIC 4-wheel drive system and intelligent offroad driving mode that allows the vehicle to move easily and flexibly on light terrain.
Mercedes-Benz EQS 500 4MATIC (SUV) - defining the radical electric vehicle of the future
Along with the efforts to accelerate the transition to pure electric vehicles, Mercedes-Benz Vietnam is showing strong investment in the Vietnamese market with a clear vision and direction. The launch of 3 pure electric SUV models covering all SUV segments in Vietnam in a top-scale exhibition event between Luxury Cars and Art has marked a clear step forward in the journey to maintain the leading position of the German car company.
