Through the signing, LG and AKA jointly introduce the “Upgrade your space - Live a classy life” experience zones, where users can directly experience the latest products in the LG Objet Collection, as well as luxury interior products from BoConcept and Nha Xinh – premium brands of AKA. The cooperation between LG and AKA promises to create an important milestone opening a new era of product experience, where users can admire the famous collections from these two brands.
The presence of products from the two brands will bring a unified experience to users, blurring the lines between home appliances, home entertainment and furniture. Furniture and technology products from AKA and LG, when combined, will create a harmonious whole and highlight the highlights for spaces with different styles.
Through the signing, LG and AKA jointly introduce the "Upgrading Space - Living in Luxury" experience areas.
Within the framework of the partnership, LG and AKA also bring to users a series of “Comfy Home” workshops on lifestyle. With the participation and guidance of leading experts in the field of interior design, the workshops held in Hanoi and Ho Chi Minh City will help users have more useful information in building and decorating living spaces. At the same time, LG and AKA will jointly bring preferential programs for customers and employees of each side when shopping and using products and services in the ecosystem of both brands.
Sharing about the cooperation between the two sides, Mr. In Ji Soo - Director of Home Electronics, LG Electronics Vietnam said: "We are honored to work with AKA - the leading furniture distribution brand in the Vietnamese market, to bring LG devices closer to users. These experiences will inspire a classy living space that users deserve to enjoy. This is also the belief 'Life's Good' that LG always aims for in researching and developing technological solutions for smart living".
Mr. In Ji Soo - Director of Home Electronics Industry shared about the cooperative relationship between the two sides.
In addition, LG and AKA will prioritize the use of products/services in each other's ecosystems, and specific plans will be implemented by the two units in the near future. Mr. Nguyen Dinh Thang - Deputy General Director, AKA Furniture believes in the cooperation prospects of the two sides as well as the outstanding values that this relationship brings to customers. He shared: "The combination of sophisticated and convenient furniture from AKA brands with modern and advanced equipment from LG will bring classy and smart living experiences to users. This cooperation will not only inspire new ideas about classy living spaces but also contribute to improving the quality of life for Vietnamese people."
With the similarity in vision and goal of improving user experience, the signing of cooperation between two large corporations of Korea and Vietnam this time will open up many opportunities for both sides to realize their commitment to bring a better life to users, promote business goals as well as contributions to the economy and community.
Previously, as part of the strategy to promote the LG Objet Collection in Vietnam, LG introduced the LG Objet House product experience and relaxation space at Flamingo Dai Lai Resort, the exclusive LG Objet Zones display area at electronics dealers nationwide as well as the "The Curation of Good Life" area at the Another Saigon by LG product experience space.
The experiential areas at the event evoke inspiration for a classy living space that users deserve to enjoy.
The combination of sophisticated interior and modern equipment will bring a classy living experience to users.
