Recently, the Vietnamese brand L Seoul announced information about a fashion show to be held on May 17, 2024 in Ho Chi Minh City. Titled “INCOMPARABLE,” meaning “Unparalleled, unmatched,” L Seoul has piqued the curiosity of fashion enthusiasts about the show.
A host of Thai and Vietnamese stars gathered at L Seoul's fashion show.
L Seoul is known as "The most beloved Vietnamese brand in Thailand." Therefore, the event wouldn't be complete without the presence of Thai beauties and actresses who have chosen L Seoul's designs. Specifically, Miss Grand Thailand 2023 - Aoom Thaweeporna, 5th Runner-up Miss Grand Thailand 2023 - Meena Rina Chatamonchai, along with several GMMTV actresses, have confirmed their attendance.
The fashion show brought together many big names.
Aoom Thaweeporna shared that she loves L Seoul's designs so much that she agreed to the invitation. Besides that, the Miss Grand Thailand winner also revealed that fans are thrilled to see her returning to Vietnam. Aoom Thaweeporna is one of the Thai beauties who frequently wears L Seoul's designs. Even when she came to Vietnam to participate in the Miss Grand International 2023 competition, she chose L Seoul's outfits for her daily activities. In addition to Thai stars, many Vietnamese artists will also be present on the red carpet. Furthermore, there will be famous stylists from both Vietnam and Korea.
L Seoul drew inspiration from Queen Alienor d'Aquitaine for its fashion show concept.
This collection by L Seoul is inspired by the most beautiful French woman in Europe – Alienor d'Aquitaine – and aligns with L Seoul's vision: a concept deeply rooted in medieval Europe, reflecting the interplay of eras. The collection aims to present an L Seoul collection with captivating, luxurious, and impressive designs, simultaneously showcasing gentleness and softness while also featuring bold and unconventional pieces, expressed through 40 outfits representing different emotional stages and phases in the life of Queen Alienor.


This concept is inspired by the most beautiful French woman in Europe - Alienor d'Aquitaine.
Alienor d'Aquitaine is an inspiring historical figure with an extraordinary life. She was not only a beautiful and powerful queen but also a pioneering woman with bold ideas. L Seoul has skillfully incorporated stories from Alienor's life into each design, creating a unique and impressive collection.
L Seoul's latest collection combines Victorian style with the groundbreaking spirit of New Romanticism, creating captivating, luxurious, and impressive designs. From gentle and delicate to bold and unconventional, this collection offers diversity and creative freedom.
L Seoul hopes that its new collection will inspire young girls, helping them to confidently express themselves and pursue their dreams.



From gentle and delicate to bold and unconventional, this collection offers diversity and creative freedom.
Vietnamese local brands conquer the Thai market with a strong message about dynamism and a love for innovation.
L Seoul is a Vietnamese fashion brand that celebrates the youthful, dynamic, and alluring beauty of women, embodying trendy and modern styles. Beyond Vietnam, L Seoul has gone viral across social media channels in Thailand, worn by KOLs, influencers, and celebrities. From there, Thailand contributes 40-50% of L Seoul's total revenue.
Understanding the rapid transformation of this industry, L Seoul has established itself as a local brand in both Vietnam and Thailand, launching two collections a month. L Seoul sends a powerful message centered around three key elements: being the center of attention, overflowing energy, and a love for innovation. L Seoul aims to encourage self-confidence and self-love among L'Girls by emphasizing that every girl deserves attention and respect.
The brand celebrates individual beauty and the power of self-awareness, while conveying a message of trendiness and glamour.
The brand celebrates individual beauty and the power of self-awareness, while conveying a message of sophistication and allure. They also encourage a positive and energetic lifestyle, embracing new experiences and maintaining a positive outlook even in challenging situations. Innovation and creativity are the brand's core values, fostering continuous growth not only in fashion but in all aspects of life, showcasing the versatility and creativity of the modern woman.

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