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The German automaker has specially prepared nearly 40 luxury models, from Mercedes-Benz to Mercedes-AMG and Mercedes-Maybach, in both the display and test drive areas. This is considered the largest exhibition ever held by the German brand in the Vietnamese market, featuring a unique combination of the world's most coveted cars and artistic performances by talented Vietnamese artists.
Also within the framework of The Avantgarde event, Mercedes-Benz Vietnam officially introduced three all-electric SUV models to the Vietnamese automotive market. With the expansion of its product range with three all-electric SUVs, Mercedes-Benz becomes the first luxury car brand to have a full range of electric vehicles across all SUV segments.
This is considered the biggest exhibition ever held by the German car brand in the Vietnamese market, featuring a unique combination of the world's most desirable car models and artistic performances by talented Vietnamese artists.
Mr. Bradley Kelly – General Director of Mercedes-Benz Vietnam shared: “Vietnam has always been one of Mercedes-Benz’s important markets. Therefore, we always strive to bring the most spectacular events, meticulously designed and invested in to create special experiences for our customers. The domestic automotive market is going through a rather difficult period, however, with the launch of a series of important products and major events, we are confident in the market’s recovery in the near future.”
Mercedes-Benz: The Avantgarde 2023 will be held at The Global City – Vietnam's first international-standard mixed-use urban complex, designed and planned by the world-leading architectural firm Foster + Partners and the international real estate developer Masterise Homes. Known as a vibrant and modern new center with a total area of 117.4 hectares, The Global City offers a vast and luxurious space exclusively for the Mercedes-Benz: The Avantgarde 2023 exhibition.
The Mercedes-Benz: The Avantgarde 2023 exhibition embodies the spirit of luxury cars and art in accordance with the aesthetic language and philosophy of the Mercedes-Benz brand.
The Mercedes-Benz: The Avantgarde 2023 exhibition embodies the spirit of luxury and art in the aesthetic language and philosophy of the Mercedes-Benz brand. Key highlights of the exhibition include:
- Displaying a model of the Benz Patent-Motorwagen.
- Showcasing the powertrain and chassis of the AMG C 43
- Nearly 40 Mercedes-Benz vehicles are on display and available for test drives.
- The Maybach exhibition area is combined with the "Dreamscape" exhibition by artist Ha Manh Thang.
- Digital visual art in collaboration with young artist Le Tuan Ry
Digital visual art in collaboration with young artist Le Tuan Ry
Following the launch of its first all-electric model, the EQS sedan, at the Vietnam Motor Show 2022, marking its first foray into the Vietnamese market, Mercedes-Benz continues to bring three of its newest all-electric SUV models to The Avantgarde 2023 exhibition.
The newly launched EQB 250 all-electric SUV is a 7-seater in the compact luxury segment. The EQB 250 offers ample space for families to meet various travel needs. This compact all-electric SUV comes in several paint options including: Polar White, Night Black, Digital White, Cosmos Black, Iridium Silver, Mountain Grey, and Rose Gold. Inside, it features ARTICO leather upholstery combined with black MICROCUT microfiber trim.
Mercedes-Benz EQB 250 – A compact luxury all-electric SUV.
The Mercedes-Benz EQE 500 4MATIC is the 5-seater SUV version of the EQE luxury sedan. This mid-size SUV inherits the improvements of the sedan version but is refined for greater versatility.
Mercedes-Benz EQE 500 4MATIC (SUV) – A 5-seater all-electric SUV with a surreal appearance.
The EQS SUV is a unique model with a purely electric platform in a premium and luxurious design from Mercedes-Benz. Its futuristic design language is expressed through the emotional consistency between surfaces and lines. The seamless transitions in design language reflect the characteristic Mercedes-Benz style. This design embodies a futuristic aesthetic. Mercedes-Benz's top-of-the-line 7-seater SUV boasts a modern and luxurious interior, offering ample space and comfort for both driver and passengers. The Mercedes-Benz EQS 500 4MATIC (SUV) is equipped with a powerful electric motor, a flexible 4MATIC all-wheel drive system, and intelligent off-road driving modes, allowing the vehicle to easily navigate various terrains.
Mercedes-Benz EQS 500 4MATIC (SUV) - defining the progressive electric vehicle of the future.
Alongside its efforts to accelerate the transition to all-electric vehicles, Mercedes-Benz Vietnam is demonstrating strong investment in the Vietnamese market with a clear vision and direction. The launch of three all-electric SUV models, covering all SUV segments in Vietnam, at a major exhibition showcasing luxury cars and art, marks a significant step forward in the German automaker's journey to maintain its leading position.
