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Through this signing, LG and AKA jointly introduce "Elevate Your Space - Live in Style" experience zones, where users can directly experience the latest products in the LG Objet Collection, as well as luxurious furniture from BoConcept and Nha Xinh – premium brands under AKA. The partnership between LG and AKA promises to create a significant milestone, ushering in a new era of product experience where users can admire the iconic collections from both brands.
The presence of products from both brands will provide a consistent user experience, blurring the lines between home appliances, home entertainment, and furniture. Furniture and technology products from AKA and LG, when combined, will create a harmonious overall look while highlighting unique features in spaces with diverse styles.
Through this signing, LG and AKA are jointly introducing experiential areas themed "Elevating Space – Living in Luxury."
As part of their partnership, LG and AKA are also offering a series of "Comfy Home" lifestyle workshops. Led by leading experts in interior design, these workshops, held in Hanoi and Ho Chi Minh City, will provide users with valuable information on building and decorating their living spaces. Simultaneously, LG and AKA will jointly offer special promotions for customers and employees of each company when purchasing and using products and services within the ecosystems of both brands.
Sharing his thoughts on the partnership between the two parties, Mr. In Ji Soo, Director of Home Appliances at LG Electronics Vietnam, said: “We are honored to partner with AKA – a leading furniture distributor in the Vietnamese market – to bring LG products closer to consumers. These experiences will inspire a sophisticated living space that users deserve to enjoy. This is also the ‘Life's Good’ philosophy that LG always strives for in researching and developing technological solutions for smart living.”
Mr. In Ji Soo, Director of the Home Appliances Division, shared insights into the collaborative relationship between the two parties.
Furthermore, LG and AKA will prioritize the use of products/services within each other's ecosystems, with specific plans to be implemented by both parties in the near future. Mr. Nguyen Dinh Thang, Deputy General Director of AKA Furniture, expressed confidence in the prospects of cooperation between the two sides and the outstanding value this relationship brings to customers. He shared: “The combination of sophisticated and convenient furniture from AKA brands with modern and advanced equipment from LG will bring a high-class and intelligent living experience to users. This collaboration will not only inspire new ideas about upscale living spaces but also contribute to improving the quality of life for Vietnamese people.”
With shared visions and goals of enhancing user experience, this cooperation agreement between two major corporations from South Korea and Vietnam will open up many opportunities for both sides to realize their commitment to bringing a better life to users, promoting business goals, and contributing to the economy and community.
Previously, as part of its strategy to promote the LG Objet Collection in Vietnam, LG introduced the LG Objet House, a resort-style space combining relaxation and product experience, at Flamingo Dai Lai Resort; exclusive LG Objet Zones at electronics retailers nationwide; and the "The Curation of Good Life" area at the Another Saigon by LG product experience space.
The experiential zones at the event inspired a sense of luxury living that users deserve to enjoy.
The combination of sophisticated interior design and modern amenities will provide users with a luxurious and upscale living experience.
