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A survey of Vietnamese tourists planning to travel abroad within the next 12 months shows that 79.7% intend to take their trip this summer. Notably, only 22.2% of those surveyed have booked services (in whole or in part) for their trip; the majority of the remaining tourists are only at the planning stage or considering suitable destinations.
Intra-regional tourism continues to be the dominant trend in destination choices for Vietnamese travelers in 2024, in line with global trends. According to a survey by The Outbox Company, 64.4% of Vietnamese travelers will choose a nearby destination within Asia for their next trip.
Intra-regional tourism continues to be the dominant trend in destination choices for Vietnamese tourists.
This travel trend remains the dominant choice for Vietnamese tourists in 2024. To develop sustainable regional tourism, close cooperation among countries in the region is needed to improve service quality, diversify tourism products, and attract international visitors.
According to a survey by The Outbox Company, Vietnamese travelers tend to prefer short getaways for overseas trips in the summer of 2024. Specifically, 71.5% of travelers chose trips lasting less than a week.
To develop sustainable intra-regional tourism, close cooperation between countries is necessary.
The peak of the outbound summer tourism season is predicted to fall in June and July 2024. Many Vietnamese tourists only have short vacation periods, so they prioritize short trips to make the most of their time off.
Besides the trend of short trips, Vietnamese tourists also show clear changes in their experience needs and preferred types of trips during different holidays throughout the year. Specifically, during the summer, tourists prefer outdoor experiences connected with nature (36.4% of tourists chose this as their favorite experience). Tourists are interested in cultural experiences, cuisine, and shopping (32.2% of tourists chose cultural experiences as their favorite).
Vietnam's outbound tourism market continues to show strong growth potential during the peak summer travel season of 2024, offering opportunities for domestic travel businesses and international destinations. However, changes in the travel behavior of Vietnamese tourists require destinations and businesses to adopt a more multifaceted approach based on a deep understanding of travelers.
