Grapefruit, Polygonum multiflorum, ginger, lemongrass, turmeric... are natural ingredients that are close and familiar to many generations of Vietnamese people in the past. Surely in the memories of the old days, in the smoky kitchen, the image of grandmothers and mothers boiling water with soapberry, Polygonum multiflorum, grapefruit peel to wash their hair, adding a little ginger to make it warm has become very familiar to many people.
As time goes by, along with the hurried flow of modern life, convenient, time-saving industrial products gradually become popular and replace traditional methods in health and beauty care. There was a time when the Vietnamese market was too familiar with imported products, products such as shampoo, shower gel containing ginger, turmeric, lemongrass... were a "scarce" concept in the minds of Vietnamese consumers at that time.
Many "green" products from local brands are gradually being launched and winning the hearts of consumers, Co Cay Hoa La is also listed in that chain of local brands.
In recent years, the trend of using organic natural products seems to have become popular in developed countries around the world and even in Vietnam because of the benefits and values for health and beauty. Many "green" products from local brands have gradually been launched and won the hearts of consumers. Co Cay Hoa La is also listed in that local brand chain.
Herbs - green revolution for health, beauty and environment
Choosing organic natural products in health and beauty care is not simply a short-lived trend, but a long-term trend. While industrial products often contain toxic chemicals, colorants, alcohol, and detergents with potential side effects, organic natural products attract users because of their natural ingredients, no toxic substances, providing the most comprehensive, safe, and effective health and beauty care experience.
From familiar ginger and turmeric roots, Co Cay Hoa La has created shampoos, shower gels... with the brand's own characteristics. The product lines that made Co Cay Hoa La famous such as ginger and lemongrass shampoo gel, ginger and coconut shampoo, or organic ginger and turmeric shower gel all contain fresh ginger fiber. This is also a special feature of the brand when it still retains the raw fiber without using preservatives, safe and harmless to the health of users.
From familiar ginger and turmeric roots, Co Cay Hoa La has created shampoo, shower gel... with the brand's own characteristics.
Using fresh ginger fiber also solves the problem of waste and environmental impact due to the spicy and hot nature of ginger, which makes it difficult to use as fertilizer and affects plants. Using natural raw materials not only ensures that there are no toxic chemicals but also helps protect the ecosystem, water and air. The unique quality of the product lies in the gentle aroma of ginger, turmeric and the rich aroma of coconut, true to the rustic and familiar name "Grass, Trees, Flowers and Leaves".
Co Cay Hoa La means the herbs that make up the product, originating from the very familiar and benign "homegrown" ingredients that our ancestors have used for generations such as ginger, turmeric, green tea, fo-ti... Right from the name, Co Cay Hoa La has cherished the dream of building a cosmetic brand 100% made in Vietnam, a brand that will make Vietnamese people proud.
The main ingredients in Co Cay Hoa La's products are carefully selected Vietnamese agricultural products, ensuring clear origin and quality. Although most of Vietnam's agricultural ingredients are not yet certified organic, Co Cay Hoa La is actively cooperating with raw material growing areas that are well controlled in the growing and cultivating process.
The main ingredients in Co Cay Hoa La's products are carefully selected Vietnamese agricultural products, ensuring clear origin and quality.
Starting the Co Cay Hoa La business was a destiny for the founder duo Lan Phuong - Kat Nguyen. Previously, both sisters were among millions of consumers who were familiar with shampoo and shower gel products from foreign brands. However, the story changed when Ms. Lan Phuong became pregnant with her first child.
Since 2016, because she did not want to be affected by toxic chemicals, Ms. Lan Phuong stopped using conventional shampoo products and switched to natural shampoo. At that time, organic natural products were still quite strange, finding a suitable product for herself became even more difficult.
Having been a Chemistry student for 10 years, she has worked hard to research and learn about shampoo formulas from natural ingredients, with the criteria of health safety being the top priority, helping to bring a pleasant, comfortable and effective feeling to users. And from there, the Co Cay Hoa La brand took its first steps with products such as shampoo filter bags and natural lip balm. That is also the precursor to the Co Cay Hoa La shampoo bottles at the present time.
In 2017, with only a capital of 80 million VND, Co Cay Hoa La has developed into a brand with millions of products each year, committed to bringing natural, organic solutions at reasonable prices to Vietnamese families. The team constantly researches, explores local materials, selects organic ingredients to provide the safest and most effective formula for consumers.
Lan Phuong - Kat Nguyen, the founder duo of Co Cay Hoa La.
Starting with a small capital, the two sisters Lan Phuong - Kat Nguyen carried out the work systematically from the smallest steps. “We set ourselves extremely strict requirements for our products. While in some businesses, products with 40 - 50% customer satisfaction are considered good, with Co Cay Hoa La, the product must have more than 50% of customers coming back to buy many times to meet the requirements. Even with products that only had more than 5% of customers giving negative feedback, Co Cay Hoa La decided to stop production,” founder Kat Nguyen shared.
From caring for a small family to becoming a brand with a foothold in the market after 6 years, Co Cay Hoa La has left many impressions and trust in the hearts of Vietnamese consumers. In the Shark Tank season 6 program, Co Cay Hoa La is one of the few natural cosmetic brands to receive 4 million dollar investment deals from the Sharks.
Vietnamese brands in a competitive market
In the context of an open market economy, foreign cosmetic brands can easily enter Vietnam in many forms such as official imports, hand-carried goods, gifts, etc. Not to mention, the trend of using "green" products is emerging, domestic brands with organic natural products are rushing to be born, creating a vibrant market with many choices. For Co Cay Hoa La, this is not a challenge but also a positive sign.
The dream of Grass, Trees, Flowers and Leaves is not limited to the territory of Vietnam.
“Healthy competition is the driving force that helps businesses with creativity always be at the forefront of new inventions to diversify products, meeting the maximum needs of consumers. Therefore, domestic brands will have a stronger position in the minds of consumers because they have proven their uniqueness. This is no longer 'good wood is better than good paint' but 'good wood and good paint'”, founder Kat Nguyen expressed.
Not only bringing safe, benign and effective organic natural products closer to Vietnamese people, the dream of Co Cay Hoa La is not limited to the territory of Vietnam. They have laid the first "bricks" for the dream of conquering the world by registering products for export in the markets of Singapore, Thailand, Malaysia and Taiwan (China).
