VI
EN
To deliver a unique multi-sensory experience, the Van Gogh Immersive 720 art performance space is the largest in Vietnam, covering an area of over 390 square meters.2In particular, the extremely vivid and sharp 720-degree visual display effect from every angle within the unique cylindrical space is created by the ingenious combination of various technologies such as 3D Mapping, Cylinder LED 360, Laser Mapping, Art Lighting Programming, etc.
This special upgraded version promises to bring many unexpected experiences and unprecedented emotional moments for visitors at the exhibition and during the upcoming Lunar New Year holiday.
The Van Gogh Art Lighting Experience, an interactive, multi-sensory art exhibition, continues to launch the Van Gogh Immersive 720.
With this upgraded version, visitors can experience the exhibited works in the most authentic and vivid way with a multi-dimensional, panoramic view from top to bottom and left to right. Viewers can completely immerse themselves and let their minds sink into an art space separate from the outside world.
In addition, Van Gogh Immersive 720 is also the location of the Art Connection Hub – a space for connecting creative knowledge, a "coordinate" where the best of global art converge with cultural, artistic, and architectural exchange activities; organizing solo exhibitions for art students and talented young artists; and holding seminars on domestic and international culture and art...
Van Gogh Immersive 720 is also the location of the Art Connection Hub – a space for connecting creative knowledge.
A representative from the organizing unit stated: “The launch of Van Gogh Immersive 720 and Art Connection Hub further demonstrates our commitment to bringing fine art closer to the public. We always prioritize dedicating our efforts and resources to continuously upgrading and improving, bringing world-class art to Vietnam through the most creative and unique touchpoints.”
Launched to the Vietnamese art and technology-loving public in December 2023, the Van Gogh Multi-Sensory Interactive Art Exhibition is the first of its kind to offer a spectacular combination of masterpieces of human art and cutting-edge technology. Now, the Vietnamese public can "step into" the life and world of painting, and even recreate the works of the genius painter Vincent Van Gogh through digital projections, virtual reality technology, 3D mapping, with a range of novel interactions and classical music.
With 16 unique "experiential touchpoints," the Van Gogh multi-sensory interactive art exhibition has created an irresistible appeal, attracting a large audience who have embraced and loved it.
Accordingly, since its opening, the exhibition has welcomed more than 75,000 visitors, especially crowded on weekends with many families and young people coming to explore, visit, and shop at Gigamall shopping center.
On social media, keywords related to the exhibition surged, with information about the exhibition on Google yielding 121,000 results, along with over 3 million website visits, 4 million fanpage reach, and over 6,500,000 reach from leading community fanpages. Additionally, the Van Gogh exhibition received an impressive response on TikTok with over 50 million views across nearly 1,500 posts.
With 16 unique "experiential touchpoints," the Van Gogh multi-sensory interactive art exhibition has created an irresistible appeal, attracting a large audience who have embraced and loved it.
The Van Gogh Art Lighting Experience Vietnam exhibition was meticulously designed with copyright from the Van Gogh Museum in the Netherlands and consultation from renowned museums around the world, including France and the United States. The exhibition showcases a record number of over 900 artworks, creating a unique tour with 16 “destinations”. The creator of this unprecedented multi-sensory interactive art experience (Art Lighting Experience) in Vietnam is Vioso – a globally renowned mapping company from Germany. Vioso has previously been present in over 100 countries, including France, the United States, Italy, Japan, and South Korea.
Besides experiencing exquisite art, visitors can also shop for unique and high-class souvenirs or enjoy luxurious Asian and European cuisine in the sophisticated setting of Vincent Restaurant, inspired by the art of Van Gogh.
Many unique souvenirs
“Van Gogh Immersive 720” is expected to be the next upgraded version of the Van Gogh multi-sensory interactive art exhibition, maintaining its appeal as a “must-visit” cultural and artistic destination that every domestic and international tourist should not miss. This will contribute positively to the promotion of culture and tourism in Ho Chi Minh City, stimulating domestic and international tourism, and contributing to the growth of the tourism industry and the economy of Ho Chi Minh City.
The Van Gogh multi-sensory interactive art exhibition is open from 10:00 AM to 12:00 AM on the 8th floor of Gigamall Shopping Center, 240-242 Pham Van Dong Street, Thu Duc City, Ho Chi Minh City.
